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- Tasks: Lead creative strategies for McDonald's Happy Meal campaigns across multiple channels.
- Company: Join a global leader in fast food with a focus on creativity and culture.
- Benefits: Flexible working hours, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and embrace a dynamic, evolving work environment.
- Why this job: Shape impactful campaigns that resonate with diverse audiences worldwide.
- Qualifications: Experience in multichannel campaign development and strong leadership skills.
The predicted salary is between 80000 - 100000 ÂŁ per year.
The Creative Strategy Director will sit within our Global Consumer Strategy team.
What You Will Bring To The Organization
- You will be a natural strategic and creative leader, at a Senior level looking for the next step up, seeking greater responsibility for shaping powerful, flexible campaign platforms and ensuring they translate seamlessly across channels.
You Will
- Develop big, culturally resonant ideas that can flex across markets and formats.
- Translate strategy into tangible, executable outputs — from visual identity to product and digital experiences.
- Work across cross‑functional teams (creative, design, digital, retail, partnerships) to bring ideas to life.
- Guide and inspire teams, ensuring a consistent and compelling vision across all touchpoints.
- Navigate complex stakeholder environments with confidence and adaptability.
- Embrace an “always in beta” mindset, evolving ideas based on feedback, data, and new inputs.
Skills and Experience We Would Like You to Have
- Proven experience developing multichannel campaign concepts from strategy through to execution.
- Strong understanding of how ideas translate into campaign visual identity, product / merchandise, digital and gaming experiences, and retail environments.
- Experience leading or shaping cross‑functional, integrated teams.
- A track record working on culturally‑led brands or campaigns, with a strong grasp of culture strategy.
- Ability to operate in the space between strategy and creative—whether as a strategist deeply embedded with creatives, or as a strategically‑minded creative / hybrid profile.
- Background in a top‑tier creative or integrated agency environment.
- Comfortable working with multiple stakeholders, adapting thinking without losing the core idea.
- Great storyteller and stage setter for the work we create and the ability to persuade and influence internal and senior external stakeholders.
- Culture and trends obsessed, cascading that understanding in a compelling way to drive great ideas.
Additional Considerations
- This is a global role, requiring flexibility to collaborate across time zones (including US-based teams).
- Minimum 2 days per week in our London office.
Creative Strategy Director - McDonalds Happy Meal in London employer: tms
Contact Detail:
tms Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategy Director - McDonalds Happy Meal in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at McDonald's or similar brands. A friendly chat can open doors and give you insights that might just set you apart from the competition.
✨Tip Number 2
Show off your creative flair! When you get the chance to meet with potential employers, bring along a portfolio that showcases your best work. Make sure it highlights your ability to develop culturally resonant ideas and how you've translated strategy into impactful campaigns.
✨Tip Number 3
Be ready to adapt! In interviews, demonstrate your 'always in beta' mindset by sharing examples of how you've evolved ideas based on feedback. This shows you're not just a creative thinker but also someone who can navigate complex stakeholder environments.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Creative Strategy Director - McDonalds Happy Meal in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and examples that showcase your ability to develop culturally resonant ideas. Remember, we want to see how you can translate strategy into compelling outputs.
Tailor Your Experience: Make sure to highlight your experience with multichannel campaigns and cross-functional teams. We’re looking for someone who can navigate complex environments, so share specific examples of how you've done this in the past!
Be a Storyteller: Your application is your first chance to tell your story. Use it to set the stage for your work and persuade us why you’re the right fit. We love great storytellers, so make sure your narrative flows and captivates!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at tms
✨Know Your Audience
Before the interview, research McDonald's and their Happy Meal campaigns. Understand their brand values and recent initiatives. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Creative Process
Be prepared to discuss your approach to developing multichannel campaign concepts. Share specific examples of how you've translated strategy into tangible outputs, and highlight your experience with cross-functional teams to bring ideas to life.
✨Emphasise Cultural Relevance
Since the role focuses on culturally resonant ideas, come armed with examples of past campaigns that successfully tapped into cultural trends. Discuss how you navigated complex stakeholder environments to ensure these ideas were executed effectively.
✨Demonstrate Adaptability
Highlight your 'always in beta' mindset by discussing how you've evolved ideas based on feedback and data. Show that you're comfortable adapting your thinking while maintaining the core vision, which is crucial for this role.