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- Tasks: Lead growth strategies and engage digitally native audiences to drive performance.
- Company: Join a high-performing B2C organisation with a cutting-edge marketing function.
- Benefits: Ownership of growth, high visibility, and a pathway into broader leadership.
- Why this job: Make a real impact in a modern, data-led environment focused on youth engagement.
- Qualifications: Experience in growth engines, CRM, and engaging Gen Z audiences.
- Other info: Dynamic role in a progressive company valuing diverse talent.
The predicted salary is between 80000 - 120000 £ per year.
Most organisations talk about being data-led and customer-first. Few actually are. We’re partnering with a high-performing, challenger B2C organisation that has already built one of the most effective marketing functions in its category and is now looking for a senior leader to scale that into sustained growth.
This role owns the entire demand engine from first engagement through to conversion with a clear mandate to translate strategy into measurable performance. You’ll lead across performance marketing, CRM, digital experience and brand, building a joined-up system that actually drives outcomes.
A key part of the challenge is engaging digitally native, highly sceptical youth audiences and understanding how they discover, evaluate and make decisions in an increasingly AI-influenced landscape.
What we’re looking for:
- Proven experience building or leading end-to-end growth / acquisition engines
- Strong expertise in CRM, lifecycle marketing, data and conversion optimisation
- Experience engaging younger / digitally native audiences (Gen Z / emerging consumers)
- Comfortable operating across both brand and performance
- Commercially sharp, outcome-focused and hands-on
- Background is open to marketers with B2C experience: consumer brands or services, marketplace, tech, media, EdTech or progressive environments within complex organisations.
Why this role:
- Real ownership of growth and performance
- Opportunity to build a modern, data-led engine properly
- High visibility and a clear pathway into broader leadership
If you’re doing good work but feel constrained by legacy thinking or siloed structures, this is worth a conversation.
Director of Growth, Marketing & Customer Engagement employer: tml Partners
Contact Detail:
tml Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Growth, Marketing & Customer Engagement
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in growth marketing and customer engagement. This is your chance to shine and demonstrate how you can drive results.
✨Tip Number 3
Prepare for interviews by researching the company’s culture and values. Tailor your responses to show how your experience aligns with their mission, especially when it comes to engaging digitally native audiences.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us scale our growth. Plus, it gives you a better chance of being noticed by the hiring team.
We think you need these skills to ace Director of Growth, Marketing & Customer Engagement
Some tips for your application 🫡
Show Your Data-Driven Side: We want to see how you've used data to drive growth in your previous roles. Share specific examples of how you've built or led growth engines and the measurable outcomes you've achieved. This will help us understand your approach to being data-led.
Engage with the Audience: Since we're all about connecting with digitally native youth audiences, make sure to highlight your experience in engaging Gen Z or similar demographics. Tell us how you’ve tailored marketing strategies to resonate with them and what results you’ve seen.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication that gets to the heart of your experience and skills. Avoid jargon unless it’s relevant to the role – we want to know you, not just your buzzwords!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at tml Partners
✨Know Your Numbers
As a Director of Growth, you’ll need to demonstrate your ability to drive measurable performance. Brush up on key metrics related to growth and acquisition engines. Be ready to discuss specific examples where you've successfully improved conversion rates or optimised CRM strategies.
✨Understand Your Audience
Engaging digitally native youth audiences is crucial. Research Gen Z behaviours and preferences. Prepare to share insights on how you’ve previously connected with younger consumers and adapted marketing strategies to resonate with them.
✨Showcase Your Data Skills
This role demands a data-led approach. Be prepared to talk about your experience with data analytics tools and how you’ve used data to inform marketing decisions. Highlight any successful campaigns where data played a pivotal role in driving outcomes.
✨Be Hands-On and Commercially Sharp
The company is looking for someone who is not just strategic but also hands-on. Share examples of how you’ve rolled up your sleeves to implement strategies and achieve results. Emphasise your commercial acumen and how it has influenced your decision-making in past roles.