Head of Marketing in London

TMG (The Malachite Group) is a live entertainment company overseeing a portfolio of global music festivals and event properties such as Afro Nation, Piano People, Afrotronic and more. We curate world-class experiences and deliver unforgettable cultural moments, championing the communities we serve.

The Role:

We are seeking a visionary Head of Marketing to lead brand and growth strategy across TMG’s portfolio of global festivals. This is a senior leadership position that sits at the intersection of music, culture, and business. You will be responsible for setting the long-term vision, driving innovative marketing execution, and building a globally resonant presence for our festivals, from Portugal to London to Ghana and beyond.

You’ll report directly to the Chief Commercial Officer and the leadership team and oversee a multidisciplinary global marketing function. The ideal candidate is in equal parts creative strategist, business operator, and cultural architect.

Key Responsibilities:

Strategic Leadership

• Define and execute the long-term marketing vision across Afro Nation Portugal and TMG’s brand portfolio
• Translate brand strategy into data-driven, culturally rich multi-channel marketing campaigns
• Lead go-to-market strategy for new launches and geographic expansion

Revenue management

• Define ticketing targets and forecasts for all events in the TMG portfolio
• Define ticket prices, tiers and volumes per tier based on previous years, benchmark of other events and real time performance
• Track sales against all year long targets and adapt strategies to hit sales targets
• Identify new revenue and audience growth opportunities through new projects, digital innovation, and platform integrations
• Evolve our marketing stack to include predictive analytics and AI-driven insights
• Generate innovative marketing ideas and campaigns that stand out and attract attention

Budget & Performance

• Own the global festival marketing budget; forecast, manage, and optimise for ROI
• Define and track KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact
• Build, mentor, and scale a high-performing team of 5 across creative, digital, PR, paid media, and CRM (3 direct reports)
• Foster a culture of excellence, collaboration, and curiosity
• Manage external agencies, freelance talents, and media partners globally

Candidate Requirements

• 10+ years of progressive marketing leadership experience in live entertainment, music, media, or global brand
• Demonstrated success leading large-scale, multi-market campaigns
• A commercial mindset with primary focus on driving ticket sales
• Deep fluency in youth culture, music trends, and the global Black diaspora
• Understanding of and affinity with Afrobeats, Afrohouse and Amapiano music
• Experience being hands‑on managing a team, spotting upskilling and training opportunities, providing mentorship and coaching to ensure success and growth for direct reports
• Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy
• High comfort level presenting to C-suite and cross-functional stakeholders
• A track record of operating calmly in high-stakes, fast-moving environments
• Proficiency in various digital channels, including social media, SEO, email marketing, and online advertising.

Bonus Points:

• Experience with major festivals, touring, or international event marketing
• A genuine affinity and a strong understanding of sports culture: actively following major sporting events, competitions, teams and athletes, and a natural curiosity about the wider sports landscape
• Network across music management, talent agencies, and brand sponsors
• Familiarity with global festival markets, particularly Africa, Europe, and North America
• Second language

What We Offer

• Hybrid working policy (3 days in office)
• Private Health and Dental cover upon passing 3-month probation
• Enhanced Maternity Policy after 12 months of service
• Additional annual leave allowance for years of service completed
• Half a day’s annual leave allowance for Birthday
• On-site attendance at large-scale festivals and events

Why Join TMG?

This is more than a Head of Marketing role, it’s an opportunity to shape the future of live music and entertainment. If you’re a strategic thinker, a data-driven decision-maker, and a leader who thrives in high-growth, high-energy environments, we want to hear from you.

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