We are seeking a commercial Marketing Director with a relentless focus on growth, to join the executive leadership team of a premier, publicly listed UK commercial and consumer services group. The organisation combines an iconic, nationwide consumer brand with proprietary technology, deep data assets, and an extensive physical operations / multi-site network.
Reporting directly to the CEO, this is a strategically critical, high-visibility executive appointment. You will lead a multi-disciplinary marketing function, spanning brand, performance marketing, lifecycle CRM, data insights, content, and marketing operations, to drive profitable organic growth across the group.
This is a dual-sided audience mandate. In addition to accelerating consumer demand and customer acquisition, you will own the B2B supply-side growth strategy to acquire, retain, and scale high-value commercial partners and enterprise clients.
Key Responsibilities
- Commercial Growth & Executive Leadership: Serve as a core member of the executive committee, owning omnichannel marketing strategies that directly drive revenue, gross margin, and customer lifetime value (CLV).
- Dual-Sided Lifecycle & CRM Strategy: Build and orchestrate sophisticated lifecycle marketing programs for both B2C (end-consumer demand) and B2B (supply-side partner acquisition) channels.
- Omnichannel Orchestration: Manage and integrate all paid, owned, and earned channels, including digital, performance media, social, CRM, web, content, and local touchpoints into a cohesive growth engine.
- AI & Data Innovation: Partner with technology and data leaders to deploy actionable AI solutions, predictive analytics, and marketing automation to scale efficiency and personalise always-on customer journeys.
- Brand Evolution: Modernise and elevate an established, high-equity brand for a digital-first era while maintaining its trust, market distinction, and core value proposition.
- High-Performing Team Leadership: Build, structure, and empower a high-calibre marketing team while embedding an agile, data-led "test, learn, and iterate" operating culture.
What We Are Looking For
- Senior Leadership Experience: Extensive track record leading multi-disciplinary marketing and commercial teams at a senior, executive-facing level.
- Dual-Sided Business Models: Deep experience operating in complex B2B2C, platform, marketplace, multi-site retail, or commercial services environments where both end-user demand and B2B partner/supply acquisition drive business value.
- Lifecycle & Performance Mastery: Proven success in end-to-end lifecycle CRM transformation, performance marketing, marketing attribution, and conversion rate optimisation.
- Data & AI Literacy: Strong commercial fluency in unit economics (CLV/CAC) alongside hands-on familiarity with implementing real-world AI and data tools within marketing.
- Transformation Expertise: Capability to lead a business through significant change, acting as an ambassador of innovation and delivering value at all levels of the business.
Why Join?
- C-Suite Mandate: Work alongside the CEO and executive board to shape the commercial strategy of a market leading brand
- Transformation Focus: Lead a high-impact digital and lifecycle marketing transformation backed by substantial ongoing investment in technology and data platform capabilities.
- Substantial Scale: Leverage an exceptionally strong, widely recognised brand while scaling modern growth capabilities from the ground up.
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Marketing Director | Group Board | Confidential employer: tml Partners
At tml Partners, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Director in Executive Compensation, you will have the opportunity to lead transformative initiatives within a technology-enabled services business that is dedicated to improving lives across the UK and Ireland. We offer competitive benefits, a commitment to employee growth, and the chance to work closely with senior leadership to drive meaningful change in a rapidly evolving sector.
