Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Support the McDonald's marketing team in creating exciting loyalty campaigns.
- Company: Join a dynamic agency that partners with top brands like McDonald's and Starbucks.
- Benefits: Gain hands-on experience, develop your skills, and enjoy a collaborative work culture.
- Why this job: Be part of innovative marketing strategies that engage millions of customers daily.
- Qualifications: Digital savvy with experience in multi-channel campaigns and strong communication skills.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Location: EAST FINCHLEY, LONDON
Reporting to: Senior Brand Loyalty Manager
Brand: McDonald’s
About Us: tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery. Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for clients such as McDonald’s, T‑Mobile, O2, Starbucks, and adidas.
What Matters the Most: Breakthrough, business‑driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever‑evolving.
Why We Think You Will Love This Role: Working as part of the McDonald’s Marketing team, the role focuses on supporting the team in the creation of key marketing campaigns. The Loyalty Assistant Brand Manager will be responsible for supporting our loyalty and partnership plans and bringing them to life for our customers – driving customer awareness, acquisition, re‑engagement and retention.
What You Will Bring To The Organization:
- Support the deployment and day‑to‑day running of our loyalty & partnerships proposition and campaigns.
- Supporting the Brand Manager and Marketing Manager in delivering the loyalty & partnerships proposition across all channels including: email / push, in‑app, POP / POS, digital, social, website, TV and radio.
- Acting as a day‑to‑day point of contact for internal teams and agency partners, ensuring clarity on roles, timelines and expectations across loyalty & partnerships activity.
- Continuing to drive customer and business value of loyalty & partnerships – supporting the team to deliver initiatives that surprise, delight and engage our customers, as well as always‑on support to retain customers in the scheme.
- Presenting plans, ideas and updates to key stakeholders and cross‑functionally.
Key Accountabilities:
- Support the Senior Brand Manager and Marketing Manager in the development of the Loyalty & Partnerships strategy, showing knowledge and expertise of your category.
- Support the Senior Brand Manager in planning and deploying cross‑channel campaigns across paid, owned and earned media; both calendar‑led campaigns as well as triggered communications.
- Assist the Senior Brand Manager in creating agency briefs for campaigns based upon strategic and campaign goals.
- Leading the creative review process with all internal, external and agency partners, including the quality assurance of campaigns.
- Working closely with our creative agency, partnerships agency, media agency and CRM agency to execute always‑on and campaign‑focused plans.
- Proactively flag risks, challenges or misalignment across partners, supporting the Senior Brand Manager in driving resolution.
- Closely supervising results and reporting these to the business, providing recommendations on how loyalty campaigns or partnership performance can be improved.
- Be a key member of our cross‑functional working groups – updating teams with timings and latest plans.
- Become a specialist in our brand principles and goals and how these apply to our communications and partnership selection process.
- Help run and monitor our regular reporting and analytics dashboards and use these to generate customer analytics.
- Support and develop the Loyalty Campaign Assistant (direct report).
Skills And Experience We Would Like You To Have:
- Proven self‑starter – curious to their core.
- A digital savvy individual who has experience of executing multi‑channel campaigns.
- Experience of empowering and supporting team members – a passion to develop talent.
- Strong knowledge of cross‑channel Marketing and the best channels to achieve Performance Marketing objectives.
- Experience either client or agency side, with demonstrable Marketing knowledge and experience with high profile brands, in‑particular leading the end‑to‑end creative process.
- Ability to analyse key data and provide recommendations for future campaigns with a commercial awareness and financial acumen.
- Strong organisational skills, someone who is comfortable working in a fast‑paced environment and can work proactively across multiple projects at the same time.
- Excellent attention to detail, seeking for the best possible outcome and standard every time.
- A great communicator with frequent, clear and accurate communication.
- A strong team player and a positive relationship builder.
- Proficient in Microsoft Excel and PowerPoint is essential.
If you have any questions about the job, we are open to discussing this role further, so please feel free to get in touch.
Assistant Brand Manager employer: tms
Contact Detail:
tms Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at tms. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show your passion! When you get the chance to meet potential employers, let your enthusiasm for the brand and the role shine through. Share your ideas on how you can contribute to their marketing campaigns.
✨Tip Number 3
Prepare for interviews by researching tms and McDonald's marketing strategies. Bring insights and suggestions to the table – it shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, drop a quick thank-you email. It keeps you fresh in their minds and shows your professionalism.
We think you need these skills to ace Assistant Brand Manager
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through! We want to see your personality and what makes you unique. Don’t be afraid to share your ideas and experiences that align with our culture of inclusion and authenticity.
Tailor Your Application: Make sure to customise your CV and cover letter for the Assistant Brand Manager role. Highlight your experience with multi-channel campaigns and how you've driven customer engagement in the past. We love seeing how your skills match up with what we’re looking for!
Showcase Your Passion: Let us know why you’re excited about this role and working with brands like McDonald’s. Share any relevant projects or campaigns you’ve been involved in that demonstrate your enthusiasm for marketing and brand management. We’re all about passion here!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at tms!
How to prepare for a job interview at tms
✨Know Your Brand Inside Out
Before the interview, dive deep into McDonald's brand values and recent campaigns. Understanding their loyalty programmes and how they engage customers will show your genuine interest and help you discuss relevant ideas during the interview.
✨Showcase Your Multi-Channel Experience
Be ready to talk about your experience with multi-channel marketing campaigns. Prepare specific examples of how you've successfully executed campaigns across various platforms, as this aligns perfectly with the role's requirements.
✨Prepare for Creative Discussions
Since you'll be involved in the creative review process, think about how you can contribute to brainstorming sessions. Bring along some innovative ideas or examples of past work that demonstrate your creativity and ability to collaborate with teams.
✨Data-Driven Mindset
Brush up on your analytical skills! Be prepared to discuss how you've used data to inform marketing strategies in the past. Highlight any experience you have with reporting and analytics dashboards, as this will be crucial for the role.