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For Companies At a Glance
- Tasks: Champion customer success by building demos and guiding SDK integration.
- Company: Exciting London-based startup revolutionising collaborative canvas applications.
- Benefits: Competitive salary, stock options, private health insurance, and hybrid working.
- Why this job: Shape a new role and make a real impact in a growing tech company.
- Qualifications: 5+ years in web development with React/TypeScript and customer-facing experience.
- Other info: Join a dynamic team with opportunities for personal and professional growth.
The predicted salary is between 48000 - 84000 £ per year.
About tldraw
tldraw is a London-based Series A startup building software for infinite canvas applications. We are best known for tldraw.com, our free collaborative whiteboard used by millions, and for viral demos like Computer and Make Real. Our commercial product is the tldraw SDK—a React library that lets companies build collaborative canvas experiences into their own products. Our community includes 60k+ X followers, 40k+ GitHub stars, and 6k Discord members. Our customers include Observable, Autodesk, ClickUp, and Shopify.
The role
We’re looking for an engineer to be the technical champion for our customers - demos, POCs, firefighting, whatever it takes to make them successful right through to improving the SDK itself. tldraw’s SDK is a broad and complex product and most customers need technical education and support to fully understand how tldraw can be the answer to their problems. You will build and ship to help with that working closely with both the GTM team and the product engineering team. This is the first role of its kind at tldraw and should be a hugely exciting prospect for the right applicant - offering the ability to shape not just a role but, over time, a whole function.
What you’ll do
- Work alongside the sales team to understand a client’s needs and provide technical reassurance that tldraw can help - by building and presenting demos, helping scope POCs, even advocating for product improvements.
- Straddle the pre-and-post signature implementation kick-off: helping a client get to grips with what they have to do, helping them understand & navigate our documentation, and ensuring they have a clear plan & timeline for their tldraw project.
- Create our implementation framework - a ‘product’ that you’d build and own to set customers up to successfully get their tldraw build from 0-1, built in a way that it can adapt to specific clients’ needs.
- Own customer support triage - low volume, high complexity, great fun for a curious engineer.
- Help the GTM team with in-house tooling needs - building on our already-pretty-awesome GTM tech stack.
What you’ll be doing technically
Simply put, you’ll help customers understand how to use & integrate the tldraw SDK. Your work will involve:
- Helping customers plan and scope SDK integration with existing products.
- Guiding customers through developer resources.
- Building demos, resources, and integration guides.
- Debugging customer React/TypeScript integration issues.
- Helping developers implement SDK features (custom shapes, tools, and UI).
- Troubleshooting integration conflicts.
- Translating customer feedback into product improvements.
What we’re looking for
Technical skills:- 5+ years building modern web applications with React and TypeScript.
- Strong debugging skills, tracing issues through component hierarchies, CSS specificity conflicts, and bundler configurations.
- Experience integrating third-party libraries and SDKs into projects.
- Comfortable reading and understanding unfamiliar codebases quickly.
- 2+ years working directly with clients on technical implementations (Solutions Engineering, Technical Support, Implementation, Customer Success).
- Experience project managing multiple stakeholders, including external clients.
- Strong written communication, able to explain complex technical concepts clearly.
- Motivated by solving problems and helping developers succeed.
- Comfortable in an early-stage environment with evolving processes.
- Self-directed and organized; you get things done with minimal oversight.
- Experience at a developer tools company or working with SDKs.
- Background in canvas/design tools (Figma, Miro, Canva, etc.).
- Familiarity with real-time collaboration systems (WebSockets, presence, sync).
- Experience building out an implementation or customer success function from scratch.
What you’ll get
- Competitive salary and stock options.
- Private health insurance (Vitality).
- Hybrid working with 4 days a week in our London office.
- 25 days annual leave + public holidays.
- Equipment allowance for your ideal setup.
Founding Engineer, GTM employer: tldraw
Contact Detail:
tldraw Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Engineer, GTM
✨Tip Number 1
Get to know the company inside out! Research tldraw's products, their community, and their customers. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your demo skills! Since you'll be building and presenting demos, make sure you can showcase your technical prowess and explain complex concepts clearly. We want to see how you can make tldraw shine!
✨Tip Number 3
Network with current employees or join relevant communities. Engaging with people who already work at tldraw can give you insider tips and help you understand the company culture better. Plus, it’s a great way to get your name out there!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows that you’re proactive and serious about joining the tldraw team.
We think you need these skills to ace Founding Engineer, GTM
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Founding Engineer role. Highlight your experience with React and TypeScript, and don’t forget to mention any customer-facing roles you've had. We want to see how you can bring your unique skills to tldraw!
Showcase Your Problem-Solving Skills: In your application, share specific examples of how you've tackled complex technical challenges in the past. We love engineers who are motivated by solving problems and helping others succeed, so let us know how you've done this before!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language to explain your technical skills and experiences. Remember, strong written communication is key for this role, so show us you can explain complex concepts simply!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the tldraw team!
How to prepare for a job interview at tldraw
✨Know the Product Inside Out
Before your interview, make sure you’re familiar with tldraw and its SDK. Understand how it works, its features, and how it can benefit customers. This will help you answer questions confidently and show that you're genuinely interested in the role.
✨Prepare for Technical Questions
Given the technical nature of the Founding Engineer role, brush up on your React and TypeScript skills. Be ready to discuss your past projects, particularly those involving SDK integrations or complex debugging scenarios. Practice explaining your thought process clearly.
✨Showcase Your Customer-Facing Experience
Since this role involves working directly with clients, be prepared to share examples of how you've successfully managed client relationships in the past. Highlight any experiences where you’ve helped clients overcome technical challenges or improved their understanding of a product.
✨Demonstrate Problem-Solving Skills
The interviewers will want to see how you approach problem-solving. Think of specific instances where you’ve tackled complex issues, especially in a customer-facing context. Be ready to walk them through your thought process and the steps you took to resolve the problems.