BRAND MARKETING MANAGER ( STREETWEAR)

BRAND MARKETING MANAGER (STREETWEAR)

Client:

House of Fashion Associates Ltd

Location:

Greater London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

ef4346009bed

Job Views:

5

Posted:

03.03.2025

Expiry Date:

17.04.2025

Job Description:

BRAND MARKETING MANAGER (ONLINE STREETWEAR BRAND)

EAST LONDON

UP TO £60K

4 DAYS HEAD OFFICE BASED

SCREENSHOT OF ROLE

1. Ideate, create and manage a disruptive brand strategy that resonates deeply with our community, driving growth and innovation across all key channels; currently social media, newsletters, activations & events.
2. Own and manage our brand marketing calendar overseeing all marketing activity for the brand.
3. Work closely with the Head of Marketing and Social Media Strategy Manager to ensure both alignment and the impact of industry-leading campaigns are maximised across our owned, paid and earned channels.
4. Project manage the day-to-day implementation of all channel strategies, building schedules and timelines to ensure all deadlines are achieved within the required timeframes.
5. Analyse and translate performance, market trends, data, consumer needs and the competitive landscape into actionable insights that increase performance across our key channels.
6. Actively manage the team to ensure the strategy is executed to the highest possible level and marketing campaigns are optimised to their full potential.
7. Ideate, apply strategy to and oversee the management of impactful experiential brand activations, from ground-level guerilla-style activations to events and OOH campaigns, you’ll be working on innovative ways to grow brand awareness beyond digital.
8. Oversee the management of PR coverage and influencer gifting, ensuring it’s in line with our brand vision and targets are being achieved.
9. Manage and support the development of Marketing Team members, inspiring and motivating them to achieve exceptional results.
10. Collaborate with cross-functional teams to ensure brand consistency.
11. Build and maintain an understanding of industry trends to make informed recommendations on brand and collection marketing briefs.
12. Identify new and emerging channel opportunities to grow the brand in key markets.

A GOOD FIT

1. A genuine love for the brand and understanding of our mission
2. 5+ years of experience in a similar role
3. 3+ years of experience managing a team
4. Strategic and creative thinker with proven experience in creating ground-breaking marketing
5. Strong analytical skills to ensure creative formats and plans are optimised for platforms to drive scale and engagement
6. Excellent project management skills, demonstrating experience of successful strategic planning, analytical decision making and delivering projects on time and in full
7. A strong understanding of key channels to ensure content is delivered with channel best practices in mind
8. Depth of experience managing multiple campaigns across the owned, paid and earned channels
9. Obsessed with trends and creating culture and trends through format, design and content-led experimentation
10. Experience designing, developing and executing ambitious guerrilla marketing campaigns
11. Experience working in a fast-paced, creative environment, with a record of delivering successful projects in a timely manner
12. Based in London
13. Eligible to work in the UK

BENEFITS

1. Competitive salary based on experience
2. Vibrant creative studio
3. Generous team discount
4. Best friend + family discount
5. 32 days holiday (inc bank holidays)
6. Birthday day off
7. Birthday gift
8. 1 Day WFH
9. Flexible working hours
10. EAP with Virtual GP
11. Summer + Winter team parties

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