With direct backing and investment from senior leadership, a leading legal and professional services firm is expanding its marketing capabilities to drive sustainable commercial growth. Reporting into senior marketing leadership, this role acts as the primary marketing partner to the firm's acquisition-driven practice groups, driving quality demand and client engagement across complex consumer and specialist advocacy divisions.
Key Responsibilities
- Demand Generation & Growth Leadership: Direct a high-performing team in developing go-to-market strategies focused on generating quality demand, increasing lead efficiency, and driving commercial performance.
- Commercial Alignment & Strategy: Serve as the strategic bridge connecting core business priorities, business development activity, and specialist marketing delivery, utilising audience data and performance metrics to optimise acquisition strategy.
- Stakeholder Engagement: Partner with senior stakeholders or practice leaders to influence commercial priorities, shape acquisition strategies, and offer constructive challenge.
- Data-Driven Multi-Channel Delivery: Collaborate with specialist teams across digital, content, CRM, and media channels, utilising audience insight and performance analytics to optimise engagement across complex decision journeys.
Ideal candidates will bring a background in acquisition-driven or high-consideration regulated sectors, including financial services, wealth management, private banking, or professional services.
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Senior Strategic Marketing Manager (Acquisition & Demand Generation) employer: tml Partners
At tml Partners, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Director in Executive Compensation, you will have the opportunity to lead transformative initiatives within a technology-enabled services business that is dedicated to improving lives across the UK and Ireland. We offer competitive benefits, a commitment to employee growth, and the chance to work closely with senior leadership to drive meaningful change in a rapidly evolving sector.
