At a Glance
- Tasks: Manage and optimise PPC campaigns across Google and Microsoft for diverse clients.
- Company: Dynamic marketing agency in Stratford-upon-Avon with a collaborative culture.
- Benefits: Generous salary, hybrid working, 25 days leave, and monthly subscription of your choice.
- Other info: Enjoy regular social events and a management team focused on your growth.
- Why this job: Join a motivated team and enhance your PPC skills while making a real impact.
- Qualifications: 3+ years PPC experience, Google Ads certification preferred, and strong communication skills.
The predicted salary is between 29700 - 36300 £ per year.
Are you an experienced PPC specialist looking to further your career in a fast-paced and growing agency?
We’re looking for a
PPC Account Manager to join our PPC team, based in Stratford-upon-Avon, and get stuck into all aspects of PPC across Search, including Google and Microsoft, Search, Pmax, Shopping and more.
You will support the PPC Manager in the planning, implementation and optimisation of all paid search campaigns, running your own accounts and taking responsibility for their strategies, implementation and results.
The role is based in the Search team, which looks after SEO and PPC, and sits within a fully integrated agency, meaning you’ll also be working with paid media teams across social and programmatic to ensure a holistic and integrated approach to our clients.
This offers plenty of opportunities to collaborate and learn outside of the world of paid search.
Reporting to the PPC Manager, the ideal candidate will have a minimum of 3+ year’s paid search (PPC) experience, great communication skills, as well as a willingness to learn and progress within our growing business.
Business Responsibilities
- Building, managing and optimising PPC strategies across a range of clients, working with a clear and defined set of KPIs
- Manage day-to-day PPC activity and overseeing the performance of your accounts - campaign set up, bid strategies, ad copy and daily optimisations
- Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return (CPA/ CPL/ROAS)
- Campaign reporting, including written commentary and insights for clients, as well as client meeting presentations and data analysis
- Supporting the wider team with planning, reporting, research and implementation
- Confident in client facing account management, including calls, meetings and emails
- Provide insights and suggestions to further enhance campaigns, e. g. ad copy, creative, targeting, keywords, structure, bid strategies etc.
- Conducting keyword research and insights to ascertain what users who are in-market are searching for, specific to the client’s industry
- Stay updated with the latest PPC trends and Google/Microsoft Ads features
- Maintain high awareness of the industry offerings and actively testing new initiatives
- Managing the client’s expectations and keeping clients and internal teams up to date at each stage of the campaign
People Responsibilities
- To work integrated across the agency teams where required
- Share the great work you do with the rest of the team and wider agency
- Comply with the PDP process and continued growth of team members with clear feedback and supporting their training and upskilling where required
Skills & Experience
- At least 3+ years’ experience in a similar PPC role, with experience managing paid search campaigns independently
- Experience across Google & Microsoft Ads
- Google Ads certification preferable
- Proficient in Google Analytics
- Understanding of scripts/tags and Google Tag Manager would be beneficial
- Willingness to learn, adapt, and progress within a fast-paced marketing agency
- Excellent organisational skills, attention to detail and the ability to prioritise
- Possess excellent problem-solving and analytical skills to leverage data, analytics and consumer behaviour trends in order to drive actionable insights and recommendations.
- Understanding of wider digital marketing and the impact this has on paid media strategies
- Strong verbal and written communication skills, both with clients and internally
- Proficient with Microsoft Office/ Google (primarily Excel and Power Point)
Benefits
- Generous salary
- Hybrid working
- 25 days annual leave, plus bank holidays, increasing with length of service
- Birthday as an additional day annual leave
- Monthly subscription of your choice (E. g. Netflix, Prime, Disney+, Perk Box or Calm)
- Private health insurance
- Pension scheme
- Long-term illness income support
- Death in service cover
- Early Friday finish during summer months
- Be part of a friendly and motivated team
- Regular social events
- Management team dedicated to your development and progression
- #J-18808-Ljbffr
PPC Account Manager in Stratford-upon-Avon employer: Tmwi
Join a dynamic and innovative agency in Stratford-upon-Avon as a PPC Account Manager, where you'll thrive in a collaborative work culture that prioritises employee growth and development. With generous benefits including hybrid working, additional annual leave for birthdays, and a commitment to your professional progression, this role offers a rewarding environment for those passionate about PPC and digital marketing. Experience the excitement of working within an integrated team, enhancing your skills while contributing to impactful campaigns for a diverse range of clients.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Account Manager in Stratford-upon-Avon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tmwi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tmwi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tmwi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tmwi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Account Manager in Stratford-upon-Avon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tmwi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tmwi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tmwi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tmwi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tmwi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tmwi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
