Content & Product Marketing Manager

Social network you want to login/join with:

Content & Product Marketing Manager, London

Client:

Location:

London, United Kingdom

Job Category:

Other

–

EU work permit required:

Yes

Job Reference:

3a24ae1b5411

Job Views:

5

Posted:

12.05.2025

Expiry Date:

26.06.2025

Job Description:

Description

As a Content and Product Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that drive brand awareness, product adoption, lead generation, and sales enablement. This is a new role within our organisation, and you will be instrumental in driving forward successful marketing campaigns focused on providing targeted and relevant content and product marketing initiatives.

Key Responsibilities

• Content Creation: Create, curate, and manage high-quality content across various platforms, including blog posts, videos, social media, newsletters, whitepapers, and case studies. Develop insightful and authoritative content that positions us as industry thought leaders. Devise content strategies, collaborate with subject matter experts, optimize for SEO, and ensure alignment with brand messaging.
• Lead Generation: Collaborate with demand generation teams to develop content for lead acquisition and nurturing. Develop strategies to increase brand visibility and analyze content performance to inform future strategies.
• Product Marketing: Work with product teams to understand features, develop go-to-market strategies, and create sales enablement materials such as brochures and presentations.
• Internal Education and Collaboration: Educate stakeholders on content and product marketing value, and collaborate with cross-functional teams to ensure messaging consistency.

This role offers flexible working with 4 days in the office and one day remote.

Skills, Knowledge & Expertise

• 3-5 years in content marketing, product marketing, or related roles.
• Strong writing, editing, and content creation skills.
• Experience in product marketing, including go-to-market strategies and messaging.
• Proficiency with marketing tools and platforms, including CMS, social media, and analytics software.
• Ability to utilise AI for content creation is a plus; willingness to learn new tools required.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and teamwork skills.
• Experience creating sales enablement materials.
• Ability to educate and influence stakeholders.
• Creative storytelling and attention to detail.

#J-18808-Ljbffr