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- Tasks: Dive into client requests and craft insightful, creative briefs for impactful B2B strategies.
- Company: Join TMW Tomorrow, a dynamic agency with 30 years of success in innovative marketing solutions.
- Benefits: Enjoy 25 days holiday, flexible working, and a vibrant team culture with social events.
- Why this job: Be part of exciting B2B opportunities and develop your skills in a supportive, inclusive environment.
- Qualifications: No prior experience needed; just bring your passion for communications and a willingness to learn.
- Other info: This is a hybrid role based in Soho, London, perfect for balancing work and life.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a B2B Strategist/Planner to join our B2B offering within TMW – TMW Business. As a result of our recent acquisition by Accenture Song, we are seeing some really exciting B2B marketing opportunities across Accenture’s client base. These opportunities are across all sectors from technology to finance and range from fully integrated requirements to campaigns, content ABM, and CRM.
Please note this is a hybrid role which for us means a mix of working from home and our office in Soho, London.
About The Role- Get under the skin of client requests to flesh out comprehensive client briefs
- Craft insight-led creative briefs
- Inspire culturally relevant creative ideas
- Generate best practice behaviour change reviews
- Explore hypotheses and develop briefs for research
- Develop segmented messaging frameworks
- Develop testing plans and measurement frameworks
- Results analysis and presentation
- Establish collaborative relationships with both internal and client stakeholders
- B2B knowledge and experience
- A good understanding of data and analytics
- Able to identify inspiring insights to inform a convincing strategy
- Able to construct a compelling story
- Experience of integration across a range of channels
- Understanding of behavioural science and its application in behavioural change
- Strong presentation skills
- Experience in a creative agency
- Good interpersonal skills and emotional intelligence
- Passionate about communications
- Keen to develop planning skills
- Experience with personalisation and dynamic content development
The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London and Bristol with clients all over the world. We create ideas that move people. We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen. TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.
What We Value…- Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
- Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
- Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
- Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.
A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.
Here’s a snapshot of just some of the benefits you can enjoy as part of the team:
- 25 days’ holiday + Bank Holidays
- Christmas closure
- Volunteer day and Birthday Day off
- Contributory Pension Scheme
- Life Assurance
- Healthcare Cash Back Scheme
- Interest free travel season ticket loan
- Cycle scheme
We have a calendar of social and charity events throughout the year, there’s always something going on. Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.
Sound good? If you think you tick all the boxes, please send your CV and tell us why you should join the team.
As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.
By submitting your CV, you consent to our Candidate Privacy Policy.
B2B Strategist employer: TMW Tomorrow
Contact Detail:
TMW Tomorrow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Strategist
✨Tip Number 1
Familiarise yourself with TMW's recent acquisition by Accenture Song. Understanding how this impacts their B2B strategies will help you align your insights and ideas with their current direction.
✨Tip Number 2
Showcase your understanding of behavioural science in your discussions. This role requires a grasp of how to apply behavioural insights, so be ready to share examples of how you've used this knowledge in past projects.
✨Tip Number 3
Prepare to discuss your experience with integrated campaigns across various channels. Highlight specific projects where you successfully collaborated with different teams to achieve a common goal.
✨Tip Number 4
Demonstrate your passion for communications and creativity. Be ready to share innovative ideas or case studies that reflect your ability to inspire culturally relevant creative concepts.
We think you need these skills to ace B2B Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the B2B Strategist role. Tailor your application to highlight relevant experience and skills that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your B2B marketing experience, data analysis skills, and any relevant projects you've worked on. Use bullet points for clarity and ensure it is well-structured and easy to read.
Write a Strong Cover Letter: In your cover letter, express your passion for B2B marketing and how your background makes you a great fit for TMW Tomorrow. Be specific about how you can contribute to their goals and values, and mention any relevant achievements.
Showcase Your Creativity: Since the role involves crafting insight-led creative briefs, consider including examples of past work or projects that demonstrate your ability to generate innovative ideas and strategies in B2B contexts.
How to prepare for a job interview at TMW Tomorrow
✨Understand the Company Culture
Before your interview, take some time to research TMW Tomorrow's values and culture. They emphasise being brave, curious, and caring. Show how your personal values align with theirs during the conversation.
✨Prepare Insight-Led Examples
As a B2B Strategist, you'll need to demonstrate your ability to craft insight-led creative briefs. Prepare specific examples from your past experiences where you identified insights that informed successful strategies.
✨Showcase Your Presentation Skills
Strong presentation skills are crucial for this role. Practice presenting your ideas clearly and confidently. You might even want to prepare a mini-presentation on a relevant topic to showcase your skills during the interview.
✨Ask Thoughtful Questions
Prepare insightful questions about the role and the company. This shows your genuine interest in the position and helps you understand how you can contribute to their goals, especially in the context of their recent acquisition by Accenture Song.
