At a Glance
- Tasks: Engage influencers, create content, and boost TM Forum's visibility in the tech community.
- Company: Join TM Forum, a leading alliance for telco and tech companies worldwide.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Embrace a diverse workplace where your unique perspective is valued.
- Why this job: Be part of a dynamic team shaping the future of communications and technology.
- Qualifications: 2-5 years in communications, strong storytelling skills, and social media savvy.
The predicted salary is between 29700 - 36300 £ per year.
About TM Forum
TM Forum is the global industry member alliance for telco and tech companies with over 800 communication service providers, vendors, hyperscalers, consultancies and system integrators, including the world’s top ten CSPs and top three hyperscalers. We aim to return the telco sector back to growth, through a move to AI-enabled agility and efficiency delivered by our three industry Missions: Composable IT & Ecosystems, Autonomous Networks, and AI and Data.
Our Missions are delivered through a flywheel of capabilities: Insight, Innovate, Collaborate, Educate and Scale, which are all brought to live through a global, year round program of digital and in person events.
Role overview:
This is a newly created role designed for the AI era of communications. Reporting to the Head of Communications, the Communications Executive will help grow TM Forum's influence across internal and external audiences by building advocacy programs, creating shareable content, supporting influencer engagement and enabling employees, members and industry voices to amplify key messages. The role combines elements of external communications, social media, internal communications and employee advocacy, and content creation. You will work across TM Forum's global community of members, media partners, executives and employees to increase awareness, engagement and advocacy around our strategic priorities, events and industry initiatives. This is an ideal opportunity for someone with 2-5 years’ communications experience who enjoys storytelling, social media, community building and finding creative ways to extend the reach of great content.
Key Responsibilities
- Advocacy and Influencer Engagement
- Support the development and delivery of TM Forum's influencer and advocacy strategy.
- Build and maintain relationships with member advocates, industry influencers, media partners and community champions.
- Identify opportunities to amplify TM Forum content through trusted external voices.
- Coordinate advocacy activities around major campaigns, research launches and industry events.
- Track influencer engagement and advocacy performance to identify new engagement opportunities.
- Employee Advocacy and Internal Engagement
- Help foster a culture of advocacy across TM Forum's global workforce.
- Develop toolkits, messaging and content packs that make it easy for advocates and stakeholders to share TM Forum stories.
- Support internal communications activity that keeps teams informed, engaged and connected to business strategy and priorities.
- Contribute content and communications support for internal channels and programs.
- Work with colleagues across departments to source stories, wins and updates that strengthen employee engagement.
- Events, Campaigns and Community Support
- Support communications and advocacy programs around TM Forum's flagship events and initiatives.
- Help deliver media sponsor programs.
- Develop event content, promotional assets and advocacy materials that encourage employee participation and amplification.
- Executive Communications Support
- Work closely with the Head of Communications and External Communications Manager to build executive profiling programs.
- Assist with speaker programs, social strategy, media opportunities and content to grow executive profiles as industry influencers.
- Measurement and Reporting
- Monitor advocacy, social and engagement metrics.
- Produce regular insights reports on content performance, audience engagement and GEO.
- Use data and insights to recommend improvements and identify new opportunities.
Skills and Experience
Essential
- 2–5 years' experience in a communications, social media (particularly LinkedIn and YouTube), PR, content, internal communications or related roles.
- Excellent written and verbal communication skills.
- Strong content creation and storytelling abilities.
- Experience supporting social media programs.
- Strong organizational skills and attention to detail.
- Confidence working with multiple stakeholders and managing competing priorities.
- A proactive, self-starting approach with the confidence to work independently and take ownership of projects.
- Demonstrable creativity and the ability to turn ideas into engaging content and advocacy opportunities.
- Curiosity about emerging communications trends, platforms and AI-enabled ways of working.
- Willingness to challenge conventional approaches and bring fresh ideas to the team.
- Understanding and interest in LLMs and how they can support delivery output.
- Experience using media intelligence platforms (e.g., Meltwater, Muck Rack) and social media scheduling tools to support content planning, measurement, reporting and media relations activities.
Personal Attributes
- Bold and willing to try new approaches.
- Creative, resourceful and constantly looking for opportunities to increase impact.
- Highly proactive, with a bias towards action.
- Comfortable working with ambiguity in a fast-changing environment.
- Naturally curious and eager to learn.
- Collaborative and relationship-oriented, while also able to work independently.
Desirable
- Experience supporting advocacy, ambassador or influencer programs.
- Experience working in a telco or technology company, agency or B2B environment.
- Familiarity with social media analytics and reporting tools.
- Experience creating content for both internal and external audiences. Basic familiarity with Canva and video editing is a plus.
- Understanding of media relations and digital communications.
- SEO & GEO experience is desirable.
What Success Looks Like
Within your first year, you will:
- Help establish and scale TM Forum's advocacy and influencer programs.
- Increase employee engagement and participation in advocacy initiatives.
- Grow engagement and amplification across key social and community channels.
- Enable members, partners and employees to become powerful advocates for TM Forum's mission.
- Contribute to stronger awareness and engagement around TM Forum's events, research and industry initiatives.
- Help build a communications function designed for the next generation of influence.
Diversity & Inclusion at TM Forum
At TM Forum, we’re building a workplace where everyone can belong, feel respected, supported and able to do their best work. We welcome talent from all walks of life to join our global community, which is made stronger by the different perspectives, backgrounds and experiences each person brings. We hire based on skills, potential and values, never on assumptions about who someone is or where they come from. We actively work to ensure our recruitment and people practices are fair, inclusive and free from bias.
Communications Executive – Influencer Engagement employer: TM Forum
TM Forum is an exceptional employer that champions innovation and collaboration in the telecommunications sector. With a strong commitment to diversity and inclusion, employees are empowered to thrive in a supportive environment that values their unique perspectives. The role of Lead Architect offers unparalleled opportunities for professional growth, as you engage with industry leaders and shape the future of digital transformation on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Executive – Influencer Engagement
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TM Forum and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TM Forum are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TM Forum on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TM Forum. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Communications Executive – Influencer Engagement
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TM Forum. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TM Forum:Show us that you’ve done your homework! In your application, briefly mention what you admire about TM Forum’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TM Forum
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TM Forum will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TM Forum, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
