TMWI is an award-winning, independent full-service agency working with leading UK retailers and household-name brands. We're looking for a commercially minded TV Planner & Buyer with hands-on DRTV experience to plan, negotiate, buy and optimise response-driven TV campaigns for our clients. This freelance opportunity offers flexibility and hybrid / remote working.
What you'll do:
- Combine analytical thinking with strong negotiation skills to deliver cost-effective media plans that maximise response, ROI and client performance
- Build and optimise TV schedules across terrestrial and multichannel TV, with a focus on DRTV
- Negotiate and buy airtime that hits campaign objectives and budget requirements
- Analyse audience, response and conversion data to sharpen campaigns and generate actionable insights
- Work closely with clients, broadcasters and media owners
What you’ll bring:
- Proven TV planning and buying experience, particularly DRTV
- A deep understanding of TV trading, BARB, audience measurement, attribution and campaign optimisation, with a particular focus on performance-driven advertising
- Sharp analytical and negotiation skills
- A commercial, data-driven and collaborative mindset
- A good understanding of other media buying would be advantageous – but not essential
- An understanding of TV tools such as Mediaocean (DS Media, Spot Dashboard) and TechEdge (K2, AdvantEdge) would be preferred
Hybrid working • Freelance • Competitive rates of pay
DRTV Planner & Buyer in Stratford-upon-Avon employer: tmwi
TMWI is an exceptional employer located in the picturesque Stratford-upon-Avon, offering a dynamic work environment where creativity and collaboration thrive. With a strong emphasis on employee growth, our team enjoys flexible working arrangements, generous benefits including 25 days of annual leave, and the chance to make a meaningful impact through innovative paid social campaigns for a diverse clientele.
