At a Glance
- Tasks: Lead CRM strategies and manage email marketing campaigns for a global fashion brand.
- Company: Join a fast-growing fashion brand loved by celebrities like the Kardashians and Lizzo.
- Benefits: Enjoy competitive salary, flexible work options, and employee discounts.
- Why this job: Be part of an ambitious team with exciting growth plans and a vibrant company culture.
- Qualifications: 2+ years in CRM or email marketing, strong data analysis skills, and a passion for fashion.
- Other info: Full-time office role in Manchester with opportunities for career progression.
The predicted salary is between 36000 - 54000 £ per year.
Social network you want to login/join with:
CRM MANAGER (GLOBAL ONLINE FASHION BRAND), Greater Manchester
Client: House of Fashion Associates Ltd
Location: Greater Manchester, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 8919cb0a5348
Job Views: 86
Posted: 03.03.2025
Job Description:
EMAIL MARKETING CRM MANAGER
GLOBAL ONLINE FASHION BRAND
UP TO £45K
MANCHESTER (full time office based)
Our client a global brand worn by the Kardashians, Jenners, Lizzo, Nicki Minaj, Winnie Harlow and Little Mix , has evolved from a footwear-focused brand into the number one destination to shop affordable fashion-forward pieces. They have collaborated with some of the biggest influencers across the globe including Molly-Mae, Stassie, Yris Palmer, Maura Higgins, Jess Hunt and Millie Court.
They have experienced exponential growth in 2020, resulting in revenue increases of over 130%. Similarly, in 2021 they doubled their revenue results year-on-year. A very fast growing, ambitious company with exciting plans- the perfect time to join them.
Who we’re looking for:
We require an analytically-oriented CRM specialist who has excellent organisation skills and can manage the inter-departmental execution of campaign delivery.
Managing 1 email Marketing Exec and working closely with the marketing team.
CRM aspect: You will have experience in audience management, customer acquisition & retention and end-to-end customer journeys. Although full training of our Marketing platform, Ometria , is available, the successful candidate will need to have a demonstrable understanding of building CRM strategies as well as executing and analysing current email strategies and campaigns.
Marketing operations aspect: You will be an excellent communicator. Organising the necessary marketing materials needed for each team, communicating with the relevant departments to ensure the materials are obtained and delivered on time to meet campaign launch deadlines.
Responsibilities:
- Building and executing a CRM strategy focusing on acquisition, brand awareness and retention; including the ongoing development and optimisation of the automated customer journey.
- Responsible for continuing optimisation of the integrated Marketing Action plan, devised by Ometria and brand.
- Have a deep understanding of brands customer through analysis, and segmenting the customer database with the ability to target appropriately.
- Creating and owning impactful campaigns for each customer segment, working inter-departmentally to maximise reach and performance.
- Carrying out weekly reporting of automation, campaign performance and agency results, giving recommendations for optimisation and actioning them.
- Responsible for the re-engagement and overall retention of our customer database.
- Jointly responsible for managing subscriber acquisition growth.
- Line managing a Senior Email Marketing Exec , overseeing and supporting to maximise performance.
- Responsible for hitting and exceeding regular targets, and setting out monthly plans to reach them with the support of the Senior Email Marketing Exec.
- Oversee the management of agencies who provide (not limited to) push notifications, SMS, Abandon series & friend referral.
- Be on the continual lookout for ways in which we can optimise the customer’s total digital communication experience.
- Efficiently troubleshooting immediate platform issues and effectively understanding the reasoning behind low results and rectifying them.
- Working closely with departments including: paid & organic social, ecom, tech, buying, merchandising and customer services.
- Responsible for organising campaign marketing materials for each department, ensuring seamless communication across marketing and that deadlines are met. This includes working closely with our graphic designers, social, email, brand and tech teams and also our external agencies.
About you:
- At least two years experience working in a senior position across email, database or CRM marketing.
- Passionate about data! You have a thorough ability to understand and analyse data from multiple mediums to drive results-based decisions.
- A background in customer acquisition, customer-centric marketing strategies and good knowledge of GDPR requirements.
- Excellent communication skills, both written and verbal. Able to communicate efficiently with multiple in-house teams and a network of agencies.
- Strong planning and organisational skills, able to manage multiple projects and competing deadlines while maintaining a high level of attention to detail.
- Fantastic at taking initiative and collaborating well, bringing a positive energy to the team!
- A good understanding of Google Analytics.
- Line management experience is desirable.
- A passionate interest in fashion and popular culture.
Benefits Include:
- Competitive salary
- Flexible working opportunities
- Company pension scheme
- Career progression in a fast growing business
- Employee discounts
Important Information:
- Job Title: Marketing Operations and CRM Manager
- Reporting to: Marketing Manager
- Contract Length: Permanent
- Salary Range: up to £45k depending upon experience
- Full time office based role in Manchester
#J-18808-Ljbffr
CRM MANAGER (GLOBAL ONLINE FASHION BRAND) employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM MANAGER (GLOBAL ONLINE FASHION BRAND)
✨Tip Number 1
Familiarize yourself with the latest trends in email marketing and CRM strategies. Since the role requires a strong understanding of customer journeys, being able to discuss recent case studies or successful campaigns can set you apart during interviews.
✨Tip Number 2
Network with professionals in the fashion and marketing industries. Attend relevant events or webinars where you can meet people who work at similar companies or in related roles. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on customer acquisition and retention.
✨Tip Number 4
Research the company’s current marketing strategies and campaigns. Understanding their brand voice and target audience will help you tailor your discussions and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace CRM MANAGER (GLOBAL ONLINE FASHION BRAND)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and email marketing. Focus on your analytical skills and any previous roles where you managed campaigns or worked with customer data.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fashion and how your background aligns with the company's goals. Mention specific examples of successful CRM strategies you've implemented in the past.
Showcase Your Data Skills: Since the role emphasizes data analysis, include specific metrics or results from previous campaigns you've managed. This will demonstrate your ability to drive results through data-driven decisions.
Highlight Communication Abilities: Emphasize your communication skills in both your CV and cover letter. Provide examples of how you've effectively collaborated with different teams to achieve campaign objectives.
How to prepare for a job interview at TN United Kingdom
✨Show Your Passion for Fashion
Make sure to express your enthusiasm for the fashion industry during the interview. Share any personal experiences or insights you have about current trends, popular culture, and how they relate to CRM strategies.
✨Demonstrate Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Highlight your experience with audience segmentation, customer acquisition, and retention strategies, as these are crucial for the role.
✨Communicate Effectively
Since excellent communication is key for this position, practice articulating your thoughts clearly. Be ready to explain how you would coordinate with different departments to ensure campaign materials are delivered on time.
✨Prepare for Scenario Questions
Anticipate questions that may ask how you would handle specific challenges related to CRM strategies or campaign execution. Think through your problem-solving approach and be ready to share your thought process.