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For Companies At a Glance
- Tasks: Create engaging content to tell tldraw's story and connect with a wider audience.
- Company: Join a dynamic London-based startup revolutionising collaborative software.
- Benefits: Flexible work options, creative ownership, and a vibrant team culture.
- Why this job: Shape the narrative of innovative tech and make an impact in a growing community.
- Qualifications: 2-5 years in content creation, strong writing skills, and a passion for storytelling.
- Other info: Exciting opportunity for career growth in a fast-paced environment.
The predicted salary is between 40000 - 50000 £ per year.
About tldraw
tldraw is a London-based Series A startup building software for infinite canvas applications. We are best known for tldraw.com, our free collaborative whiteboard used by millions, and for viral demos like Computer and Make Real. Our commercial product is the tldraw SDK—a React library that lets companies build collaborative canvas experiences into their own products. Our community includes 70k+ X followers, 45k+ GitHub stars, and 6k Discord members. Our customers include Google, Autodesk, ClickUp, and Blackrock.
The role
tldraw is hiring a content-focused product marketer to help us explain what we do to a broader, non-technical audience and drive leads. You will own how we tell our story beyond the developer community. That includes writing, shaping our voice, and building a consistent content pipeline across blog and social channels. This role sits at the intersection of writing and visual storytelling. Alongside articles and case studies, you will help create simple, clear visuals that show how tldraw works and why it matters. This is a new role with strong ownership. You will work closely with our founder, product, and customers to turn what we are building into clear, compelling stories. This is a London-based role with 4 days per week in our office and 1 flexible day working from home.
You will:
- Build and run tldraw's content pipeline for a non-technical audience
- Write articles for our blog explaining what tldraw is, why it matters, and how it's used
- Develop customer case studies that clearly show real-world use cases and value
- Translate product launches and features into accessible, engaging content
- Own our presence on X and LinkedIn, including posting, repurposing content, and celebrating product and customer moments
- Create simple visual content to support storytelling, such as gifs, diagrams, or lightweight infographics
- Work with our founder, engineers, and customers to source ideas and material for content
- Maintain a consistent voice and standard across everything we publish
- Track how content performs, with a focus on reach, engagement, and how it drives people to explore tldraw and start trials
- Experiment, measure, and scale new channels
You will need:
- 2–5 years of experience in content, editorial, journalism, marketing, or a related field
- Strong writing and editing skills with a clear, structured style
- The ability to make complex ideas simple, without making them boring
- Experience building or contributing to a content pipeline (blog, editorial, or similar)
- Curiosity about how products work, and the instinct to ask "why does this matter?"
- Comfort working in a fast-moving environment with a high degree of ownership
- Good taste in writing. You know when something feels right, and when it doesn't
- Experience creating content that drives measurable engagement
It's a plus if you:
- Have a background in journalism, editorial, or copywriting
- Have worked in a startup or product-led company
- Have experience writing customer stories or case studies
- Have experience creating visual content (e.g. gifs, diagrams, infographics)
- Have managed social media accounts for a brand or publication
Content Marketing Manager in London employer: tldraw
Contact Detail:
tldraw Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research tldraw's products, their community, and their unique voice. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or join relevant Discord channels. Engaging with the community can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think about how you can explain complex ideas simply, just like you would in your content role. Use examples from your past work to illustrate your points.
✨Tip Number 4
Don’t forget to showcase your creativity! Bring along samples of your writing and visual content. Show them how you can make tldraw’s story come alive through engaging articles and visuals.
We think you need these skills to ace Content Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Storytelling: When you write your application, let your enthusiasm for storytelling shine through! We want to see how you can turn complex ideas into engaging narratives that resonate with a non-technical audience.
Tailor Your Content Samples: Make sure to include writing samples that showcase your ability to simplify complex topics. Choose pieces that reflect your style and demonstrate your knack for creating clear, compelling content—this is key for us!
Highlight Your Collaborative Spirit: Since this role involves working closely with our founder and engineers, emphasise any past experiences where you've collaborated with different teams. Show us how you can bring people together to create amazing content!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at tldraw
✨Know Your Audience
Before the interview, take some time to understand tldraw's target audience. Since this role focuses on communicating with a non-technical crowd, think about how you can simplify complex ideas. Prepare examples of how you've done this in the past.
✨Showcase Your Writing Skills
Bring along samples of your writing that demonstrate your ability to create engaging content. Whether it's blog posts, case studies, or social media content, make sure they reflect your strong writing and editing skills. Be ready to discuss your thought process behind each piece.
✨Visual Storytelling Matters
Since the role involves creating visual content, be prepared to discuss any experience you have with infographics, gifs, or diagrams. If possible, bring examples of your visual work to showcase your ability to complement written content with visuals.
✨Be Ready to Discuss Metrics
tldraw is looking for someone who can track content performance. Come prepared with examples of how you've measured engagement in previous roles. Discuss what metrics you focused on and how you used that data to improve your content strategy.