At a Glance
- Tasks: Analyse digital performance and create compelling reports to drive marketing strategy.
- Company: Join TLP, a trusted partner of Toyota (GB) PLC for over 25 years.
- Benefits: Enjoy a generous benefits package including bonuses, pension, and hybrid work options.
- Why this job: Be part of a major digital transformation in the automotive industry and influence real change.
- Qualifications: Experience with GA4, Adobe Analytics, and a strong understanding of digital metrics required.
- Other info: This role offers a chance to work with innovative teams and develop your data skills.
The predicted salary is between 34000 - 39000 £ per year.
£40,000 - £43,500 Permanent Near Epsom, Surrey (Own transport needed for easy access) Hybrid (3 days in-office) Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)
About TLP & Toyota (GB) PLC
TLP has been Toyota (GB) PLC’s trusted partner for over 25 years. In this role, you’ll be employed by TLP but seconded to Toyota (GB) PLC to drive transformation across their network. Brands: Toyota, Lexus, Kinto.
We're seeking a motivated Marketing Analyst to join our team to help drive change through data and insight. If you have a passion for discovering hidden narratives within data and leveraging those insights to drive change we'd love to connect with you.
Role Focus:
You'll be a key part of our Marketing team, providing the data insights principally from our Digital channels that help us make smart decisions. This role is more than just reporting; it's about shaping our strategy and driving our success.
Key Responsibilities:
- Analyse digital performance using GA4, Adobe Analytics, Power BI
- Create clear and compelling reports that visualise key metrics and provide actionable insights to stakeholders.
- Ensure solid data tracking and tagging with BI teams and agencies to ensure data accuracy and reports are maintained
- Partner with marketing/sales teams to deliver campaign insights that influence action
- Support stakeholders to build data skills and curiosity
- Stay up to date with the latest trends in marketing analytics
- Have a proactive approach to problem solving and can communicate complex data insights clearly and effectively with stakeholders.
Required Skills:
- Tools: GA4, Looker Studio, BigQuery, Excel
- Strong understanding of digital and campaign metrics
- Proven experience turning data into actionable insights
Bonus Skills (Not essential):
- Power BI, Adobe Analytics
- SQL
- Automotive industry knowledge
- GTM, SEMrush, Microsoft 365
Why Apply:
Be part of a major digital transformation in the automotive industry. Influence real change and work with innovative, supportive teams.
Marketing Performance Analyst, Digital employer: TLP Consultancy Ltd
Contact Detail:
TLP Consultancy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Performance Analyst, Digital
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, especially GA4 and Adobe Analytics. Having hands-on experience or even completing online courses can give you a significant edge during discussions.
✨Tip Number 2
Stay updated on the latest trends in marketing analytics. Follow industry blogs, attend webinars, or join relevant forums to demonstrate your passion for the field and your commitment to continuous learning.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned data into actionable insights in previous roles. This will showcase your analytical skills and your ability to influence decision-making.
✨Tip Number 4
Network with professionals in the automotive industry or those who work in marketing analytics. Engaging with them can provide valuable insights and potentially lead to referrals that could help you land the job.
We think you need these skills to ace Marketing Performance Analyst, Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the role of Marketing Performance Analyst. Focus on your proficiency with tools like GA4, Adobe Analytics, and Power BI, as well as any experience in digital marketing.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data analysis and how it can drive change in marketing strategies. Mention specific examples of how you've turned data into actionable insights in previous roles.
Showcase Your Analytical Skills: Provide examples in your application that demonstrate your ability to analyse digital performance and create compelling reports. Highlight any experience you have with data tracking and tagging, as well as your understanding of campaign metrics.
Research TLP and Toyota: Familiarise yourself with TLP and Toyota (GB) PLC, their brands, and their approach to marketing analytics. This knowledge will help you tailor your application and show your genuine interest in the company and its goals.
How to prepare for a job interview at TLP Consultancy Ltd
✨Know Your Tools
Familiarise yourself with GA4, Adobe Analytics, and Power BI before the interview. Be prepared to discuss how you've used these tools in past roles to analyse data and generate insights.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned complex data into actionable insights. Highlight specific campaigns where your analysis influenced decision-making or strategy.
✨Understand the Automotive Industry
Research the automotive sector, particularly Toyota and Lexus. Being knowledgeable about current trends and challenges in the industry will demonstrate your genuine interest in the role.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. The ability to communicate effectively with stakeholders is crucial, so be ready to showcase this skill during the interview.