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- Tasks: Lead strategic ABM initiatives and collaborate with clients to deliver impactful B2B communications.
- Company: Join TMW, a creative agency with 30 years of success in delivering innovative marketing solutions.
- Benefits: Enjoy 25 days' holiday, flexible working, and a vibrant team culture with social events.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and personal growth.
- Qualifications: Strong B2B experience and proven track record in developing ABM strategies required.
- Other info: This hybrid role offers a mix of remote work and office collaboration in Soho, London.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for an experienced ABM Associate Planning Director who is passionate about B2B communications and who is comfortable working within a growing and fast-moving account. They will be required to work alongside the planning director, to take the strategic lead on all ABM jobs and push our remit, working alongside the client team. They won’t just be solving briefs; they will grow to have strategic oversight of multiple briefs and business units.
The planning team is the catalyst for inspiring effective and award-winning creative work at TMW. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Our senior planners are trusted to maintain our high levels of creativity and effectiveness. In this role, they will have the main responsibility for leading all ABM jobs and workstreams, embedding an ABM way of thinking and process within the B2B team and ensuring that we deliver to a high level.
They need to have a proven history of delivering ABM strategies and persuading clients of those strategies. A senior planner should be able to own the planning process, from start to finish. Not just responding to briefs, but finding strategic opportunities for the client.
Please note this is a hybrid role which for us means a mix of working from home and our office in Soho, London.
Responsibilities- Take, probe and respond to all ABM briefs
- Lead and undertake research to understand relevant categories and sectors
- Utilise insight to develop personalised ABM approaches
- Craft insight-led creative briefs
- Develop value propositions and segmented messaging frameworks
- Develop briefs to inspire exciting and culturally relevant content
- Improve the work throughout the creative process, backed by insight
- Keep on top of the latest marketing science and theory
- Be able to brief partner agencies/disciplines
- Develop testing plans and measurement frameworks
- Effectiveness analysis and data-informed recommendations
- Earn the trust of mid-level clients
- Strong core skills - research and insight analysis, journey planning, targeting and segmentation, messaging platforms, proposition development
- Finger on the pulse of social and digital channel developments and technology innovations - and an ability to see how these could be used to meet brand objectives
- Good judge of creative work, knowing how to help creative get to the very best work
- Able to identify inspiring insights to inform a convincing strategy
- Able to synthesise complex information into a persuasive ‘story’ for clients
- Strong presentation skills
- Interpersonal skills to build relationships with clients, CS and creative leaders
- Good facilitation skills with senior clients and agency partners to achieve positive outcomes
- Can react quickly to, and overcome, challenges during the planning/creative process
- Strong experience in B2B
- Deep experience in and understanding of developing ABM programmes and communications
- Experience in developing value propositions and comms frameworks to support B2B buyer journeys
- Experience of content development
- Experience working with effectiveness methodologies
The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London and Bristol with clients all over the world. We create ideas that move people. We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.
TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.
What We Value...- Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
- Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
- Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
- Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.
A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.
Here’s a snapshot of just some of the benefits you can enjoy as part of the team:
- 25 days’ holiday + Bank Holidays
- Christmas closure
- Volunteer day and Birthday Day off
- Contributory Pension Scheme
- Life Assurance
- Healthcare Cash Back Scheme
- Interest free travel season ticket loan
- Cycle scheme
We have a calendar of social and charity events throughout the year, there’s always something going on. Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people - including you.
If you think you tick all the boxes, please send your CV and tell us why you should join the team.
As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual’s needs as best as we can.
By submitting your CV, you consent to our Candidate Privacy Policy which can be seen in full at Candidate Privacy Policy. If you would prefer us not to store your details or contact you please let us know.
ABM Associate Strategy Director employer: TMW
Contact Detail:
TMW Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ABM Associate Strategy Director
✨Tip Number 1
Familiarise yourself with the latest trends in B2B communications and ABM strategies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your knowledge and passion for the field.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in ABM roles. Attend relevant events or webinars where you can connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities at TMW.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed and implemented ABM strategies in the past. Highlighting your ability to lead projects and deliver results will demonstrate your fit for the Associate Strategy Director role.
✨Tip Number 4
Showcase your interpersonal skills by preparing to discuss how you've built relationships with clients and teams in previous roles. Being able to articulate your approach to collaboration and communication will be key in a role that requires working closely with various departments.
We think you need these skills to ace ABM Associate Strategy Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B communications and ABM strategies. Use specific examples that demonstrate your ability to lead and deliver successful campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B communications and detail how your skills align with the responsibilities of the ABM Associate Strategy Director role. Mention your strategic oversight experience and how you can contribute to the team.
Showcase Relevant Experience: When detailing your work history, focus on your deep experience in developing ABM programmes and communications. Highlight any successes you've had in persuading clients and delivering effective strategies.
Prepare for Potential Questions: Think about how you would respond to questions regarding your approach to research, insight analysis, and creative brief development. Be ready to discuss how you keep up with marketing science and technology innovations.
How to prepare for a job interview at TMW
✨Showcase Your ABM Expertise
Make sure to highlight your experience in developing and executing ABM strategies. Be prepared to discuss specific examples of how you've successfully persuaded clients and delivered results in previous roles.
✨Demonstrate Insight Analysis Skills
Since the role requires strong research and insight analysis skills, come equipped with examples of how you've used data to inform strategic decisions. Discuss how you synthesised complex information into compelling narratives for clients.
✨Prepare for Creative Collaboration
The position involves working closely with creative teams. Be ready to talk about your experience in guiding creative processes and how you've helped teams achieve outstanding work through effective briefs and feedback.
✨Emphasise Interpersonal Skills
Building relationships is key in this role. Prepare to share instances where you've successfully facilitated discussions with clients and agency partners, showcasing your ability to navigate challenges and achieve positive outcomes.
