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- Tasks: Analyse digital performance and create compelling reports to drive marketing strategy.
- Company: Join TLP, a trusted partner of Toyota (GB) PLC for over 25 years.
- Benefits: Enjoy a generous benefits package including hybrid work, performance bonuses, and gym discounts.
- Why this job: Be part of a digital transformation in the automotive industry and influence real change.
- Qualifications: Experience with GA4, Adobe Analytics, and a strong understanding of digital metrics required.
- Other info: Own transport needed for easy access to the office near Epsom, Surrey.
The predicted salary is between 34000 - 51000 £ per year.
£40,000 - £43,500
Permanent Near Epsom, Surrey (Own transport needed for easy access)
Hybrid (3 days in-office)
Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)
About TLP & Toyota (GB) PLC
TLP has been Toyota (GB) PLC’s trusted partner for over 25 years. In this role, you’ll be employed by TLP but seconded to Toyota (GB) PLC to drive transformation across their network.
Brands: Toyota, Lexus, Kinto
We’re seeking a motivated Marketing Analyst to join our team to help drive change through data and insight. If you have a passion for discovering hidden narratives within data and leveraging those insights to drive change we’d love to connect with you.
Role Focus:
You’ll be a key part of our Marketing team, providing the data insights principally from our Digital channels that help us make smart decisions. This role is more than just reporting; it’s about shaping our strategy and driving our success.
Key Responsibilities:
- Analyse digital performance using GA4, Adobe Analytics, Power BI
- Create clear and compelling reports that visualise key metrics and provide actionable insights to stakeholders.
- Ensure solid data tracking and tagging with BI teams and agencies to ensure data accuracy and reports are maintained
- Partner with marketing/sales teams to deliver campaign insights that influence action
- Support stakeholders to build data skills and curiosity
- Stay up to date with the latest trends in marketing analytics
- Have a proactive approach to problem solving and can communicate complex data insights clearly and effectively with stakeholders.
Required Skills:
- Tools: GA4, Looker Studio, BigQuery, Excel
- Strong understanding of digital and campaign metrics
- Proven experience turning data into actionable insights
Bonus Skills (Not essential):
- Power BI, Adobe Analytics
- SQL
- Automotive industry knowledge
- GTM, SEMrush, Microsoft 365
Why Apply:
Be part of a major digital transformation in the automotive industry. Influence real change and work with innovative, supportive teams.
Marketing Performance Analyst, Digital employer: TLP Consultancy Ltd
Contact Detail:
TLP Consultancy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Performance Analyst, Digital
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as GA4 and Adobe Analytics. Having hands-on experience or even completing online courses on these platforms can give you a significant edge during interviews.
✨Tip Number 2
Stay updated on the latest trends in digital marketing analytics. Follow industry blogs, attend webinars, or join relevant online communities to discuss insights and strategies. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned data into actionable insights in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses, showcasing your analytical skills and problem-solving abilities.
✨Tip Number 4
Network with current or former employees of TLP or Toyota (GB) PLC. Engaging with them on platforms like LinkedIn can provide you with insider knowledge about the company culture and expectations, which can be invaluable during the interview process.
We think you need these skills to ace Marketing Performance Analyst, Digital
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing Performance Analyst position. Understand the key responsibilities and required skills, especially the tools mentioned like GA4 and Power BI.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the job requirements. Emphasise your analytical skills and any experience you have with digital marketing metrics and reporting.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data analysis and how it can drive marketing strategies. Mention specific examples of how you've used data insights in previous roles to influence decisions.
Highlight Relevant Tools Experience: In your application, be sure to mention your proficiency with the tools listed in the job description, such as GA4, Adobe Analytics, and Excel. If you have experience with any bonus skills like SQL or Power BI, include those as well.
How to prepare for a job interview at TLP Consultancy Ltd
✨Know Your Tools
Familiarise yourself with GA4, Adobe Analytics, and Power BI before the interview. Be prepared to discuss how you've used these tools in past roles to analyse data and generate insights.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned complex data into actionable insights. Think about specific campaigns or projects where your analysis made a significant impact.
✨Understand the Automotive Industry
Research the automotive sector, particularly Toyota and Lexus. Being knowledgeable about current trends and challenges in the industry will demonstrate your genuine interest in the role.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. The ability to communicate effectively with stakeholders is crucial, so be ready to showcase this skill during the interview.
