VP, Marketing

TM Forum is a global alliance of over 850+ communication service providers, vendors, hyperscalers and system integrators, that together generate US$2 trillion in revenue and serve five billion customers across 180 countries. We unite these diverse communities of expertise to create the means to drive end-to-end change – putting our sector at the heart of the global, connected economy and providing an open platform for everyone to innovate and grow.

Over the past decades, TM Forum members have collaboratively developed Open Digital Architecture (ODA) as the industry's blueprint for transforming communications service providers into modern, software-driven enterprises. Today, ODA is evolving into AI-native ODA – a shared foundation that enables CSPs to move beyond fragmented automation and isolated AI pilots towards autonomous, enterprise-wide operations. AI-native ODA provides the standards, architectures, governance frameworks, reference implementations and execution environment required to operationalise AI, agentic systems and autonomous flows at scale.

TM Forum's strategy is now centred on the Race to 2030; a collective industry ambition to help communications service providers become AI-native autonomous enterprises that are composable, autonomous and trusted by design. The Race to 2030 is focused on delivering measurable business outcomes through growth, customer experience and efficiency, delivered through autonomous flows (end to end solutions) that connect customer intent to execution across the enterprise.

TM Forum delivers this vision through three strategic Missions:

• Composable IT & Ecosystems – helping the industry reinvent IT for the AI era by creating modular, composable and interoperable business platforms.
• Autonomous Networks – enabling CSPs to accelerate the journey from automation to autonomy by building self-governing, self-optimising and self-healing network operations.
• Trustworthy AI & Data – helping the industry move from AI experimentation to AI at scale by establishing trusted data foundations, governance frameworks, AI-native architectures and industry best practices.

These Missions are delivered through TM Forum's unique combination of industry collaboration, innovation and implementation. Members work together through collaborative projects, high-value scenarios, Catalyst proofs of concept, innovation programmes, research and thought leadership, standards development, open-source initiatives, conformance and certification, and skills development.

About the role: TM Forum is seeking a strategic and member focused VP Marketing to lead our global marketing function. Reporting to the Chief Operating Officer, you will define and execute a Mission-led marketing strategy that grows TM Forum’s influence, expands our global communities, accelerates adoption of Mission priorities and drives measurable commercial impact across membership, events, education, insights and collaboration programs.

You will lead the ongoing evolution of marketing to a community-centric growth engine. Working closely with Mission, Product, and Commercial leaders, you will align marketing investment to member experience, organizational priorities, and commercial outcomes. Key areas of focus include brand and thought leadership, community growth, member acquisition, product marketing, demand generation, and AI-enabled marketing operations.

Key responsibilities and accountabilities:

• Develop and execute TM Forum’s global marketing strategy, aligned to Mission priorities and Race to 2030 organizational strategy.
• Grow TM Forum’s industry influence, brand authority and share of voice.
• Build, engage and expand Mission Communities through targeted campaigns, segmentation and audience growth programs.
• Drive measurable contribution to membership, education, events, and insights commercial objectives.
• Lead integrated brand, communications, PR, thought leadership and content strategies.
• Lead event marketing programmes across the TM Forum events portfolio, including our flagship event DTW Ignite.
• Advance TM Forum’s digital experience through the development of audience-led user journeys, website optimisation, personalisation strategies and AI-enabled digital engagement programmes.
• Develop marketing operations, acquisition, lifecycle marketing, ABM and performance measurement capabilities.
• Lead and develop a high-performing global marketing team.
• Manage budgets, agencies, suppliers and marketing technology investments to maximize ROI.
• Contribute as a senior leader to organizational transformation and cross-functional collaboration.

To succeed in this role you will have:

• Proven experience in a senior B2B marketing leadership role, ideally within the telecommunications industry.
• A strong track record of developing growth-focused, data-driven marketing strategies.
• Experience across brand, demand generation, communications, and digital marketing.
• Strong leadership, stakeholder management and team development skills – able to lead transformation in a complex matrix environment.
• Commercial mindset with experience managing budgets, KPIs, pipeline and business performance.
• Experience leveraging AI, automation and analytics to improve marketing effectiveness.
• Excellent communication skills and the ability to influence senior executives, members and industry leaders.
• Passion for innovation, industry transformation and delivering measurable business impact.

Diversity & Inclusion at TM Forum: At TM Forum, we’re building a workplace where everyone can belong, feel respected, supported and able to do their best work. We welcome talent from all walks of life to join our global community, which is made stronger by the different perspectives, backgrounds and experiences each person brings. We hire based on skills, potential and values, never on assumptions about who someone is or where they come from. We actively work to ensure our recruitment and people practices are fair, inclusive and free from bias.