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- Tasks: Lead marketing strategy for a fast-growing IT consultancy and drive demand generation.
- Company: Join a dynamic consultancy backed by significant private equity investment.
- Benefits: Competitive salary, career growth opportunities, and a chance to shape the marketing landscape.
- Other info: Exciting opportunity to build and lead a high-performing marketing team.
- Why this job: Be at the forefront of cloud and AI marketing, making a real impact.
- Qualifications: Proven experience in consultancy marketing and demand generation.
The predicted salary is between 43200 - 72000 ÂŁ per year.
An exceptional opportunity has arisen to lead the Marketing function for a highâgrowth, cloud excellence consultancy following a significant private equity investment. This pivotal, Londonâbased role will transform the marketing approach from a networkâdriven model into a sophisticated, scalable engine for inbound enquiries and structured outbound leads. The focus is on capitalising on strong market tailwinds, including the explosive growth of cloud and AI adoption, with ambitious plans to double revenues.
The role requires designing and executing a strategy that firmly positions marketing as a key driver of business growth. A core responsibility involves building and optimising a demand generation and inbound marketing engine to consistently deliver qualified leads into the sales pipeline. This includes overseeing brand positioning, strengthening the digital presence, and ensuring the website is a central conversion asset. Establishing a clear marketing ROI framework using data and analytics to measure impact and provide business transparency is essential. Furthermore, the role holds accountability for marketing technology platforms and involves recruiting, developing, and leading a highâperforming marketing team.
Responsibilities- Build and execute a marketing roadmap from the ground up, leveraging proven client success with major enterprises and highâgrowth SaaS firms.
- Drive marketingâled demand generation and nurture inbound leads.
- Oversee brand positioning and digital presence to convert website traffic into qualified opportunities.
- Develop a marketing ROI framework, using data and analytics to measure impact and provide transparency.
- Manage marketing technology platforms and integrate marketing & sales processes.
- Recruit, develop, and lead a highâperforming marketing team.
- Significant experience in the consultancy sector with a proven ability to drive marketingâled demand generation.
- Deep understanding of the B2B technology sector and dynamics of marketing within complex, fastâchanging markets.
- Track record of building lead engines, scaling marketing teams, and integrating marketing & sales processes to deliver measurable impact.
- Experience in effectively marketing intangible consultancy services, translating complex value propositions into compelling narratives.
- Demonstrated success in driving client engagement and brand awareness.
Location: London, United Kingdom
Head of Marketing - Fast Growing IT Consultancy in London employer: tml Partners
Contact Detail:
tml Partners Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Marketing - Fast Growing IT Consultancy in London
â¨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that personal connections can open doors, so donât be shy about reaching out to people in the consultancy sector.
â¨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in marketing and the tech industry. Whether itâs a blog post or a video, we want to see you shine and demonstrate your understanding of demand generation and brand positioning.
â¨Tip Number 3
Prepare for interviews by researching the companyâs current marketing strategies. We suggest you come armed with ideas on how to enhance their digital presence and lead generation efforts. This shows youâre proactive and ready to hit the ground running!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our fast-growing team.
We think you need these skills to ace Head of Marketing - Fast Growing IT Consultancy in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in demand generation and your understanding of the B2B tech sector. We want to see how you've driven growth in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your vision for transforming marketing strategies. Share specific examples of how you've successfully built lead engines and engaged clients in the past.
Showcase Your Data Skills: Since weâre all about measuring impact, make sure to highlight your experience with data analytics. Tell us how you've developed marketing ROI frameworks and used data to drive decisions in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you donât miss out on any important updates from us!
How to prepare for a job interview at tml Partners
â¨Know Your Market Inside Out
Before the interview, dive deep into the B2B technology sector and understand the latest trends in cloud and AI adoption. Be ready to discuss how these trends can influence marketing strategies and how you can leverage them to drive demand generation.
â¨Showcase Your Success Stories
Prepare specific examples of your past successes in building lead engines and scaling marketing teams. Highlight how you've transformed marketing approaches in previous roles, especially in consultancy settings, to demonstrate your capability to deliver measurable impact.
â¨Be Data-Driven
Familiarise yourself with key metrics and analytics that measure marketing ROI. Be prepared to discuss how you would establish a framework for tracking marketing performance and how data can inform decision-making in your strategies.
â¨Demonstrate Leadership Skills
As this role involves leading a high-performing marketing team, think about your leadership style and how youâve successfully recruited and developed talent in the past. Be ready to share your vision for building a cohesive team that drives business growth.