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For Companies At a Glance
- Tasks: Be the technical champion for customers, building demos and guiding SDK integration.
- Company: Exciting London-based startup revolutionising collaborative software with a vibrant community.
- Benefits: Competitive salary, stock options, private health insurance, and hybrid working.
- Why this job: Shape a new role and make a real impact in a fast-growing startup.
- Qualifications: 5+ years in web development with React/TypeScript and customer-facing experience.
- Other info: Join a dynamic team with opportunities to grow and innovate.
The predicted salary is between 48000 - 72000 £ per year.
About tldraw
tldraw is a London-based Series A startup building software for infinite canvas applications. We are best known for our free collaborative whiteboard used by millions, and for viral demos like Computer and Make Real. Our commercial product is the tldraw SDK—a React library that lets companies build collaborative canvas experiences into their own products. Our community includes 60k+ X followers, 40k+ GitHub stars, and 6k Discord members. Our customers include Observable, Autodesk, ClickUp, and Shopify.
The role
We are looking for an engineer to be the technical champion for our customers - demos, POCs, firefighting, whatever it takes to make them successful right through to improving the SDK itself. tldraw's SDK is a broad and complex product and most customers need technical education and support to fully understand how tldraw can be the answer to their problems. You will build and ship to help with that working closely with both the GTM team and the product engineering team. This is the first role of its kind at tldraw and should be a hugely exciting prospect for the right applicant - offering the ability to shape not just a role but, over time, a whole function.
What you’ll do
- Work alongside the sales team to understand a client’s needs and provide technical reassurance that tldraw can help - by building and presenting demos, helping scope POCs, even advocating for product improvements.
- Straddle the pre-and-post signature implementation kick-off: helping a client get to grips with what they have to do, helping them understand & navigate our documentation, and ensuring they have a clear plan & timeline for their tldraw project.
- Create our implementation framework (a 'product' that you’d build and own) to set customers up to successfully get their tldraw build from 0-1, built in a way that it can adapt to specific clients’ needs.
- Own customer support triage - low volume, high complexity, great fun for a curious engineer.
- Help the GTM team with in-house tooling needs - building on our already-pretty-awesome GTM tech stack.
What you’ll be doing technically
Simply put, you’ll help customers understand how to use & integrate the tldraw SDK. Your work will involve:
- Helping customers plan and scope SDK integration with existing products.
- Guiding customers through developer resources.
- Building demos, resources, and integration guides.
- Debugging customer React/TypeScript integration issues.
- Helping developers implement SDK features (custom shapes, tools, and UI).
- Troubleshooting integration conflicts.
- Translating customer feedback into product improvements.
What we’re looking for
Technical skills:
- 5+ years building modern web applications with React and TypeScript.
- Strong debugging skills, tracing issues through component hierarchies, CSS specificity conflicts, and bundler configurations.
- Experience integrating third-party libraries and SDKs into projects.
- Comfortable reading and understanding unfamiliar codebases quickly.
Customer-facing experience:
- 2+ years working directly with clients on technical implementations (Solutions Engineering, Technical Support, Implementation, Customer Success).
- Experience project managing multiple stakeholders, including external clients.
- Strong written communication, able to explain complex technical concepts clearly.
Mindset:
- Motivated by solving problems and helping developers succeed.
- Comfortable in an early-stage environment with evolving processes.
- Self-directed and organized; you get things done with minimal oversight.
Nice to have:
- Experience at a developer tools company or working with SDKs.
- Background in canvas/design tools (Figma, Miro, Canva, etc.).
- Familiarity with real-time collaboration systems (WebSockets, presence, sync).
- Experience building out an implementation or customer success function from scratch.
What you’ll get
- Competitive salary and stock options.
- Private health insurance (Vitality).
- Hybrid working with 4 days a week in our London office.
- 25 days annual leave + public holidays.
- Equipment allowance for your ideal setup.
Founding Engineer, GTM in London employer: tldraw
Contact Detail:
tldraw Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Engineer, GTM in London
✨Tip Number 1
Get to know the company inside out! Research tldraw's products, their community, and their customers. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your demo skills! Since you'll be building and presenting demos, make sure you can showcase your technical prowess and explain complex concepts clearly. We want to see how you can make tldraw shine!
✨Tip Number 3
Network with current employees or join relevant communities. Engaging with people who already work at tldraw can give you insider tips and help you understand the company culture better. Plus, it’s a great way to get your name out there!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the tldraw team!
We think you need these skills to ace Founding Engineer, GTM in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Founding Engineer role. Highlight your experience with React and TypeScript, and how you've helped clients in the past. We want to see how you can bring your unique skills to our team!
Show Off Your Problem-Solving Skills: In your application, share specific examples of how you've tackled complex technical challenges. We love engineers who are motivated by solving problems, so let us know how you've made a difference for your clients!
Keep It Clear and Concise: When writing your application, aim for clarity. Use straightforward language to explain your experiences and skills. Remember, we’re looking for strong written communication, so make it easy for us to understand your journey.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at tldraw
✨Know the Product Inside Out
Before your interview, make sure you dive deep into tldraw's SDK and its features. Understand how it integrates with existing products and be ready to discuss specific use cases. This will show your genuine interest and help you answer questions confidently.
✨Prepare for Technical Demos
Since you'll be building and presenting demos, practice creating a few mock demos that showcase the SDK's capabilities. Think about how you would explain complex concepts in simple terms, as this will be crucial when interacting with clients.
✨Brush Up on Your Debugging Skills
Given the role's focus on troubleshooting integration issues, be prepared to discuss your debugging process. Bring examples of past challenges you've faced and how you resolved them, especially in React and TypeScript environments.
✨Showcase Your Customer-Facing Experience
Highlight your experience working directly with clients, especially in technical implementations. Be ready to share stories that demonstrate your problem-solving skills and ability to communicate complex ideas clearly, as this is key for success in this role.
