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- Tasks: Lead marketing strategy and drive student recruitment for a modern university.
- Company: Canterbury Christ Church University, a values-driven institution with a strong civic mission.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape the future of education and make a real impact on students' lives.
- Qualifications: Proven experience in senior marketing roles, ideally in complex organisations.
- Other info: Join a dynamic team committed to innovation and diversity.
The predicted salary is between 43200 - 72000 £ per year.
tml Partners are proud to be partnering with Canterbury Christ Church University (CCCU) in the search for a new Director of Marketing — a senior leadership role shaping the university’s next phase of brand, digital, and commercial growth.
CCCU is a modern, values-driven institution with a strong civic mission and an ambitious Vision 2030 strategy. Originally founded as a teacher training college, it has grown significantly since achieving full university status in 2005 and now serves over 30,000 students across Kent and Medway and through international partnerships.
Ranked 1st in the UK for graduate employability (2023) and within the top 10 nationally for teaching quality and student experience (Sunday Times Good University Guide 2026), CCCU has also more than doubled its world-leading research and quadrupled its impact since 2014.
The Director of Marketing will sit at the heart of the Marketing, Communications & Recruitment (MCR) leadership team, leading a cultural shift towards insight-led, digitally-optimised campaigns. We are seeking a commercially astute and visionary leader with the expertise to elevate brand positioning, drive student recruitment, and deliver measurable growth aligned to Vision 2030.
Key responsibilities:
- Shape and lead CCCU’s marketing strategy to strengthen national and international reputation.
- Drive growth in student recruitment, conversion, and growth across diverse markets.
- Champion innovation and digital-first approaches, embedding data-driven decision-making.
- Inspire and mentor agile, high-performing teams, fostering a collaborative culture.
- Manage marketing budgets with accountability for income growth and financial sustainability.
We welcome applications from senior marketing leaders with experience in complex organisations. While higher education experience is beneficial, we are particularly interested in candidates from the private B2C who can bring fresh commercial insight and a strong track record of delivering growth.
tml Partners is an international executive recruitment firm specialising in senior marketing appointments. tml Partners is an equal opportunity employer and places a high value on the strength diverse talent brings. We are open to all talent and ensure all candidates receive equal consideration for employment. We do not discriminate on the basis of any protected characteristic, including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other attribute protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
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Marketing Director employer: tml Partners
Contact Detail:
tml Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who have experience in higher education. A friendly chat can lead to insider info about the role and even a referral.
✨Tip Number 2
Show off your digital savvy! Prepare a portfolio showcasing your past campaigns, especially those that drove growth and engagement. This will demonstrate your ability to lead CCCU’s marketing strategy effectively.
✨Tip Number 3
Be ready to discuss insights! Research CCCU’s current marketing efforts and come prepared with ideas on how you can elevate their brand positioning. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Marketing Director. Highlight your experience in shaping marketing strategies and driving growth, especially in complex organisations. We want to see how your skills align with CCCU's Vision 2030!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your vision for CCCU’s marketing strategy and how you can inspire high-performing teams. Don’t forget to mention any innovative, data-driven approaches you've successfully implemented.
Showcase Your Achievements: When detailing your experience, focus on measurable achievements. Whether it's increasing student recruitment or enhancing brand positioning, we love to see numbers that demonstrate your impact. Make it clear how you’ve driven growth in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Don’t miss out on this exciting opportunity!
How to prepare for a job interview at tml Partners
✨Know Your Audience
Before the interview, take some time to research Canterbury Christ Church University. Understand their Vision 2030 strategy and how your marketing expertise can align with their goals. This will show that you’re genuinely interested in the role and have done your homework.
✨Showcase Your Success Stories
Prepare specific examples of past marketing campaigns you've led, especially those that drove growth or improved brand positioning. Be ready to discuss the strategies you used, the challenges you faced, and the measurable outcomes. This will demonstrate your capability as a commercially astute leader.
✨Emphasise Digital Savvy
Given the emphasis on digital-first approaches, be prepared to discuss your experience with data-driven decision-making and insight-led campaigns. Share how you’ve used digital tools to enhance marketing efforts and drive student recruitment in previous roles.
✨Foster a Collaborative Mindset
As a potential leader, it’s crucial to convey your ability to inspire and mentor teams. Think of examples where you’ve fostered a collaborative culture or led high-performing teams. Highlight how you can bring this approach to CCCU to help them achieve their ambitious goals.