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- Tasks: Own SEO, GEO, CRO, and journey optimisation for our website and microsites.
- Company: Join TM Forum, a leading global alliance in telco and tech.
- Benefits: Hybrid work model, professional development, and a supportive team culture.
- Why this job: Make a real impact in a digital transformation journey with innovative projects.
- Qualifications: 5 years of SEO/CRO experience in a B2B/tech environment.
- Other info: Inclusive workplace that values creativity and diversity.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK (Hybrid, 2 days a week in office)
About the role
TM Forum is the global industry member alliance for telco and tech companies with over 800 communication service providers, vendors, hyperscalers, consultancies and system integrators, including the world’s top ten CSPs and top three hyperscalers. The TM Forum marketing team sets the brand strategy, creates and delivers our go-to-market initiatives, supports lines of business and events, and drives member value through engaging campaigns and communications. We’re looking for a savvy, proactive and engaged Web & SEO Manager to own SEO, GEO, CRO, and journey optimisation across our website and microsites, partnering with Integrated Marketing, Design and our Data & Digital Experience (DTDX) team to deliver ongoing measurable improvements. We’re amid a digital transformation journey, with loads of opportunity for a new team member to make a big impact.
What you’ll do
- Monitor website performance (e.g. website traffic, traffic sources, page engagement, conversion rates) and make ongoing recommendations for improvement.
- Provide analytics, insights and reporting back into the marketing team and to our internal stakeholders.
- SEO end-to-end: technical (site architecture, crawl health, schema), on-page, content and off-site.
- Map, simplify and optimise web user journeys for prospects and existing Members.
- Collaborate with content creators and designers to ensure a seamless user experience that is on brand and delivers high conversion rates.
- CRO/testing: plan and run A/B tests (including on pages, CTAs and forms). Analyse results, make recommendations and deliver ongoing improvements.
- Partner with the Marketing Operations team to ensure web leads flow cleanly into Marketo/Salesforce, with the right level of data capture and correct attribution.
- Governance of content management strategy, making sure we’re using appropriate taxonomy, meta data and tags.
- Partner with stakeholders to write insightful and accurate content that speaks to potential and current members, partners and sponsors.
- Support website updates on behalf of the marketing team.
- Develop, articulate and embed marketing requirements into the wider TM Forum digital strategy.
What you’ll need to succeed
- Minimum 5 years’ SEO/CRO-heavy web experience in a B2B/tech landscape.
- Hands‑on experience with GA4, Google Search Console, Tag Manager, SEO tools and a website testing tool.
- Comfortable in a CMS platform; basic HTML/CSS preferred.
- Understanding of Marketing automation and CRM tools (e.g. Marketo and Salesforce) a plus.
- Growth or experiment methodology experience a plus.
- Project management experience with a proven ability to prioritise work and meet deadlines.
- Excellent collaboration and communication skills; written, verbal, presentation.
- Business‑level copywriting skills, with a strong eye for SEO.
- Design and Canva skills are a plus but not required.
- A "can‑do" attitude, and collaborative approach.
- Fluent in English (other languages are very welcome!).
Why Join TM Forum?
- Be part of a forward‑thinking organization shaping the future of telecommunications.
- Opportunities for professional development and advancement in a collaborative global team.
- A supportive and inclusive work environment that values creativity, innovation, and diversity.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.
Diversity & Inclusion at TM Forum
TM Forum is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws.
Web & SEO Manager employer: TM Forum
Contact Detail:
TM Forum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web & SEO Manager
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO and web management projects. This is your chance to demonstrate your expertise and creativity, so make it pop! And hey, if you apply through our website, we’ll get to see your work directly.
✨Tip Number 3
Prepare for interviews like a pro! Research TM Forum, understand our mission, and think about how your skills can contribute to our goals. We love candidates who come in with ideas and a clear vision of how they can make an impact.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. It keeps you fresh in our minds and shows that you’re genuinely interested in joining the team.
We think you need these skills to ace Web & SEO Manager
Some tips for your application 🫡
Show Off Your SEO Skills: Make sure to highlight your hands-on experience with SEO tools and analytics in your application. We want to see how you've used these skills to drive results in previous roles, so don’t hold back!
Tailor Your Content: When writing your application, tailor your content to reflect the job description. Use keywords from the listing to show us you understand what we're looking for and how you fit into our vision.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that are easy to read, so make sure your experience and skills shine through without unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at TM Forum
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss technical aspects like site architecture and crawl health, as well as your experience with tools like GA4 and Google Search Console. This will show that you're not just familiar with SEO but that you can truly own it.
✨Showcase Your Analytical Skills
Prepare to talk about how you've monitored website performance in the past. Bring examples of how you've used analytics to make recommendations for improvement. Being able to demonstrate your ability to analyse data and derive actionable insights will set you apart from other candidates.
✨Collaboration is Key
Since this role involves working closely with content creators and designers, be ready to share examples of successful collaborations. Highlight your communication skills and how you've worked with different teams to optimise user journeys and improve conversion rates.
✨Be Ready to Discuss A/B Testing
A/B testing is a big part of this role, so come prepared with examples of tests you've run in the past. Talk about what you tested, the results, and how you used those insights to drive improvements. This will show that you have hands-on experience and a strategic mindset.
