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- Tasks: Lead marketing and sales strategies to enhance customer experience and drive revenue growth.
- Company: Join a dynamic executive team at COREcruitment, focused on leisure brands in West Yorkshire.
- Benefits: Enjoy a strategic role with opportunities for growth and a customer-first approach.
- Why this job: Be part of a growing company that values innovation and customer loyalty.
- Qualifications: Experience in leisure or retail, strong data analysis skills, and a customer-focused mindset required.
- Other info: EU work permit is necessary for this position.
The predicted salary is between 72000 - 108000 £ per year.
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Chief Marketing and Sales Officer, West Yorkshire
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Client:
COREcruitment
Location:
West Yorkshire, United Kingdom
Job Category:
–
EU work permit required:
Yes
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Job Reference:
1f9b3cace403
Job Views:
13
Posted:
28.04.2025
Expiry Date:
12.06.2025
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Job Description:
Chief Marketing and Sales Officer
Location: Yorkshire
The role:
This is an exciting role as part of a growing executive team. The Chief Marketing and Sales Officer will prioritize a customer-first approach to boost customer numbers and sales. This role is responsible for the entire customer journey, ensuring a deep understanding of customers and markets across leisure brands. The focus will be on attracting the right audience through targeted marketing efforts, increasing footfall, market share, customer loyalty, revenue, customer NPS, and optimizing advertising spend.
Key Responsibilities:
- Design and implement a customer segmentation strategy
- Manage the entire customer journey, from brand awareness to repeat customers, enhancing touchpoints like the website and customer service center.
- Build and maintain strong company brands and customer loyalty to support future revenue growth.
- Develop and execute a sales and marketing strategy aimed at increasing market share, customer numbers, and revenue.
- Manage the marketing budget to drive growth while keeping costs low.
- Define a reporting structure to continuously measure the ROI of marketing activities and other key performance indicators.
- Lead the creation and execution of the business sales and marketing strategy across all brands.
- Create a marketing roadmap that focuses on ROI and places customers at the heart of decision-making.
- Lead a team of marketing, sales, and customer service professionals to ensure a seamless customer experience.
Essential Skills and Qualities:
- Experience in Leisure, Entertainment, Hospitality, F&B, or Retail is preferred.
- A strategic and commercially minded senior leader with strong data analysis skills.
- Proven experience in customer-focused marketing.
- Ability to translate data into insights for business decision-making.
- Demonstrated success in driving revenue growth through customer strategies.
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Chief Marketing and Sales Officer employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing and Sales Officer
✨Tip Number 1
Make sure to showcase your experience in leisure, entertainment, hospitality, or retail during the interview. Highlight specific examples where you've successfully implemented customer-focused marketing strategies that led to revenue growth.
✨Tip Number 2
Prepare to discuss how you would design and implement a customer segmentation strategy. Think about how you can leverage data analysis to enhance the customer journey and improve touchpoints like websites and customer service.
✨Tip Number 3
Familiarize yourself with the latest trends in marketing and sales within the leisure industry. Being able to discuss current market dynamics and how they affect customer behavior will demonstrate your strategic thinking and industry knowledge.
✨Tip Number 4
Be ready to present your vision for increasing market share and customer loyalty. Consider how you would manage a marketing budget effectively while driving growth, and be prepared to discuss metrics for measuring success.
We think you need these skills to ace Chief Marketing and Sales Officer
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Chief Marketing and Sales Officer position. Understand the key responsibilities and essential skills required, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in leisure, entertainment, hospitality, or retail. Emphasize your strategic leadership roles and any successful marketing campaigns you've led that resulted in revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your customer-first approach and your ability to drive market share and customer loyalty. Use specific examples from your past experiences to demonstrate your skills in data analysis and strategic decision-making.
Highlight Key Achievements: In both your CV and cover letter, make sure to include quantifiable achievements related to increasing customer numbers, optimizing advertising spend, and enhancing customer journeys. This will help illustrate your impact in previous roles.
How to prepare for a job interview at TN United Kingdom
✨Understand the Customer Journey
Make sure to familiarize yourself with the entire customer journey as outlined in the job description. Be prepared to discuss how you would enhance each touchpoint, from brand awareness to repeat customers.
✨Showcase Your Strategic Mindset
Highlight your experience in developing and executing marketing strategies that focus on ROI. Prepare examples of how you've successfully increased market share and customer loyalty in previous roles.
✨Data-Driven Insights
Since strong data analysis skills are essential for this role, come ready to discuss how you've used data to inform business decisions. Share specific instances where your insights led to revenue growth.
✨Team Leadership Experience
Be prepared to talk about your experience leading teams in marketing, sales, or customer service. Discuss how you ensure a seamless customer experience and how you motivate your team to achieve common goals.
