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- Tasks: Join our team as a Marketing Performance Analyst, analysing digital performance and driving data-driven decisions.
- Company: TLP has partnered with Toyota (GB) PLC for over 25 years, focusing on transformation and innovation.
- Benefits: Enjoy a hybrid work model, generous holiday, performance bonuses, and access to various employee perks.
- Why this job: Be part of a major digital transformation in the automotive industry while shaping marketing strategies.
- Qualifications: Passion for data analysis, experience with GA4, Adobe Analytics, and strong communication skills required.
- Other info: Own transport needed for easy access to the office near Epsom.
The predicted salary is between 36000 - 60000 £ per year.
Near Epsom, Surrey (Own transport needed for easy access)
Hybrid (3 days in-office)
Generous benefits package:
- Performance related bonus
- Pension
- Access to their car scheme
- Birthday voucher
- Cycle Scheme
- Holiday purchase scheme
- Discounted onsite gym membership
- Subsidised Café and Canteen
- 25 days holiday + all bank holidays
About TLP & Toyota (GB) PLC:
TLP has been Toyota (GB) PLC’s trusted partner for over 25 years. In this role, you’ll be employed by TLP but seconded to Toyota (GB) PLC to drive transformation across their network.
Brands: Toyota, Lexus, Kinto
We’re seeking a motivated Marketing Analyst to join our team to help drive change through data and insight. If you have a passion for discovering hidden narratives within data and leveraging those insights to drive change we’d love to connect with you.
You’ll be a key part of our Marketing team, providing the data insights principally from our Digital channels that help us make smart decisions. It’s about shaping our strategy and driving our success.
Responsibilities:
- Analyse digital performance using GA4, Adobe Analytics, Power BI
- Ensure solid data tracking and tagging with BI teams and agencies to ensure data accuracy and reports are maintained
- Partner with marketing/sales teams to deliver campaign insights that influence action
- Support stakeholders to build data skills and curiosity
- Stay up to date with the latest trends in marketing analytics
- Have a proactive approach to problem solving and can communicate complex data insights clearly and effectively with stakeholders.
Tools: GA4, Looker Studio, BigQuery, Excel
Strong understanding of digital and campaign metrics
Proven experience turning data into actionable insights
Bonus Skills (Not essential):
- Power BI
- Adobe Analytics
- SQL
- Automotive industry knowledge
- GTM
- SEMrush
- Microsoft 365
Be part of a major digital transformation in the automotive industry.
Locations
Marketing Performance Analyst, Digital (Epsom) employer: TLP Consultancy Ltd
Contact Detail:
TLP Consultancy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Performance Analyst, Digital (Epsom)
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, especially GA4 and Adobe Analytics. Having hands-on experience or even completing online courses can give you a significant edge during discussions.
✨Tip Number 2
Stay updated on the latest trends in marketing analytics. Follow industry blogs, attend webinars, or join relevant forums to engage with professionals in the field. This knowledge will help you demonstrate your passion and commitment during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned data into actionable insights in previous roles. Be ready to explain your thought process and the impact your insights had on decision-making.
✨Tip Number 4
Network with current or former employees of TLP or Toyota (GB) PLC. Engaging with them on platforms like LinkedIn can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your application process.
We think you need these skills to ace Marketing Performance Analyst, Digital (Epsom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, particularly with tools like GA4 and Adobe Analytics. Emphasise any previous roles where you turned data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision making. Mention specific examples of how you've used data to influence marketing strategies or campaigns in the past.
Showcase Your Skills: Clearly outline your technical skills related to digital performance analysis, such as proficiency in Power BI, Excel, and any experience with SQL. Highlight your ability to communicate complex data insights effectively.
Research TLP and Toyota: Familiarise yourself with TLP and Toyota's values and recent initiatives in digital transformation. This knowledge will help you align your application with their goals and demonstrate your genuine interest in the role.
How to prepare for a job interview at TLP Consultancy Ltd
✨Know Your Tools
Familiarise yourself with GA4, Adobe Analytics, and Power BI before the interview. Be prepared to discuss how you've used these tools in past roles to analyse digital performance and derive actionable insights.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've approached complex data challenges in the past. Highlight your proactive problem-solving approach and how it led to successful outcomes in previous projects.
✨Understand the Automotive Industry
Even if automotive knowledge isn't essential, having a basic understanding of the industry can set you apart. Research current trends and challenges in automotive marketing to demonstrate your interest and initiative.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. During the interview, focus on how you can effectively communicate findings to stakeholders, ensuring they understand the implications for marketing strategies.
