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For Companies At a Glance
- Tasks: Lead marketing strategies to attract and retain subscribers for exciting collectable products.
- Company: Dynamic subscription business with a global presence and a passion for pop culture.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Join a fun team and make an impact in the world of collectables and subscriptions.
- Qualifications: 2-3 years in subscription or eCommerce marketing with strong analytical skills.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Our client, based in London, is a leading collectable subscription business and international publisher, operating in over 30 markets across Europe, Asia, North and Latin America. They specialise in mass market and licensed collectables from global brands such as Disney, Marvel, Warner Bros, CBS, HBO and many more. Their teams operate over 100 properties globally with new products being launched in retail and subscription all the time. Their Direct to Consumer business is always growing around the world, while their collectables are also available in many newsagents, supermarkets and comic shops.
The Position
As Subscription Manager, you will be a key player of the growing Direct Marketing Team in London and in charge of North European markets (UK and cascades including Australia, Germany, etc). You will be responsible for the strategy, planning and execution of specific marketing plans designed to acquire and retain new subscribers for multiple subscription programs, while ensuring planned ROI levels and delivering optimal customer service.
The main areas of responsibility for this job are:
- Design and execute omni-channel digital marketing campaigns with the objective of acquiring and retaining new subscribers, while reaching planned profitability targets (ROI, LTV, Contribution Margin, etc.).
- Define the acquisition strategies for offline channels (DRTV, print, inserts, etc.) and work closely with the Digital Marketing team on the online media (search, paid social, mobile, display, email, affiliate, podcasts, etc.).
- Scope A/B tests for campaigns, upsell assets, landing pages and funnel flows, and work with team members to implement these tests across regional channels to improve subscription conversion.
- Leverage internal CRM resources to leverage existing subscribers database and to maximize retention of acquired subscribers (LTV).
- Learning and understanding the market and competitor landscape to protect and develop the publications.
- Build, maintain and update a quarterly and yearly subscription marketing calendar.
- Adapt or develop projects in coordination with development teams.
- Develop international approach to release products in many countries simultaneously or in cascades, depending on the strategy.
- Oversee the relationship with suppliers: media agencies, TV channels, licensors, fulfilment teams, etc.
- Create and manage Subscription P&L of collections.
- Provide analytical assessment of sales results and suggest ways to improve.
The Candidate
We are looking for a highly motivated, data driven marketer with a proven track record of designing and executing effective, omni-channel, marketing campaigns in a fast-paced Ecommerce or Subscription environment. Background and experience will include:
- Minimum of 2 or 3 years of experience in Subscription or eCommerce marketing, preferably in a subscription-based company with a proven track record of success in acquiring and retaining subscribers profitably.
- Strong knowledge and expertise in marketing, with experience in multichannel campaigns.
- Proficiency with Microsoft Excel and Office Suite, extremely numerate.
- Matured experience in an environment with strong focus on delivering profitability key KPI such as ROI, Contribution, LTV, etc.
- Experience in CRM practices and principles.
- Strong campaign and project management skillset.
- Good awareness of subscription industry, supply chain and agencies with experience of negotiating suppliers for the provision of services.
Personal qualities will include:
- Strong analytical skill with sharp data driven thinking and ability to turn quantitative and qualitative insights into marketing actions.
- Excellent verbal and written communication, including the ability to interact effectively with all levels of staff and management.
- Ability to work and thrive in a fast-paced environment.
- Self-starter able to drive forward initiatives to achieve objectives and present back their achievements in a succinct manner.
- Educated to degree level in marketing.
- Confident and team player, and fun to work with.
- Foreign language advantageous (German in particular).
- Passion/Knowledge in comics, science fiction, and pop culture a plus.
If you would like to learn more, please apply today and we will be in touch!
Marketing Manager - Subscriptions employer: TMP & Associates Ltd
Contact Detail:
TMP & Associates Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Subscriptions
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company and its products, especially their subscription services. Prepare some thoughtful questions to show your interest and knowledge about their market.
✨Tip Number 3
Show off your skills! Bring examples of your past marketing campaigns, especially those that drove subscriber growth. Use data to back up your successes and demonstrate how you can add value.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing Manager - Subscriptions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in subscription or eCommerce marketing, and don’t forget to showcase those omni-channel campaign successes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the subscription model and how your skills align with our needs. Keep it engaging and relevant!
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills. Share examples of how you've used data to improve marketing campaigns or drive subscriber retention.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at TMP & Associates Ltd
✨Know Your Numbers
As a Marketing Manager for Subscriptions, you'll need to be data-driven. Brush up on key metrics like ROI, LTV, and Contribution Margin. Be ready to discuss how you've used these metrics in past campaigns to drive success.
✨Showcase Your Campaigns
Prepare to talk about specific omni-channel marketing campaigns you've designed and executed. Highlight your role in the strategy, planning, and execution phases, and be ready to share results that demonstrate your impact.
✨Understand the Market
Familiarise yourself with the subscription landscape and competitors. Research the company's current offerings and think about how you can contribute to their growth in North European markets. This will show your genuine interest and strategic thinking.
✨Be a Team Player
This role requires collaboration with various teams, so be prepared to discuss how you've successfully worked with others in the past. Share examples of how you've managed relationships with suppliers or cross-functional teams to achieve marketing goals.
