At a Glance
- Tasks: Lead marketing for Autonomous Networks and create compelling narratives to drive industry engagement.
- Company: Join TM Forum, a global alliance transforming the telecommunications industry.
- Benefits: Professional development, collaborative culture, and opportunities to influence industry-wide change.
- Other info: Diverse and inclusive workplace valuing creativity and innovation.
- Why this job: Shape the future of AI-powered network operations and make a real impact.
- Qualifications: 3-5 years in product marketing with telecom or tech experience.
Location: UK / Kuala Lumpur
Department: Communications & Marketing
About TM Forum
TM Forum is a global alliance of more than 850 communications service providers, vendors, hyperscalers and system integrators, together generating US$2 trillion in revenue and serving five billion customers across 180 countries. We unite these diverse communities to drive end-to-end change, putting the sector at the heart of the global connected economy and providing an open platform for innovation and growth.
We are seeking a hands-on Product Marketing Manager to lead marketing for TM Forum’s Autonomous Networks Mission. This role is ideal for someone who understands the realities of modern network operations and has relevant telecommunications experience gained within a communications service provider (CSP), technology or network vendor, systems integrator (SI), OSS/BSS provider or telecommunications consultancy.
You will help articulate the industry vision for autonomous operations, create compelling market narratives and drive engagement with the frameworks, benchmarks, best practices, collaborative projects and industry assets shaping the future of AI-powered network operations. Working closely with Mission leaders, member companies and technical experts, you will translate complex industry initiatives into impactful marketing programmes that accelerate adoption and demonstrate member value.
What you’ll do:
- Work with the Director of Product Marketing and Autonomous Networks Mission leadership to develop and deliver the Mission marketing strategy and go-to-market plan.
- Develop clear, compelling messaging and positioning that connects the industry’s network complexity, operational and commercial challenges with the value of autonomous operations.
- Create executive-level narratives and thought leadership around Autonomous Networks, AI-powered operations, network automation, autonomous domains and the Autonomous Enterprise.
- Translate complex technical concepts into clear business outcomes for executive, commercial and technical audiences.
- Plan and execute campaigns supporting Autonomous Networks initiatives, industry assets, benchmarks, certifications, Catalysts and member collaboration programmes.
- Create high-quality marketing materials including industry reports, white papers, case studies, customer stories, blogs, presentations, executive briefings, webinars and website content.
- Work closely with Mission owners, product management, technical experts, member engagement, sales, communications and events teams to align product development and collaboration activity with market needs.
- Monitor market developments across Autonomous Networks, AIOps, intent-driven operations, service assurance, orchestration, closed-loop automation, OSS transformation and AI-native operations.
- Conduct market, customer and competitive research to identify emerging opportunities, adoption barriers and content priorities.
- Represent TM Forum and the Autonomous Networks Mission at DTW-Ignite, regional events, webinars and relevant industry conferences.
- Move confidently between the big picture and hands-on delivery, producing high-quality practical outputs within short timeframes.
- Develop and maintain positive working relationships with colleagues, members and stakeholders at all levels across a global organisation.
- Manage multiple priorities with strong analytical, planning and organisational discipline.
What you’ll need to succeed:
- 3-5+ years of experience in product marketing, solution marketing, portfolio marketing, industry marketing or a closely related role within telecommunications or technology.
- Relevant domain knowledge gained within a CSP, technology or network vendor, SI, OSS/BSS provider or telecommunications consultancy.
- Strong understanding of network operations and operational transformation, with knowledge of areas such as OSS, service assurance, orchestration, network management, automation or service operations.
- Experience translating complex technical propositions into differentiated, customer-focused messaging and clear business value.
- Excellent written, verbal, presentation and storytelling skills in English.
- Proven ability to create influential content for both executive and technical audiences.
- Strong stakeholder management and influencing skills, with the ability to work effectively across functions, organisations and geographies.
- Ability to manage multiple projects and competing demands in a fast-paced environment.
- A dynamic and flexible attitude, combined with the confidence to engage people at all levels.
Experience that would set you apart:
- Direct experience of Autonomous Networks, AI-driven operations, AIOps, network automation, intent-based networking or closed-loop operations.
- Familiarity with TM Forum’s Autonomous Networks vision, maturity levels, frameworks, benchmarks or certification programmes.
- Knowledge of TM Forum’s Open Digital Architecture (ODA), Open APIs, cloud-native technologies and microservices architectures.
- Experience marketing OSS, assurance, orchestration, network automation, AI, data analytics or operational transformation solutions.
What success looks like:
- Increased awareness and understanding of TM Forum’s Autonomous Networks Mission across the global telecommunications industry.
- Growth in member engagement with Autonomous Networks collaboration, assets, benchmarks and industry programmes.
- A clear, differentiated and consistent Autonomous Networks narrative across campaigns, events, web content, sales enablement and thought leadership.
- A strong pipeline of member stories, use cases and market evidence demonstrating progress towards higher levels of autonomous operation.
- TM Forum increasingly recognised as the industry convenor and authority helping CSPs and their partners advance towards Autonomous Networks and the Autonomous Enterprise.
Why Join TM Forum?
- Work at the centre of one of the telecommunications industry’s most significant transformation programmes, collaborating with the organisations shaping the future of AI-powered network operations.
- Influence an entire industry ecosystem rather than marketing a single product, helping define how CSPs progress from assisted automation towards autonomous operations.
- Build recognised thought leadership and contribute to practical frameworks, benchmarks and collaboration that accelerate industry-wide change.
- Benefit from opportunities for professional development and advancement in a collaborative global team.
- Join a supportive and inclusive work environment that values creativity, innovation and diversity.
We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience, we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.
Diversity & Inclusion at TM Forum
At TM Forum, we’re building a workplace where everyone can belong, feel respected, supported and able to do their best work. We welcome talent from all walks of life to join our global community, which is made stronger by the different perspectives, backgrounds and experiences each person brings. We hire based on skills, potential and values, never on assumptions about who someone is or where they come from. We actively work to ensure our recruitment and people practices are fair, inclusive and free from bias.
Product Marketing Manager, Autonomous Networks employer: TM Forum
TM Forum is an exceptional employer that champions innovation and collaboration in the telecommunications sector. With a strong commitment to diversity and inclusion, employees are empowered to thrive in a supportive environment that values their unique perspectives. The role of Lead Architect offers unparalleled opportunities for professional growth, as you engage with industry leaders and shape the future of digital transformation on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Autonomous Networks
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TM Forum and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TM Forum are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TM Forum on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TM Forum. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager, Autonomous Networks
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TM Forum. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TM Forum:Show us that you’ve done your homework! In your application, briefly mention what you admire about TM Forum’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TM Forum
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TM Forum will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TM Forum, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.