At a Glance
- Tasks: Lead marketing strategies to engage innovation businesses and enhance service visibility.
- Company: Dynamic company specialising in R+D Tax Credit solutions with a strong entrepreneurial spirit.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a fast-paced environment with a focus on innovation and collaboration.
- Why this job: Be a key player in shaping the market presence of a leading industry authority.
- Qualifications: Undergraduate degree and 5+ years in marketing, preferably in B2B financial services.
The predicted salary is between 45000 - 55000 € per year.
Our client is a specialised company enabling innovation businesses to successfully access the R+D Tax Credit system. It is a highly successful and entrepreneurial business that has thrived on business agility and sales drive. The company has an enviable track record of successful claims and has developed a deep understanding of how innovation businesses can work most effectively with the R+D Tax Credit system.
The Marketing Manager (MM) will be responsible for developing and implementing effective strategies to build market engagement and communicate the service value to target customer and partner market segments. He/she will handle market research on current developments in delivery of R+D Tax Credits, on vertical and geographic segments and on competitor strategies. The MM will identify segment opportunities and develop communication strategies to engage and position the company as a natural partner to target customers and to professional service firms able to refer the company to their client base.
The MM will develop the reputation, market presence and positioning of the company as a natural leader in the industry and as a recognized ‘go-to’ authority that is able to command premium service rates. The MM will work with the management team to develop branding and lead generation strategies that support a growing direct sales team. Pipeline building is a key responsibility and the MM will need to utilise the full range of digital services available, as well as more conventional services such as telephone, direct mail, key events, etc.
A key aspect of success in this market is the ability to focus communications effectively by selecting targets carefully ensuring that all channels are working to achieve specific goals. The MM will identify opportunities to tap into high potential trending vertical industry changes, establish plans, budgets and timescales for expansion into new segments and sales geographies (e.g. science parks), develop messaging, materials and activities to guide sales teams, providing sales collateral and positioning for partner development (Accountants, IP Attorneys, Industry Associations, VCs, etc), and take part in presentations and events.
The Candidate: An undergraduate degree is essential, and a second degree is desirable. Marketing or Business studies would be the most beneficial, but not essential. Relevant experience will include a minimum five years-experience in a related marketing supervisory or leadership role, preferably in a financial services B2B environment. Previous roles may include marketing professional financial or technical services to senior decision makers in innovation SMEs. The successful candidate must have strong experience with digital research and digital marketing for all stages of the customer journey.
Marketing Manager employer: TMP & Associates Ltd
As a Marketing Manager at our client, you will join a dynamic and entrepreneurial team that is dedicated to driving innovation in the R+D Tax Credit sector. The company fosters a collaborative work culture that values agility and creativity, offering ample opportunities for professional growth and development. With a strong focus on employee well-being and a commitment to excellence, this role provides a unique chance to make a significant impact while working in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and strategies. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market position and think about how you can contribute to their success. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for Innovation:When writing your application, let your enthusiasm for innovation and the R+D Tax Credit system shine through. We want to see how your background aligns with our mission and how you can contribute to our success in this dynamic field.
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially in B2B environments. We’re looking for someone who understands the nuances of engaging with senior decision-makers, so don’t hold back on showcasing your achievements in similar roles.
Be Data-Driven:Since the role involves market research and strategy development, include examples of how you've used data to inform your marketing decisions. We love candidates who can demonstrate their analytical skills and how they’ve successfully applied them in past positions.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at TMP & Associates Ltd
✨Know Your R&D Tax Credits
Make sure you brush up on the R&D Tax Credit system before your interview. Understand how it works and be ready to discuss its benefits for innovation businesses. This will show that you're not just interested in the role, but also in the industry.
✨Showcase Your Marketing Strategies
Prepare to talk about specific marketing strategies you've implemented in the past. Highlight your experience with digital marketing and how you've successfully engaged target markets. Use examples that demonstrate your ability to build brand presence and generate leads.
✨Research the Company and Competitors
Dive deep into the company's background and their competitors. Knowing their market position and recent developments will help you tailor your responses and show that you're proactive. Bring insights on how they can improve their market engagement.
✨Prepare Questions for Them
Have a list of thoughtful questions ready to ask during the interview. This could include inquiries about their current marketing challenges or future expansion plans. It shows your genuine interest in the role and helps you assess if the company is the right fit for you.
