At a Glance
- Tasks: Lead marketing for strategic industry missions and develop integrated marketing plans.
- Company: Join TM Forum, a global leader in telecommunications innovation.
- Benefits: Hybrid work model, professional development, and a supportive team culture.
- Other info: Diverse and inclusive workplace that values creativity and innovation.
- Why this job: Shape the future of telecom while driving engagement and growth.
- Qualifications: 5+ years in B2B marketing, especially in telecommunications.
The predicted salary is between 51750 - 63250 £ per year.
Location: London, UK (Hybrid, 2 days a week in office)
Department: Marketing
Reports to: Head of Integrated Marketing
About TM Forum
TM Forum is a global alliance of more than 850 communications service providers, vendors, hyperscalers and system integrators, together generating US$2 trillion in revenue and serving five billion customers across 180 countries. We unite these diverse communities to drive end-to-end change, putting the sector at the heart of the global connected economy and providing an open platform for innovation and growth.
Our strategy is centered on helping communications service providers become AI-native autonomous enterprises that are composable, autonomous and trusted by design. This ambition is delivered through three strategic Industry Missions: Composable IT & Ecosystems, Autonomous Networks, and Trustworthy AI & Data.
The Marketing team brings these missions to life through compelling narratives, integrated campaigns, thought leadership, community engagement and demand generation programmes that create value for members and support TM Forum's commercial objectives.
About the role
We are seeking an experienced and commercially minded Senior Marketing Manager to lead marketing for one of TM Forum's strategic industry missions. This role is responsible for developing and delivering integrated marketing plans that grow and engage mission communities, increase participation in TM Forum's programmes and capabilities, and support the achievement of mission objectives.
Working closely with Product Marketing, Mission leadership, Insights, Education, Membership and other stakeholders, you will translate mission priorities into integrated marketing programmes that drive audience growth, engagement, lead generation and measurable business outcomes. This is an exciting opportunity for a strategic and hands-on marketer who enjoys combining planning, execution, collaboration and performance management in a fast-paced and evolving environment.
What you'll do
- Develop and execute quarterly marketing plans aligned to mission objectives and annual business goals.
- Grow TM Forum's mission community through audience acquisition, segmentation, email marketing, nurturing and engagement programmes.
- Create and optimise integrated campaigns that drive engagement with TM Forum capabilities, generate marketing-qualified leads, and support commercial growth across thought leadership, research, webinars, education and certification programmes, and collaboration initiatives.
- Partner with Product Marketing to translate complex industry topics into compelling audience-focused campaigns and messaging.
- Work with Marketing Operations to optimise targeting, nurture programmes, reporting, lead scoring inputs and campaign performance.
- Monitor and report on campaign, audience and engagement performance, using insights to continuously improve marketing effectiveness and business outcomes.
- Act as the marketing lead for your mission, collaborating across Membership, Insights, Education, Communications and other teams to deliver shared objectives.
- Act as a senior member of the marketing team, identifying opportunities to improve efficiency, performance, and ways of working and to demonstrate best practice across the marketing team.
What you'll need to succeed
- Minimum 5 years' experience in B2B marketing within telecommunications. Experience marketing complex telco technology products and services.
- Proven experience developing and delivering integrated marketing, demand generation and email marketing programmes that drive engagement, lead generation and measurable business outcomes.
- Hands-on experience with marketing automation platforms such as Adobe Marketo, HubSpot, Eloqua or similar, and Salesforce.
- Experience translating complex technology concepts into compelling audience-focused messaging and campaigns.
- Strong commercial mindset, analytical skills and experience using data to optimise marketing performance.
- Curiosity and enthusiasm for innovation, with experience using generative AI tools such as Microsoft Copilot, ChatGPT or similar to improve marketing effectiveness, creativity and productivity.
- Excellent stakeholder management, communication and project management skills.
Why join TM Forum?
- Be part of a forward-thinking organization shaping the future of telecommunications.
- Opportunities for professional development and advancement in a collaborative global team.
- A supportive and inclusive work environment that values creativity, innovation, and diversity.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.
Diversity & Inclusion at TM Forum
At TM Forum, we’re building a workplace where everyone can belong, feel respected, supported and able to do their best work. We welcome talent from all walks of life to join our global community, which is made stronger by the different perspectives, backgrounds and experiences each person brings. We hire based on skills, potential and values, never on assumptions about who someone is or where they come from. We actively work to ensure our recruitment and people practices are fair, inclusive and free from bias.
Senior Marketing Manager employer: TM Forum
At TM Forum, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through tailored development programmes and opportunities to engage with industry leaders at global events. Located in a vibrant environment, we offer unique advantages such as flexible working arrangements and a focus on operational excellence, making it a rewarding place for professionals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at TM Forum from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at TM Forum specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at TM Forum
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at TM Forum, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show TM Forum you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure TM Forum that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for TM Forum, so think on your feet and don't hesitate to showcase your creativity!
