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- Tasks: Drive organic performance using SEO and AI strategies across digital platforms.
- Company: Join TLP, a trusted partner of Toyota for over 25 years.
- Benefits: Competitive salary, generous benefits, hybrid working, and 25 days holiday.
- Why this job: Shape the future of digital marketing with cutting-edge SEO and AI tools.
- Qualifications: 3+ years in SEO or technical marketing, strong analytical skills required.
- Other info: Gain hands-on experience and exposure to high-impact projects.
The predicted salary is between 36000 - 60000 £ per year.
Digital Performance SEO & AIO Specialist
Competitive Salary (Dependent on experience)
Permanent, full-time
Hybrid working (3 days per week in the office)
Near Epsom Surrey
Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)
TLP have been working with Toyota (GB) PLC for over 25 years and are a trusted partner. This role will be employed by TLP (secondment to Toyota (GB) PLC).
We are looking for a Specialist, Digital Performance - SEO & AIO to join our Customer Engagement team. This role will play a key part in driving organic performance across our digital platforms by combining SEO best practice, AI-powered optimisation and data-led insights. You'll work closely with marketing, content, digital and agency partners to improve visibility, performance and customer experience across Toyota, Lexus and KINTO websites, while helping shape and deliver our evolving AI content and optimisation strategy.
What you'll be doing:
- Conducting keyword, prompt and search trend research using AI-powered tools to identify high-value opportunities
- Supporting the development and execution of our AI content and optimisation strategy
- Collaborating with content teams to optimise website content, meta data and structure, using generative AI tools with human oversight
- Monitoring and reporting on SEO performance including organic traffic, rankings and conversions
- Supporting technical SEO audits, identifying and resolving issues such as crawl errors, broken links and duplicate content
- Researching competitor SEO, AEO and AI strategies to identify opportunities and market insights
- Supporting the testing and implementation of AI tools to improve efficiency and automate reporting and workflows
- Assisting with off-page SEO activity including link building and digital PR
- Staying up to date with SEO, AIO and search engine algorithm changes and sharing insights across the wider marketing team
What we're looking for:
Essential:
- Approx 3+ years' experience in technical marketing, SEO or an agency environment
- Strong understanding of SEO principles and confidence using tools such as Google Analytics, Google Search Console, SEMrush and AEM
- Strong data analysis skills with the ability to turn insight into commercial action
- Excellent stakeholder management and communication skills
- Customer-focused, detail-oriented and highly analytical
- Passion for digital, AI technologies and continuous improvement
Desirable:
- Experience with AI-driven optimisation or AEO tools
- Marketing qualification or digital insights tooling certifications
- Customer journey mapping experience
- Understanding of website and IT integration logic
- Experience within automotive, retail, B2B or B2C environments
What you'll gain:
- Hands-on experience shaping SEO and AI-driven optimisation strategies
- Exposure to high-impact digital projects across multiple brands
- Opportunities to innovate, test new tools and challenge the status quo
- Strong stakeholder exposure across the wider Toyota group and external partners
- Ongoing learning, coaching and professional development
Specialist SEO & AIO in Epsom employer: TLP Consultancy
Contact Detail:
TLP Consultancy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Specialist SEO & AIO in Epsom
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This is a great way to demonstrate your expertise and passion for digital performance to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how your experience aligns with their goals, especially in SEO and AI optimisation. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Specialist SEO & AIO in Epsom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your SEO and AI expertise, and don’t forget to showcase any relevant projects you've worked on!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital performance and how your background makes you a perfect fit for our team at TLP.
Showcase Your Data Skills: Since this role involves a lot of data analysis, be sure to mention specific tools you’ve used like Google Analytics or SEMrush. Share examples of how you've turned insights into action in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with TLP!
How to prepare for a job interview at TLP Consultancy
✨Know Your SEO Stuff
Make sure you brush up on your SEO principles and tools like Google Analytics and SEMrush. Be ready to discuss how you've used these in past roles, especially in a technical marketing or agency environment.
✨Show Off Your Data Skills
Prepare to demonstrate your data analysis skills. Think of specific examples where you've turned insights into actionable strategies. This will show that you can not only analyse data but also apply it effectively.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, be prepared to talk about your experience in stakeholder management. Share examples of how you've successfully collaborated with content teams or external partners.
✨Stay Current with Trends
Keep yourself updated on the latest SEO and AI trends. Be ready to discuss recent changes in algorithms or new tools you've explored. This shows your passion for digital and commitment to continuous improvement.
