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For Companies At a Glance
- Tasks: Lead CRM strategy, analyse data, and enhance customer engagement through targeted campaigns.
- Company: Join a dynamic social network focused on maximising customer lifetime value in a fast-paced environment.
- Benefits: Enjoy opportunities for growth, flexible work options, and a vibrant company culture.
- Why this job: Make a real impact by nurturing customer relationships and driving brand loyalty.
- Qualifications: 2+ years in D2C CRM, expertise in Klaviyo and SMSBump, strong analytical skills required.
- Other info: Ideal for those passionate about beauty and innovative marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
Are you a data-driven, technically brilliant, and strategically minded CRM & Retention expert obsessed with maximising customer lifetime value? Do you thrive in a fast-paced, direct-to-consumer environment where your contributions have a significant impact? If so, we want to hear from you!
About the Role:
As our CRM & Retention Manager, you will be the driving force behind building and nurturing lasting relationships with our customers. You will own the CRM strategy, leveraging data insights to personalise customer experiences, optimise retention initiatives, and maximise customer lifetime value. This role offers significant opportunities for growth and development.
Tasks
- CRM Strategy & Execution: Develop and implement a comprehensive CRM strategy to drive customer acquisition, retention, and loyalty.
- Data Analysis & Insights: Leverage data analytics to understand customer behaviour, identify opportunities for improvement, and personalise customer communications.
- Segmentation & Personalisation: Create highly targeted customer segments and personalise messaging across all touchpoints (email, SMS, etc.) to enhance engagement and drive conversions.
- Email Marketing & Automation: Manage and optimise email marketing campaigns on Klaviyo, including automated flows, transactional emails, and promotional blasts.
- SMS Marketing & Automation: Develop and execute SMS marketing campaigns using SMSBump, including promotional messages, transactional updates, and personalised offers. Manage SMS list growth and compliance. Build and optimise SMS flows and automation.
- Loyalty Program Management: Develop, manage, and optimise our customer loyalty program to incentivise repeat purchases and foster brand advocacy.
- Retention Strategy & Execution: Implement retention strategies across owned channels (email, SMS, loyalty program) and collaborate with the wider D2C team (e.g., subscriptions) to maximise customer lifetime value.
- A/B Testing & Optimisation: Conduct A/B tests on campaigns and initiatives across all channels (email, SMS) to optimise messaging, timing, frequency, and other variables to maximise performance.
- Reporting & Analysis: Monitor key CRM and retention metrics across all channels, analyse campaign performance, and provide regular reports on results, identifying areas for improvement.
Requirements
- Proven experience (2+ years) in D2C CRM and retention marketing.
- Expertise in CRM platforms (e.g., Klaviyo, SMSBump) and marketing automation tools.
- Strong analytical skills and experience using data to inform decision-making.
- Proficiency in A/B testing, reporting, and performance analysis.
- Familiarity with Shopify for managing landing pages.
- Solid understanding of HTML/CSS for email templates.
- Excellent communication and interpersonal skills.
Industry Trends: Stay updated on email marketing trends, best practices, and technologies to ensure our strategies remain competitive and innovative.
Preferred:
- Experience managing customer loyalty programs or referral marketing schemes.
- A degree in Marketing, Business, or a related field.
- Experience in the beauty industry.
- Knowledge of SEO principles and content marketing strategies.
CRM & Retention Manager employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Retention Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and retention marketing. Follow industry leaders on social media, read relevant blogs, and join online forums to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the D2C space, especially those who work with CRM tools like Klaviyo and SMSBump. Attend industry events or webinars where you can connect with potential colleagues and learn from their experiences. Personal connections can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analytics to drive customer retention in previous roles. Be ready to share insights on A/B testing results and how they influenced your strategies. This will showcase your analytical skills and practical experience.
✨Tip Number 4
Demonstrate your understanding of customer loyalty programs by researching successful case studies. Think about how you would approach developing a loyalty program for StudySmarter and be prepared to share your ideas during the interview process.
We think you need these skills to ace CRM & Retention Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and retention marketing. Focus on your achievements in data analysis, customer segmentation, and email marketing campaigns, especially if you've used platforms like Klaviyo or SMSBump.
Craft a Compelling Cover Letter: In your cover letter, express your passion for maximising customer lifetime value and how your skills align with the role. Mention specific examples of successful CRM strategies you've implemented and the impact they had on customer engagement.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform decisions in previous roles. Discuss any A/B testing you've conducted and the results achieved to demonstrate your data-driven approach.
Highlight Industry Knowledge: If you have experience in the beauty industry or knowledge of current email marketing trends, make sure to mention this. It shows that you understand the market and can bring valuable insights to the team.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Data-Driven Mindset
Be prepared to discuss specific examples of how you've used data analytics to inform your CRM strategies. Highlight any tools you've used, like Klaviyo or SMSBump, and how they helped you optimise customer retention.
✨Demonstrate Your Strategic Thinking
Think about how you can articulate your approach to developing a comprehensive CRM strategy. Be ready to share your thoughts on customer segmentation and personalisation, and how these tactics can enhance engagement.
✨Prepare for A/B Testing Discussions
Since A/B testing is crucial for this role, come equipped with examples of tests you've conducted in the past. Discuss what you tested, the outcomes, and how you used those insights to improve future campaigns.
✨Stay Updated on Industry Trends
Research the latest trends in email marketing and CRM strategies. Being able to discuss current best practices will show that you're proactive and passionate about staying ahead in the field.
