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- Tasks: Lead growth and marketing strategies for a cutting-edge Web3 startup.
- Company: Join a diverse team passionate about making finance fun and accessible.
- Benefits: Enjoy flexible work options, a vibrant culture, and the chance to shape the future of finance.
- Why this job: Be part of an exciting mission to connect DeFi with everyday finance and engage with a growing community.
- Qualifications: 5+ years in growth marketing, especially in crypto; strong communication skills required.
- Other info: Opportunity to manage a Discord community and collaborate with investors.
The predicted salary is between 43200 - 72000 £ per year.
They are an inclusive, global team of builders and storytellers passionate about making finances easier and more fun for regular people. Some team members are crypto experts (degenerates), while others are new or crypto-curious. Each brings a complementary set of skills and experiences, making the team stronger together. Their mission is to connect DeFi protocols directly to traditional finance, enabling users to manage their daily personal finances—such as paying credit card and mortgage bills—directly from the DeFi protocols they already use. Their first product allows users of Aave and Sushiswap on the Polygon network to pay their US credit card and mortgage bills. Job Description They are hiring for a crucial Founding Head of Growth & Marketing role. As a Web3 startup that recently closed $2.5 million in funding and has big ambitions, they need to raise awareness about their brand and product, and build a growing community of interested customers. As Head of Growth & Marketing, you will own the process and messaging for attracting new users and building their community. Develop external marketing strategies, including content creation (blogs), SEO, crypto Twitter engagement, events, and podcasts. Hire and manage additional staff, such as community managers, content creators, and product marketers. Set up analytics and targets for their marketing funnel—from social media engagement, to website waitlist, to conversion and app usage. Partner with the product team to unlock growth through product-led initiatives. Write marketing copy for the website and external materials. Launch and manage their Discord community server with the help of new hires. Leverage their investor community to promote the product. Engage in partnership and business development work to identify projects and personalities for collaboration to reach growth goals. Must Have Experience in crypto/web3 marketing, especially via Crypto Twitter and Discord. 5+ years in growth hacking and marketing, preferably in consumer tech startups. Expertise in Google Analytics, AdWords, SEO, Hubspot, Mailchimp, or similar marketing tools. Clarity in thought and communication—able to craft a simple, powerful brand message. Excitement for engaging with everyday users—an extrovert! Nice to Haves Familiarity with fintech regulations and technology. #J-18808-Ljbffr
CMO employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CMO
✨Tip Number 1
Familiarise yourself with the latest trends in crypto and DeFi. Follow influential figures on Crypto Twitter and engage with their content to understand what resonates with the community. This will help you speak their language and demonstrate your passion for the industry.
✨Tip Number 2
Network within the Web3 space by attending relevant events, webinars, and meetups. Building relationships with other professionals can provide insights into the market and may lead to referrals or recommendations for the role.
✨Tip Number 3
Showcase your understanding of growth hacking strategies by sharing case studies or examples of successful campaigns you've led in the past. This will highlight your expertise and ability to drive user acquisition effectively.
✨Tip Number 4
Engage with the company's existing community on Discord or other platforms. By participating in discussions and providing valuable input, you can demonstrate your commitment to building a vibrant community and your fit for the Head of Growth & Marketing role.
We think you need these skills to ace CMO
Some tips for your application 🫡
Understand the Company Culture: Familiarise yourself with the company's mission and values. Highlight your passion for making finances easier and more enjoyable for users in your application.
Tailor Your CV: Emphasise your experience in crypto/web3 marketing and growth hacking. Include specific examples of how you've successfully built communities or engaged users in previous roles.
Craft a Compelling Cover Letter: Use your cover letter to showcase your excitement for the role and the company. Discuss your vision for attracting new users and building a community, and how your skills align with their needs.
Showcase Relevant Skills: Make sure to mention your expertise in tools like Google Analytics, SEO, and social media engagement. Provide examples of how you've used these tools to drive growth in past positions.
How to prepare for a job interview at TN United Kingdom
✨Show Your Passion for Crypto
Make sure to express your enthusiasm for the crypto space during the interview. Share your experiences and insights about DeFi protocols and how they can benefit everyday users. This will demonstrate that you are not just knowledgeable but also genuinely excited about the industry.
✨Highlight Your Growth Hacking Experience
Prepare specific examples of successful growth strategies you've implemented in previous roles. Discuss how you used analytics tools like Google Analytics or Hubspot to drive user engagement and conversion rates. This will showcase your ability to contribute to their ambitious growth goals.
✨Demonstrate Your Community Engagement Skills
Since building a community is crucial for this role, be ready to discuss your experience with platforms like Discord and Twitter. Share strategies you've used to engage users and foster a sense of community, as well as any metrics that highlight your success in these areas.
✨Craft a Clear Brand Message
Be prepared to articulate a simple yet powerful brand message for their product. Think about how you would position their offering in the market and what key messages would resonate with potential users. This will show your clarity of thought and communication skills, which are essential for the role.
