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For Companies At a Glance
- Tasks: Lead brand messaging and marketing campaigns for a growing service business.
- Company: Join a large service organization that's expanding and evolving.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be a key player in shaping brand strategy and driving engagement.
- Qualifications: Experience in marketing, especially email marketing and content creation, is essential.
- Other info: Ideal candidates may have skills in HTML, CSS, and JavaScript.
The predicted salary is between 36000 - 60000 £ per year.
We are sourcing an experienced Brand & Marketing Manager for our client who requires a real leader for their brand messaging, internal communications, and to lead their external marketing campaigns. This is a fantastic opportunity to join a large service business going through growth and expansion. To lead the brand marketing strategy allowing customers to really see the organization.
Main Duties and Responsibilities:
- Lead and develop the Marketing Brand team, ensuring they stay happy and focused on achieving the business goals while delivering exciting, engaging, and effective marketing activity.
- Grow the business brand, communications, and marketing channels to drive engagement and traffic to business services.
- Develop and oversee the marketing strategy, including testing for marketing attraction, sales acquisition, consumer retention, and consumer engagement.
- Manage and lead creative agencies to execute the business marketing campaigns.
- Monitor the performance of the business brand through key performance indicators (KPI).
- Support the objectives of the business brand strategy, building a culture capable of excelling and being process-oriented for a digitally-led sustainable business into the future.
Essential Skills / Experience Required:
- Experience in a similar role in marketing, with a strong emphasis on email marketing.
- Experience with content such as press releases, SEO content, artwork, print, and digital media.
- Experience within any or all of the following: IDM, CIM, CIPR.
- Project management experience driving digital change in a growing business.
- Experience working for a service business; this is not a business selling a product, we require a candidate who has experience selling a service through brand awareness.
- Ideal (but not essential) skills: HTML, CSS, JavaScript, and email marketing.
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Brand & Marketing Manager employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Marketing Manager
✨Tip Number 1
Make sure to showcase your leadership skills in previous roles. Highlight any experience where you successfully led a marketing team or project, as this is crucial for the Brand & Marketing Manager position.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing and brand strategy. Being able to discuss current industry practices and how they can be applied to the role will set you apart from other candidates.
✨Tip Number 3
Prepare examples of successful marketing campaigns you've managed, especially those that involved email marketing and content creation. Be ready to discuss the strategies you used and the results achieved.
✨Tip Number 4
Network with professionals in the service industry and attend relevant marketing events. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Brand & Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and required skills, especially the emphasis on brand messaging and email marketing.
Tailor Your CV: Customize your CV to highlight relevant experience in brand management and marketing. Focus on your achievements in leading teams, developing marketing strategies, and managing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing. Mention specific examples of how you've successfully driven engagement and traffic in previous roles.
Highlight Relevant Skills: Make sure to emphasize any experience with digital marketing tools, project management, and content creation. If you have knowledge of HTML, CSS, or JavaScript, be sure to include that as well.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Leadership Skills
As a Brand & Marketing Manager, you'll need to demonstrate your ability to lead a team effectively. Prepare examples of how you've motivated and guided teams in the past, focusing on achieving business goals and delivering engaging marketing activities.
✨Highlight Your Experience with Service Brands
Since this role requires experience in a service-oriented business, be ready to discuss your previous roles where you successfully marketed services rather than products. Share specific strategies you implemented that drove brand awareness and customer engagement.
✨Discuss Your Marketing Strategy Development
Prepare to talk about your experience in developing and overseeing marketing strategies. Highlight any successful campaigns you've led, particularly those involving email marketing, content creation, and digital media, as these are crucial for this position.
✨Be Data-Driven
Understanding key performance indicators (KPIs) is essential for this role. Be prepared to discuss how you've monitored and analyzed brand performance in the past, and how you've used data to inform your marketing decisions and improve campaign effectiveness.
