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- Tasks: Lead global marketing strategy and manage a high-performing team of 40+ professionals.
- Company: Join a leading B2B software company driving digital transformation for top global brands.
- Benefits: Enjoy competitive salary, remote work options, and opportunities for professional growth.
- Why this job: Shape impactful marketing strategies and collaborate with industry leaders in a dynamic environment.
- Qualifications: Experience in B2B marketing, strong leadership skills, and a tech background are essential.
- Other info: Represent the company at major events and drive innovation across international markets.
The predicted salary is between 43200 - 72000 £ per year.
A global leader in B2B software solutions is seeking a Global Marketing Director to lead the marketing strategy for their most significant business unit. This organisation is at the forefront of digital transformation, delivering innovative products and services that support some of the world’s most recognised brands across a variety of industries.
This position will be responsible for shaping and executing a cohesive marketing strategy in close partnership with senior stakeholders, ensuring alignment across customer verticals, business lines, and international markets.
The Global Marketing Director will be tasked with setting a global marketing vision, creating clear standards for communications and events, and managing the overarching marketing plan and budget. Core responsibilities include:
- Designing and assessing integrated campaigns
- Working closely with product and regional teams to develop compelling value propositions
- Representing the company at major sector events
The role also involves leading and inspiring a high-performing global team of over 40 marketing professionals, promoting collaboration and accountability.
The successful candidate will bring deep experience in B2B marketing within complex, multinational organisations. A proven ability to lead diverse global teams, develop impactful strategies, and translate commercial objectives into marketing success is essential. Strong data-driven decision-making skills, a collaborative mindset, and a background in the technology sector are also key requirements.
Head of B2B Brand Marketing employer: tml Partners
Contact Detail:
tml Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of B2B Brand Marketing
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in multinational organisations. Attend industry events and engage in discussions to showcase your expertise and learn from others.
✨Tip Number 2
Familiarise yourself with the latest trends in digital transformation and B2B marketing strategies. Being well-versed in current technologies and methodologies will help you stand out as a candidate who can drive innovative marketing solutions.
✨Tip Number 3
Prepare to discuss specific examples of how you've led diverse teams and executed successful marketing campaigns. Highlight your ability to align marketing strategies with business objectives, as this is crucial for the role.
✨Tip Number 4
Showcase your data-driven decision-making skills by being ready to discuss how you've used analytics to inform your marketing strategies. This will demonstrate your capability to make informed choices that lead to measurable success.
We think you need these skills to ace Head of B2B Brand Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, especially within multinational organisations. Emphasise your leadership skills and any successful campaigns you've managed that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should clearly articulate your vision for the role and how your background aligns with the company's goals. Mention specific examples of how you've led teams and developed strategies that resulted in measurable success.
Showcase Data-Driven Achievements: In both your CV and cover letter, include quantifiable results from your previous roles. Highlight how your data-driven decision-making has positively impacted marketing outcomes, such as increased engagement or revenue growth.
Prepare for Interviews: If you get invited for an interview, be ready to discuss your approach to developing integrated campaigns and managing budgets. Prepare examples of how you've collaborated with senior stakeholders and represented your company at major events.
How to prepare for a job interview at tml Partners
✨Showcase Your B2B Expertise
Make sure to highlight your experience in B2B marketing, especially within complex, multinational organisations. Be prepared to discuss specific campaigns you've led and the impact they had on business objectives.
✨Demonstrate Leadership Skills
Since this role involves leading a large team, share examples of how you've inspired and managed diverse teams in the past. Discuss your approach to fostering collaboration and accountability among team members.
✨Align with Company Vision
Research the company's current marketing strategies and be ready to discuss how you can contribute to their global marketing vision. Show that you understand their products and services and how they fit into the broader market landscape.
✨Prepare for Data-Driven Discussions
Given the emphasis on data-driven decision-making, come equipped with examples of how you've used data to inform your marketing strategies. Be ready to discuss metrics and KPIs that matter in B2B marketing.
