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For Companies At a Glance
- Tasks: Create engaging content to tell tldraw's story and connect with a wider audience.
- Company: Join a dynamic London-based startup revolutionising collaborative software.
- Benefits: Flexible work options, creative environment, and opportunities for professional growth.
- Why this job: Make an impact by transforming complex ideas into compelling stories that resonate.
- Qualifications: 2-5 years in content creation, strong writing skills, and a passion for storytelling.
- Other info: Collaborate closely with the founder and team in a fast-paced, innovative setting.
The predicted salary is between 40000 - 50000 £ per year.
About tldraw
tldraw is a London-based Series A startup building software for infinite canvas applications. We are best known for tldraw.com, our free collaborative whiteboard used by millions, and for viral demos like Computer and Make Real. Our commercial product is the tldraw SDK—a React library that lets companies build collaborative canvas experiences into their own products. Our community includes 70k+ X followers, 45k+ GitHub stars, and 6k Discord members. Our customers include Google, Autodesk, ClickUp, and Blackrock.
The role
tldraw is hiring a content-focused product marketer to help us explain what we do to a broader, non-technical audience and drive leads. You will own how we tell our story beyond the developer community. That includes writing, shaping our voice, and building a consistent content pipeline across blog and social channels. This role sits at the intersection of writing and visual storytelling. Alongside articles and case studies, you’ll help create simple, clear visuals that show how tldraw works and why it matters. This is a new role with strong ownership. You’ll work closely with our founder, product, and customers to turn what we’re building into clear, compelling stories. This is a London-based role with 4 days per week in our office and 1 flexible day working from home.
You will:
- Build and run tldraw’s content pipeline for non-technical audience
- Write articles for our blog explaining what tldraw is, why it matters, and how it’s used
- Develop customer case studies that clearly show real-world use cases and value
- Translate product launches and features into accessible, engaging content
- Own our presence on X and LinkedIn, including posting, repurposing content, and celebrating product and customer moments
- Create simple visual content to support storytelling, such as gifs, diagrams, or lightweight infographics
- Work with our founder, engineers, and customers to source ideas and material for content
- Maintain a consistent voice and standard across everything we publish
- Track how content performs, with a focus on reach, engagement, and how it drives people to explore tldraw and start trials
- Experiment, measure, and scale new channels
You’ll need:
- 2–5 years of experience in content, editorial, journalism, marketing, or a related field
- Strong writing and editing skills with a clear, structured style
- The ability to make complex ideas simple, without making them boring
- Experience building or contributing to a content pipeline (blog, editorial, or similar)
- Curiosity about how products work, and the instinct to ask “why does this matter?”
- Comfort working in a fast-moving environment with a high degree of ownership
- Good taste in writing. You know when something feels right, and when it doesn’t
- Experience creating content that drives measurable engagement
It’s a plus if you:
- Have a background in journalism, editorial, or copywriting
- Have worked in a startup or product-led company
- Have experience writing customer stories or case studies
- Have experience creating visual content (e.g. gifs, diagrams, infographics)
- Have managed social media accounts for a brand or publication
Content Marketing Manager employer: tldraw
Contact Detail:
tldraw Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it’s relevant to content marketing. Share it during interviews or even on social media to catch the eye of hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their voice and audience so you can tailor your responses and show how you can contribute to their story.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Show Your Passion for Storytelling: When you're writing your application, let your enthusiasm for storytelling shine through. We want to see how you can turn complex ideas into engaging narratives that resonate with a non-technical audience. Share examples of your previous work that highlight your ability to simplify and clarify.
Tailor Your Content Experience: Make sure to highlight your relevant experience in content marketing or journalism. We’re looking for someone who can build a content pipeline, so mention any specific projects where you've done this before. The more tailored your application is to our needs, the better!
Keep It Clear and Concise: We appreciate clarity and structure in writing, so make sure your application reflects that. Avoid jargon and keep your sentences straightforward. Remember, you’ll be creating content for a broad audience, so show us you can do that right from the start!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at tldraw!
How to prepare for a job interview at tldraw
✨Know Your Audience
Before the interview, take some time to understand tldraw's target audience. Since the role focuses on communicating with a non-technical crowd, think about how you can simplify complex ideas. Prepare examples of how you've done this in the past.
✨Showcase Your Writing Skills
Bring along samples of your writing that demonstrate your ability to create engaging content. Whether it's blog posts, case studies, or social media updates, make sure they reflect your strong writing and editing skills. Be ready to discuss your thought process behind each piece.
✨Visual Storytelling Matters
Since the role involves creating visual content, be prepared to discuss your experience with visuals like gifs, diagrams, or infographics. If possible, bring a portfolio showcasing your best work. This will help illustrate your ability to enhance storytelling through visuals.
✨Be Ready to Discuss Metrics
tldraw is looking for someone who can track content performance. Come prepared with examples of how you've measured engagement and reach in your previous roles. Discuss what metrics you focused on and how you used them to improve your content strategy.