Senior Creative Conceptual Copywriter in London

We are not just an agency; we are the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe, working with trailblazers and disruptors across the entire funnel to achieve growth that turns heads and wins awards. We thrive on identifying, recruiting, and nurturing talents.

Responsibilities

• Work day-to-day, side-by-side with a multidisciplinary team (ACDs, CDs, designers, strategists, media specialists).
• Lead creative projects from ideation to execution.
• Hold client relationships from a creative standpoint—presenting work, leading conversations, and offering creative input.
• Help the client and the teams they work with simplify complex information.
• Craft bold, original concepts and deliver them across a range of B2B communications; from brand awareness campaigns to account-based marketing.
• Own your ideas and advocate for them, with a willingness to flex as required.
• Generate ideas that are surprising and differentiating while still being relevant for the target audience.
• Express the client proposition.
• Are easy to understand and simply expressed.
• Work in a non-written format.
• Write in a style that uses wit, intelligence, and lateral thinking.
• Takes complex business jargon and translates it into everyday language.
• Is easy and enjoyable to read and structured in a way that makes it engaging.
• Is appropriate to the audience, the medium, and conforms to brand requirements.
• Is accurate and checked for spelling, grammar, and syntax.
• Occasionally support with proofreading the work of your copy peers.

Who you are

• Interested in technology and its role in everyday life, with an opinion on AI.
• Appreciate the importance of processes and systems, understanding that sometimes we must bend the process to meet the needs of the work and our people.
• See the bigger picture and want to use your talent to build with creativity.
• A team player who sees collaboration as a superpower.

What you will need

• 5+ years' experience in a copy-based creative role (Agency experience preferred but not essential).
• A portfolio of work that shows your thinking and craft.
• An eye for detail—you set high standards for your copy and expect the same of others.
• Experience of working in B2B marketing is great, but B2C works too.
• A collaborative spirit and the confidence to own the room—with colleagues and clients alike.
• The ability to simplify the complex and make it impactful.
• Comfort switching between campaign thinking and day-to-day content.
• A keen sense of how creativity shows up across different platforms.

Benefits

• Generous holiday allowance (Plentiful PTO).
• Shutdown between Christmas and New Year.
• Private healthcare and dental insurance.
• Group income protection.
• Salary sacrifice pension scheme.
• Access to well-being coaching or counselling sessions once a week.
• Financial health support.
• Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Social committee events including monthly social events.
• Access discounts and cashback at plenty of retailers.
• Cycle-to-work scheme.
• Sustainable Future Giving to create a positive impact on our planet.

Don’t meet every single requirement? Don’t count yourself out just yet. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character.

Details

• Seniority level: Mid-Senior level.
• Employment type: Full-time.
• Job function: Marketing, Public Relations, and Writing/Editing.
• Industries: Advertising Services.