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- Tasks: Drive organic performance using SEO best practices and AI insights across digital platforms.
- Company: Join TLP, a trusted partner of Toyota for over 25 years.
- Benefits: Competitive salary, generous benefits, hybrid working, and 25 days holiday.
- Why this job: Shape the future of digital marketing with cutting-edge SEO and AI strategies.
- Qualifications: 3+ years in SEO or technical marketing, strong analytical skills, and passion for digital.
- Other info: Gain hands-on experience and exposure to high-impact projects across multiple brands.
The predicted salary is between 36000 - 60000 £ per year.
Competitive Salary (Dependent on experience)
2 years Fixed Term Contract, full-time
Hybrid working (3 days per week in the office) Near Epsom Surrey
Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)
TLP have been working with Toyota (GB) PLC for over 25 years and are a trusted partner. This role will be employed by TLP (secondment to Toyota (GB) PLC).
We are looking for a Specialist, Digital Performance - SEO & AIO to join our Customer Engagement team. This role will play a key part in driving organic performance across our digital platforms by combining SEO best practice, AI-powered optimisation and data-led insights. You'll work closely with marketing, content, digital and agency partners to improve visibility, performance and customer experience across Toyota, Lexus and KINTO websites, while helping shape and deliver our evolving AI content and optimisation strategy.
What you'll be doing:
- Conducting keyword, prompt and search trend research using AI-powered tools to identify high-value opportunities
- Supporting the development and execution of our AI content and optimisation strategy
- Collaborating with content teams to optimise website content, metadata and structure, using generative AI tools with human oversight
- Monitoring and reporting on SEO performance including organic traffic, rankings and conversions
- Supporting technical SEO audits, identifying and resolving issues such as crawl errors, broken links and duplicate content
- Researching competitor SEO, AEO and AI strategies to identify opportunities and market insights
- Supporting the testing and implementation of AI tools to improve efficiency and automate reporting and workflows
- Assisting with off-page SEO activity including link building and digital PR
- Staying up to date with SEO, AIO and search engine algorithm changes and sharing insights across the wider marketing team
What we're looking for:
Essential:
- Approx 3+ years' experience in technical marketing, SEO or an agency environment
- Strong understanding of SEO principles and confidence using tools such as Google Analytics, Google Search Console, SEMrush and AEM
- Strong data analysis skills with the ability to turn insight into commercial action
- Excellent stakeholder management and communication skills
- Customer-focused, detail-oriented and highly analytical
- Passion for digital, AI technologies and continuous improvement
Desirable:
- Experience with AI-driven optimisation or AEO tools
- Marketing qualification or digital insights tooling certifications
- Customer journey mapping experience
- Understanding of website and IT integration logic
- Experience within automotive, retail, B2B or B2C environments
What you'll gain:
- Hands-on experience shaping SEO and AI-driven optimisation strategies
- Exposure to high-impact digital projects across multiple brands
- Opportunities to innovate, test new tools and challenge the status quo
- Strong stakeholder exposure across the wider Toyota group and external partners
- Ongoing learning, coaching and professional development
Specialist SEOAIO employer: TLP Consultancy
Contact Detail:
TLP Consultancy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Specialist SEOAIO
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can contribute to their SEO and AI strategies, and come armed with ideas that show you’re proactive and passionate about the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace Specialist SEOAIO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Specialist SEOAIO role. Highlight your experience with SEO, AI tools, and data analysis. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital performance and how you can contribute to our team. Keep it engaging and relevant to the job description.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've improved SEO performance or driven organic traffic in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at TLP Consultancy
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss the latest trends, tools like Google Analytics and SEMrush, and how you've applied these in past roles. Showing that you're up-to-date with industry changes will impress them!
✨Showcase Your Data Skills
Prepare to talk about how you've used data analysis to drive results in previous positions. Bring examples of how you've turned insights into actionable strategies, especially in relation to organic traffic and conversions. Numbers speak volumes!
✨Demonstrate Collaboration
This role involves working closely with various teams, so be ready to share examples of successful collaborations. Discuss how you've worked with content teams or external partners to optimise digital performance. Highlighting your communication skills will be key!
✨Stay Ahead of AI Trends
Since this position focuses on AI-driven optimisation, make sure you can discuss your experience with AI tools and how they can enhance SEO strategies. Share any innovative ideas you have for integrating AI into their current processes to show your forward-thinking approach.
