Senior Planner/Strategist

We are looking for a Senior Planner to join our team. You will have the opportunity to work on a varied mix of rewarding and fast-paced clients. From working on super interesting and non-traditional creative briefs with our partners to proper behaviour change campaigns alongside our team of brilliant experts across the Unlimited Human Understanding Lab and Walnut Unlimited. The Planning team is the catalyst for inspiring effective and award-winning creative work at TMW. They work closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Our Senior Planners are trusted to maintain and champion our high levels of creativity and effectiveness. You will work across the range of our different accounts – from CRM to brand; from Government to consumer – mostly all involving a range of behaviour change challenges. Our creative work is award-winning and we’re looking for a Senior Planner who is passionate about communications; has an appreciation of creative strategy and behavioural science; is results-oriented; and is keen to develop and grow their skills. As a Senior Planner you should be able to own the planning process, from start to finish. Not just responding to briefs, but finding strategic opportunities for the client. You will need a proven history of delivering strategies and persuading clients of those strategies.

What you will do:

• Lead the strategic output on smaller clients, and support planning directors on bigger clients
• Take, probe and respond to business-as-usual briefs and bigger campaign briefs
• Craft insight-led creative briefs
• Develop value propositions and segmented messaging frameworks
• Develop briefs to inspire exciting and culturally relevant content
• Improve the work throughout the creative process, backed by insight
• Keep on top of the latest marketing science and theory
• Be able to brief partner agencies/disciplines
• Develop testing plans and measurement frameworks
• Effectiveness analysis and data-informed recommendations
• Earn the trust of mid-level clients

What you will need to succeed:

• Proven experience in a similar role, ideally with some experience in public sector marketing
• Strong core skills – journey planning, segmentation, messaging platforms, propositions
• Experience of applying behavioural science to behaviour change strategies and working with effectiveness methodologies
• Be a good judge of creative, and developing creative propositions that are motivating for the audience and fruitful for creatives, knowing how to help creative get to the very best work
• Experience of developing communications frameworks, and integrating media thinking
• Finger on the pulse of social and digital channel developments and technology innovations – and an ability to see how these could be used to meet brand objectives
• Able to identify inspiring insights to inform a convincing strategy, synthesising complex information into a persuasive ‘story’ for clients
• Strong presentation skills and interpersonal skills to build relationships with clients, CS and creative leaders
• Good facilitation skills with clients and agency partners to achieve positive outcomes
• The ability to react quickly to, and overcome, challenges during the planning and creative process
• Substantive, authoritative and credible with high levels of emotional intelligence
• You will enjoy the challenge of being in the spotlight and be fast on your feet
• Passionate about communications and enjoy collaboration

What we give:

We believe in the power of a strong culture that puts people at the heart of everything we do. Our guiding principle is simple: Be the best you can be and the rest will follow. You will have the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Our great benefits package includes:

• 25 days holiday (increasing year on year to max 30 days)
• Christmas Closure, Birthday Day and Volunteer Day
• Flexible Bank holidays
• Flexible Hybrid working
• Pension, Life Assurance, Eye Tests, Flu Jabs
• Purchase Holiday
• Cycle to work and Electric Car Scheme

We have a calendar of social and charity events throughout the year, there’s always something going on. Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

Who are TMW Unlimited?

The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London and Bristol with clients all over the world. We create ideas that move people. We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen. TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients. UNLIMITED is part of the Accenture Song family, the world’s largest tech-powered creative group.

What we value:

Together, we put people first and believe our values make us who we are.

• Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
• Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
• Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
• Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

We are an Equal Opportunities employer and welcome applications from all sections of the community. As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neurodivergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.