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- Tasks: Drive organic performance using SEO best practices and AI insights across digital platforms.
- Company: Join TLP, a trusted partner of Toyota for over 25 years.
- Benefits: Competitive salary, hybrid working, generous benefits, and professional development opportunities.
- Why this job: Shape the future of digital marketing with cutting-edge SEO and AI strategies.
- Qualifications: 3+ years in SEO or technical marketing, strong analytical skills, and passion for digital innovation.
- Other info: Collaborate on high-impact projects and enjoy ongoing learning in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
TLP have been working with Toyota (GB) PLC for over 25 years and are a trusted partner. This role will be employed by TLP (secondment to Toyota (GB) PLC). We are looking for a Specialist, Digital Performance – SEO & AIO to join our Customer Engagement team. This role will play a key part in driving organic performance across our digital platforms by combining SEO best practice, AI-powered optimisation and data-led insights.
You’ll work closely with marketing, content, digital and agency partners to improve visibility, performance and customer experience across Toyota, Lexus and KINTO websites, while helping shape and deliver our evolving AI content and optimisation strategy.
What you’ll be doing:
- Conducting keyword, prompt and search trend research using AI-powered tools to identify high-value opportunities
- Supporting the development and execution of our AI content and optimisation strategy
- Collaborating with content teams to optimise website content, metadata and structure, using generative AI tools with human oversight
- Monitoring and reporting on SEO performance including organic traffic, rankings and conversions
- Supporting technical SEO audits, identifying and resolving issues such as crawl errors, broken links and duplicate content
- Researching competitor SEO, AEO and AI strategies to identify opportunities and market insights
- Supporting the testing and implementation of AI tools to improve efficiency and automate reporting and workflows
- Assisting with off-page SEO activity including link building and digital PR
- Staying up to date with SEO, AIO and search engine algorithm changes and sharing insights across the wider marketing team
What we’re looking for:
- Approx 3+ years’ experience in technical marketing, SEO or an agency environment
- Strong understanding of SEO principles and confidence using tools such as Google Analytics, Google Search Console, SEMrush and AEM
- Strong data analysis skills with the ability to turn insight into commercial action
- Excellent stakeholder management and communication skills
- Customer-focused, detail-oriented and highly analytical
- Passion for digital, AI technologies and continuous improvement
- Experience with AI-driven optimisation or AEO tools
- Marketing qualification or digital insights tooling certifications
- Understanding of website and IT integration logic
- Experience within automotive, retail, B2B or B2C environments
What you’ll gain:
- Hands-on experience shaping SEO and AI-driven optimisation strategies
- Exposure to high-impact digital projects across multiple brands
- Opportunities to innovate, test new tools and challenge the status quo
- Strong stakeholder exposure across the wider Toyota group and external partners
- Ongoing learning, coaching and professional development
Benefits:
- Competitive Salary (Dependent on experience)
- 2 years Fixed Term Contract, full-time
- Hybrid working (3 days per week in the office)
- Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)
Specialist SEOAIO employer: TLP Consultancy Ltd
Contact Detail:
TLP Consultancy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Specialist SEOAIO
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This is a great way to demonstrate your expertise and passion for digital performance.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can contribute to their SEO and AI strategies, and don’t forget to ask insightful questions!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at TLP and Toyota.
We think you need these skills to ace Specialist SEOAIO
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in SEO and AI-driven optimisation. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Data Skills: Since this role is all about data-led insights, be sure to include examples of how you've used data analysis to drive results in your previous roles. We love seeing numbers that tell a story!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your passion for digital and AI shines through without fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at TLP Consultancy Ltd
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss the latest trends, tools like Google Analytics and SEMrush, and how you've applied these in past roles. This will show that you're not just familiar with the basics but are genuinely passionate about the field.
✨Showcase Your Data Skills
Prepare to demonstrate your data analysis skills. Bring examples of how you've turned insights into actionable strategies in previous positions. This could be through case studies or specific metrics you've improved. It’s all about showing how you can drive performance through data!
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve managed stakeholder relationships. This will help them see you as a team player who can fit right into their Customer Engagement team.
✨Stay Ahead of the Curve
Keep yourself updated on the latest SEO and AI trends. During the interview, share insights on recent algorithm changes or new tools you've explored. This shows that you're proactive and committed to continuous improvement, which is exactly what they’re looking for!
