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- Tasks: Lead marketing strategy and drive demand generation for a fast-growing IT consultancy.
- Company: Join a dynamic consultancy backed by significant private equity investment.
- Benefits: Competitive salary, career growth, and the chance to shape a high-performing team.
- Why this job: Be at the forefront of cloud and AI marketing, making a real impact.
- Qualifications: Proven experience in consultancy marketing and demand generation.
- Other info: Exciting opportunity to build a marketing engine from the ground up.
The predicted salary is between 43200 - 72000 £ per year.
An exceptional opportunity has arisen to lead the Marketing function for a high‑growth, cloud excellence consultancy following a significant private equity investment. This pivotal, London‑based role will transform the marketing approach from a network‑driven model into a sophisticated, scalable engine for inbound enquiries and structured outbound leads. The focus is on capitalising on strong market tailwinds, including the explosive growth of cloud and AI adoption, with ambitious plans to double revenues.
The role requires designing and executing a strategy that firmly positions marketing as a key driver of business growth. A core responsibility involves building and optimising a demand generation and inbound marketing engine to consistently deliver qualified leads into the sales pipeline. This includes overseeing brand positioning, strengthening the digital presence, and ensuring the website is a central conversion asset. Establishing a clear marketing ROI framework using data and analytics to measure impact and provide business transparency is essential. Furthermore, the role holds accountability for marketing technology platforms and involves recruiting, developing, and leading a high‑performing marketing team.
Responsibilities- Build and execute a marketing roadmap from the ground up, leveraging proven client success with major enterprises and high‑growth SaaS firms.
- Drive marketing‑led demand generation and nurture inbound leads.
- Oversee brand positioning and digital presence to convert website traffic into qualified opportunities.
- Develop a marketing ROI framework, using data and analytics to measure impact and provide transparency.
- Manage marketing technology platforms and integrate marketing & sales processes.
- Recruit, develop, and lead a high‑performing marketing team.
- Significant experience in the consultancy sector with a proven ability to drive marketing‑led demand generation.
- Deep understanding of the B2B technology sector and dynamics of marketing within complex, fast‑changing markets.
- Track record of building lead engines, scaling marketing teams, and integrating marketing & sales processes to deliver measurable impact.
- Experience in effectively marketing intangible consultancy services, translating complex value propositions into compelling narratives.
- Demonstrated success in driving client engagement and brand awareness.
- Seniority level: Director
- Employment type: Full‑time
- Job function: Marketing
- Industries: Technology, Information & Media, IT Services & IT Consulting, Business Consulting & Services
- Location: London, United Kingdom
Head of Marketing - Fast Growing IT Consultancy in England employer: tml Partners
Contact Detail:
tml Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Fast Growing IT Consultancy in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements and projects. This is your chance to shine and demonstrate how you can drive demand generation and brand awareness.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to share insights about the marketing landscape, especially around cloud and AI trends. Engage with others in the field to build your presence and attract potential employers.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us transform our marketing approach. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Marketing - Fast Growing IT Consultancy in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in demand generation and your understanding of the B2B tech sector. We want to see how you've driven marketing success in similar environments!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about transforming marketing strategies and how your past experiences align with our goals. Be specific about your achievements and how they relate to the consultancy sector.
Showcase Your Data Skills: Since we’re all about measuring impact, make sure to highlight your experience with data analytics and ROI frameworks. We want to know how you’ve used data to drive marketing decisions and improve performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at tml Partners
✨Know Your Market Inside Out
Before the interview, dive deep into the B2B technology sector and understand the latest trends in cloud and AI adoption. Be ready to discuss how these trends can influence marketing strategies and how you can leverage them to drive demand generation.
✨Showcase Your Success Stories
Prepare specific examples of your past successes in building lead engines and scaling marketing teams. Use metrics to demonstrate your impact, such as increased qualified leads or improved conversion rates, to show how you can replicate this success in the new role.
✨Master the Marketing ROI Framework
Familiarise yourself with how to establish a marketing ROI framework using data and analytics. Be prepared to discuss how you would measure the effectiveness of marketing initiatives and provide transparency to stakeholders, as this is crucial for the role.
✨Engage with the Team Dynamics
Understand the importance of team leadership in this role. Think about how you would recruit, develop, and lead a high-performing marketing team. Be ready to share your approach to fostering collaboration and driving results within a team setting.