Brand Manager - Global Franchise Strategy, Peppa Pig

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Brand Manager – Global Franchise Strategy, Peppa Pig, London

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Client:

Hasbro

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

433a108d5f7d

Job Views:

7

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through storytelling and play. Hasbro offers a range of products including toys, games, licensed consumer products, digital games, location-based entertainment, film, and TV. Its portfolio includes over 1,800 brands such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG.

We are seeking a Brand Manager, Global Franchise Strategy & Management, Peppa Pig, to develop and execute global franchise plans and activations. The role involves leading cross-functional teams to support franchise growth across categories and regions, aligning with Hasbro’s strategic goals.

Key Responsibilities

• Develop and implement annual franchise plans based on strategic insights and content strategies.
• Oversee content production, ensuring storytelling aligns with franchise and commercial needs.
• Manage franchise content streams across multiple platforms including TV, YouTube, Music, Publishing, and Gaming.
• Ensure brand consistency, tone of voice, and regional adaptations in collaboration with creative teams.
• Coordinate with internal and external partners globally to activate franchise strategies.
• Monitor brand performance and industry insights to inform strategy and activation plans.

Qualifications

• Degree or equivalent education.
• 3-5 years of experience in TV and/or franchise management for a global consumer brand.
• Strong project management and leadership skills.
• Understanding of global market trends and regional nuances.
• Business and financial acumen.
• Excellent stakeholder influence skills.
• Resourcefulness, autonomy, and resilience under pressure.
• Proficient in Word, Excel, PowerPoint, Outlook.

Our Values

• Be legendary: aim for excellence and innovation.
• Build a diverse and inclusive team.
• Embrace challenges creatively.
• Collaborate respectfully and decisively.
• Focus on fan satisfaction and engagement.

Equal Opportunity Employer

We provide reasonable accommodations for applicants with disabilities and are committed to an inclusive workplace. Please inform us if you require accommodations during the application process.

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