B2B Senior Strategist

We are looking for an experienced B2B senior strategist/planner who is passionate about B2B communications and who is comfortable working within a growing and fast-moving account. They will be required to work alongside the planning director, to take the strategic lead and push our remit, working alongside the client team. They won’t just be solving briefs; they will grow to have strategic oversight of multiple briefs and business units.

The planning team is the catalyst for inspiring effective and award-winning creative work at TMW. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Our senior planners are trusted to maintain and champion our high levels of creativity and effectiveness. They need to have a proven history of delivering strategies and persuading clients of those strategies. A senior planner should be able to own the planning process, from start to finish. Not just responding to briefs, but finding strategic opportunities for the client.

Responsibilities

• Take, probe and respond to business-as-usual briefs and bigger campaign briefs
• Craft insight-led creative briefs
• Develop value propositions and segmented messaging frameworks
• Develop briefs to inspire exciting and culturally relevant content
• Improve the work throughout the creative process, backed by insight
• Keep on top of the latest marketing science and theory
• Be able to brief partner agencies/disciplines
• Develop testing plans and measurement frameworks
• Effectiveness analysis and data-informed recommendations
• Earn the trust of mid-level clients

Skills

• Strong core skills – journey planning, targeting and segmentation, messaging platforms, propositions
• Finger on the pulse of social and digital channel developments and technology innovations - and an ability to see how these could be used to meet brand objectives
• Good judge of creative work, knowing how to help creative get to the very best work
• Able to identify inspiring insights to inform a convincing strategy
• Able to synthesise complex information into a persuasive ‘story’ for clients
• Strong presentation skills
• Interpersonal skills to build relationships with clients, CS and creative leaders
• Good facilitation skills with senior clients and agency partners to achieve positive outcomes
• Can react quickly to, and overcome, challenges during the planning/creative process

Experience

• Experience as a strategist/planner in an agency environment
• B2B experience
• Experience of B2B buyer behaviours and need states
• Experience of developing value propositions and comms frameworks to support B2B buyer journeys
• Experience of content development

What We Give

We believe in the power of a strong culture that puts people at the heart of everything we do. Our guiding principle is simple: Be the best you can be and the rest will follow. You’ll have the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Great Benefits Package, Including

• 25 days holiday (increasing year on year to max 30 days)
• Christmas Closure, Birthday Day and Volunteer Day
• Flexible Bank holidays
• Flexible Hybrid working
• Pension, Life Assurance, Eye Tests, Flu Jabs
• Purchase Holiday, Taste Card
• Cycle to work and Electric Car Scheme

We have a calendar of social and charity events throughout the year; there’s always something going on. Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

Who are TMW Unlimited?

The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London, Bristol and Reading, with clients all over the world. We create ideas that move people. We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients. UNLIMITED is part of the Accenture Song family, the world’s largest tech-powered creative group.

What We Value

Together, we put people first and believe our values make us who we are.

• Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
• Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
• Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
• Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

We are an Equal Opportunities employer and welcome applications from all sections of the community. As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.