At a Glance
- Tasks: Own the strategic process, transforming insights into impactful campaigns.
- Company: Join TLC Worldwide, a leader in customer engagement and loyalty.
- Benefits: Dynamic team culture, wellness programmes, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Be the bridge between creativity and strategy, making a real impact.
- Qualifications: Experience in strategy or planning, with strong storytelling skills.
The predicted salary is between 33075 - 40425 £ per year.
WE ARE HIRING A MID WEIGHT STRATEGIST
Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?
If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it.
At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards.
From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers.
Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.
We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.
We’re 400+ people strong, across 15 global hubs.
A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it.
We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.
Here are a few things that we've got to offer
- Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients
- Weekly webinars to support your development through our People Academy
- Annual TLC Wellness Week and programmes throughout the year
- TLC Culture Club - including seasonal social events, tasty lunches & more
- TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave
- TLC Rise - supporting and empowering women into leadership roles
- 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits
- TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme
At TLC, we create experiences that reward consumer behaviour and build stronger relationships between people and brands.
We believe strategy sits at the heart of that process, transforming data, insight and human understanding into campaigns that drive measurable business results.
This is a role for someone who loves asking questions, challenging assumptions and turning research into compelling stories that inspire creative thinking and commercial action.
You’ll be the bridge between clients, consumers and creatives , ensuring every campaign starts with a meaningful human insight and ends with measurable impact.
At TLC, strategy isn't about writing lengthy decks that sit on a shelf.
Success means
- Better questions
- Stronger insights
- Sharper briefs
- More impactful creative ideas
- Happier clients
- Measurable campaign results
You’ll help create a culture where every recommendation is grounded in evidence, every idea has a strategic purpose and every campaign can demonstrate real value.
What You'll Be Doing
As our Mid-Weight Strategist, you'll own the strategic process from brief to pitch, helping define audiences, uncover opportunities and shape integrated promotional and loyalty solutions that deliver results.
You’ll
- Transform research, data and observations into powerful consumer insights
- Develop inspiring creative briefs that unlock exceptional ideas
- Define target audiences and map customer journeys
- Build strategic narratives for pitches, presentations and client workshops
- Partner closely with Creative, Sales, Partnerships and Production teams to create integrated campaign solutions
- Guide clients on measurement frameworks, success metrics and campaign evaluation
- Champion a culture of research-led thinking across the agency
- Establish strategic best practice from client brief through to campaign delivery
- Create and evolve tools, templates and frameworks that make great strategy accessible across the business
- Support and mentor junior planners and researchers
- Build trusted client relationships and position TLC as a credible strategic partner
- Contribute to new business opportunities, helping to convert insight into revenue and growth
- Demonstrate the commercial impact of your work and a clear contribution to ROI
Who We Are Looking For
Experience
- Proven experience in strategy, planning, insights or a related role within an agency environment
- Experience working across integrated marketing, promotional marketing, loyalty or customer engagement programmes
- Strong track record supporting or leading successful new business pitches
- Experience translating complex research and data into clear, persuasive recommendations
- Excellent presentation and storytelling skills
- Strong understanding of brands, consumer behaviour and customer journeys
- Fluent written and spoken English
You Are...
- Naturally curious about people, culture and brands
- Always asking 'why?'
- Energised by new ideas, trends and emerging consumer behaviours
- Commercially minded and comfortable balancing creativity with business objectives
- Confident presenting to clients and senior stakeholders
- Pragmatic, adaptable and solutions-focused
- Comfortable challenging assumptions with evidence
- Able to develop a hunch, investigate it and prove it
- Collaborative and generous with your expertise
- Someone who enjoys helping teams think differently
- The person in the room who spots both the opportunity and the insight behind it
Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.
At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.
A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.
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Mid Weight Strategist employer: TLC Worldwide
At TLC Worldwide, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our Mid Weight Strategist role offers the chance to engage with global clients while benefiting from extensive professional development opportunities through our People Academy and wellness initiatives. With a strong emphasis on creativity, inclusivity, and employee ownership, we empower our team members to thrive and make a meaningful impact in the world of customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Mid Weight Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TLC Worldwide and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TLC Worldwide are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TLC Worldwide on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TLC Worldwide. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Mid Weight Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TLC Worldwide. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TLC Worldwide:Show us that you’ve done your homework! In your application, briefly mention what you admire about TLC Worldwide’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TLC Worldwide
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TLC Worldwide will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TLC Worldwide, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
