A leading legal and professional services firm is making significant executive investment to transform its commercial marketing operations into a cohesive, high-impact growth engine. Reporting into senior leadership, this position serves as a strategic link between commercial priorities, business development, and marketing execution across corporate, commercial, and international practice areas.
Key Responsibilities
- Go-to-Market Strategy & Leadership: Direct a high-performing team in formulating and executing commercial marketing plans focused on client retention, account expansion, cross-sell initiatives, and intermediary network development.
- Commercial Alignment & Strategy: Serve as the strategic bridge connecting core business priorities, business development goals, and specialist marketing delivery, translating commercial objectives into data-led go-to-market execution.
- Stakeholder Engagement: Collaborate with senior stakeholders or practice leaders to shape commercial priorities, refine strategic plans, and provide constructive challenge.
- Integrated Execution: Oversee integrated marketing programmes across matrix structures, leveraging digital channels, CRM platforms, brand positioning, and performance metrics to demonstrate commercial return.
Ideal candidates will bring a background in varied relationship-led environments or high-consideration sectors, including financial services, wealth management, private banking, or broader professional services.
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Senior Strategic Marketing Manager (B2B & Relationship Growth) employer: tml Partners
At tml Partners, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Director in Executive Compensation, you will have the opportunity to lead transformative initiatives within a technology-enabled services business that is dedicated to improving lives across the UK and Ireland. We offer competitive benefits, a commitment to employee growth, and the chance to work closely with senior leadership to drive meaningful change in a rapidly evolving sector.
