Paid Social Executive

TMWI is an award-winning, independent full-service agency based in Stratford-upon-Avon. We work with leading UK retailers and well-known brands, delivering integrated media solutions powered by data, technology, and creative thinking to drive measurable results. Agency life at TMWI is fast-paced and varied—no two days are the same. We stay ahead of the curve with evolving platforms, emerging trends, and new opportunities in the ever-changing world of digital marketing.

What You’ll Be Doing

Are you creative, analytically minded, and driven to solve problems? We’re looking for a highly motivated self-starter who’s eager to learn and grow within a fast-paced agency environment. Working closely with the Paid Social Manager and the wider team, you will play a key role in executing campaigns, while also contributing to strategy and planning. You’ll manage a varied portfolio of clients, delivering campaigns with creativity, attention to detail, and a clear focus on achieving impactful results that meet each client’s unique objectives. At the heart of this role are two of our key values: Curiosity with Courage and Imagination with Intent — bold ideas, smart experiments, real impact.

Campaign Management

• Create and activate manage paid social campaigns across all major platforms, with a key focus on Meta (Facebook & Instagram).
• Utilise your experience with Meta Business Manager for account setup, pixel implementation, audience building, and applying these skills across other paid social channels.

Optimisation & Performance

• Monitor performance and continuously optimise campaigns to improve ROI, efficiencies, and client satisfaction.
• Develop and execute A/B testing on audiences, creatives, copy and formats.
• Use data to inform decisions and proactively suggest improvements.

Reporting & Analysis

• Produce regular performance reports for clients and internal teams.
• Analyse campaign data using platform insights, Google Analytics and Excel.
• Translate data into clear insights and actionable recommendations.

Creative & Collaboration

• Develop expertise in social creative strategy, aligned to platform best practices and audience insight.
• Write or adapt compelling copy that drives attention and clicks.
• Keep up to date with paid social trends, platform updates and new ad formats.
• Work closely with internal teams to brief and develop effective paid social assets.

What You’ll Bring

• 2+ years’ experience managing paid social campaigns.
• Hands-on experience with activating, managing, and reporting on Paid Social campaigns.
• Strong working knowledge of Meta Ads Manager.
• Confident with analysing data and reporting on performance (Google Analytics, Excel).
• Strong organisational skills and attention to detail.
• Clear communication skills and a proactive, can-do attitude.
• Curious, analytical and eager to learn.
• Passionate about paid social, you keep on top of emerging platforms, evolving strategies and industry trends.
• Experience across additional platforms such as TikTok, LinkedIn or Pinterest (desirable, not essential).

These are the key skills, attributes and experience we’re looking for, but don’t worry if you don’t tick every box—we’re happy to support and upskill the right candidate.

Who we are

Our values shape how we work, how we grow, and how we deliver for our clients. For this role, two of our company values come to life every day: Curiosity with Courage – We question the data, challenge “what’s always been done”, and aren’t afraid to test bold ideas. We believe experiments beat safe assumptions every time. Imagination with Intent – Creative thinking matters, but only when it's tied to a client outcome. We bring fresh ideas to targeting, copy and creative strategy, and connect ideas back to ROI, efficiency and the client's objectives.

Why Join Us?

• The chance to have real impact in a small, growing agency.
• Exposure to a variety of clients and industries.
• Supportive team culture with room to grow and progress.
• Attractive company benefits package.
• Flexible hybrid working model.
• 25 days annual leave, plus bank holidays, increasing with length of service.
• No working on your birthday – an additional day off.
• Monthly entertainment subscription of your choice.
• Private Medical Insurance.
• Company Pension Scheme.
• Early finish on a Friday during summer months.
• Regular social events.