At a Glance
- Tasks: Own SEO, GEO, CRO, and journey optimisation for our website and microsites.
- Company: Join TM Forum, a leading global alliance in telco and tech.
- Benefits: Hybrid work model, professional development, and a supportive team culture.
- Other info: Inclusive workplace that values creativity and diversity.
- Why this job: Make a real impact in a digital transformation journey with innovative projects.
- Qualifications: 5 years of SEO/CRO experience in a B2B/tech environment.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK (Hybrid, 2 days a week in office)
About the role
TM Forum is the global industry member alliance for telco and tech companies with over 800 communication service providers, vendors, hyperscalers, consultancies and system integrators, including the world’s top ten CSPs and top three hyperscalers. The TM Forum marketing team sets the brand strategy, creates and delivers our go-to-market initiatives, supports lines of business and events, and drives member value through engaging campaigns and communications. We’re looking for a savvy, proactive and engaged Web & SEO Manager to own SEO, GEO, CRO, and journey optimisation across our website and microsites, partnering with Integrated Marketing, Design and our Data & Digital Experience (DTDX) team to deliver ongoing measurable improvements. We’re amid a digital transformation journey, with loads of opportunity for a new team member to make a big impact.
What you’ll do
- Monitor website performance (e.g. website traffic, traffic sources, page engagement, conversion rates) and make ongoing recommendations for improvement.
- Provide analytics, insights and reporting back into the marketing team and to our internal stakeholders.
- SEO end-to-end: technical (site architecture, crawl health, schema), on-page, content and off-site.
- Map, simplify and optimise web user journeys for prospects and existing Members.
- Collaborate with content creators and designers to ensure a seamless user experience that is on brand and delivers high conversion rates.
- CRO/testing: plan and run A/B tests (including on pages, CTAs and forms). Analyse results, make recommendations and deliver ongoing improvements.
- Partner with the Marketing Operations team to ensure web leads flow cleanly into Marketo/Salesforce, with the right level of data capture and correct attribution.
- Governance of content management strategy, making sure we’re using appropriate taxonomy, meta data and tags.
- Partner with stakeholders to write insightful and accurate content that speaks to potential and current members, partners and sponsors.
- Support website updates on behalf of the marketing team.
- Develop, articulate and embed marketing requirements into the wider TM Forum digital strategy.
What you’ll need to succeed
- Minimum 5 years’ SEO/CRO-heavy web experience in a B2B/tech landscape.
- Hands‑on experience with GA4, Google Search Console, Tag Manager, SEO tools and a website testing tool.
- Comfortable in a CMS platform; basic HTML/CSS preferred.
- Understanding of Marketing automation and CRM tools (e.g. Marketo and Salesforce) a plus.
- Growth or experiment methodology experience a plus.
- Project management experience with a proven ability to prioritise work and meet deadlines.
- Excellent collaboration and communication skills; written, verbal, presentation.
- Business‑level copywriting skills, with a strong eye for SEO.
- Design and Canva skills are a plus but not required.
- A "can‑do" attitude, and collaborative approach.
- Fluent in English (other languages are very welcome!).
Why Join TM Forum?
- Be part of a forward‑thinking organization shaping the future of telecommunications.
- Opportunities for professional development and advancement in a collaborative global team.
- A supportive and inclusive work environment that values creativity, innovation, and diversity.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.
Diversity & Inclusion at TM Forum
TM Forum is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws.
Web & SEO Manager in City of London employer: TM Forum
At TM Forum, we pride ourselves on being a forward-thinking organisation at the forefront of telecommunications innovation. Our London-based team offers a hybrid work environment that fosters collaboration and creativity, alongside ample opportunities for professional development in a supportive and inclusive culture. Join us to make a meaningful impact in a dynamic industry while enjoying the benefits of a diverse workplace that values your unique contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Web & SEO Manager in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TM Forum and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TM Forum are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TM Forum on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TM Forum. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Web & SEO Manager in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TM Forum. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TM Forum:Show us that you’ve done your homework! In your application, briefly mention what you admire about TM Forum’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TM Forum
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TM Forum will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TM Forum, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
