Marketing Manager (UK And UAE) in City of Westminster

WE ARE HIRING A MARKETING MANAGER

Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets? If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it. At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed to shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys. We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands. We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.

What we offer:

• Dynamic & collaborative team in a creative environment with exposure to global clients and colleagues
• Weekly webinars to support your development through our People Academy
• Annual TLC Wellness Week and programmes throughout the year
• TLC Culture Club – including seasonal social events, tasty lunches and more
• TLC Gives Back – volunteering opportunities, including off site visits and volunteering leave
• TLC Rise – supporting and empowering women into leadership roles
• 'Frankies' – Our very own awards ceremony where we walk down the TLC red carpet in our best outfits
• TLC Owner's Club – Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our shareholder scheme

We’re looking for a Marketing Manager to lead our brand presence across the UK and UAE markets. This is a high-impact role where you’ll take ownership of both global campaign localisation and the creation of locally driven marketing initiatives. You’ll be responsible for shaping and executing local B2B marketing strategy, acting as the engine for in-market activity that drives awareness, demand and revenue growth. Working closely with our Global HQ marketing team, you’ll bring global campaigns to life in your market, tailoring messaging, optimising channels and ensuring every initiative lands with impact. Alongside this, you’ll proactively design and deliver local-first campaigns and activations — from targeted email and direct marketing, to events and sector-led initiatives — based on your market knowledge and commercial insight. You’ll be the bridge between global strategy and local execution, collaborating with sales, telemarketing and creative teams to build and deliver campaigns that drive measurable results. From creating highly personalised direct marketing, refining nurture workflows and organising events, to tracking performance and sharing insights, you’ll play a key role in driving demand through the funnel.

What you’ll be doing:

• Develop and deliver a highly creative, insight-led B2B marketing plan across online and offline channels, executing attention-grabbing campaigns that generate leads and deliver real impact
• Localise and activate global campaigns, adapting messaging, channels and tactics to maximise relevance and performance in your market
• Act as the driving force behind local marketing initiatives — identifying opportunities and delivering campaigns, emails, events, DM pieces and sector-specific activity that build awareness, generate leads and support revenue growth
• Own campaign performance in your market — coordinating stakeholders, tracking metrics, optimising activity and reporting back with clear insights and recommendations
• Drive local email marketing, content creation, social, PR and events, and work with the global team to support SEO, website content and analytics where required
• Lead TLC’s local presence at B2B events, including identifying the most relevant sector events, planning and promoting attendance, and managing pre-event, onsite and post-event activity to maximise ROI
• Collaborate closely with sales and telemarketing teams to ensure strong follow-up before and after events, converting engagement into qualified opportunities
• Track ROI, share learnings and continuously improve campaign effectiveness
• Motivate sales and telemarketing teams to follow through on key initiatives and campaigns
• Drive CRM activity and support award entries with strategic thinking
• Build journalist relationships and raise TLC’s profile in the press
• Maintain brand standards and implement updates from Group across sales materials

What we're looking for:

• Some experience in B2B marketing, ideally in demand generation, campaign management or performance marketing
• Proven ability to deliver multi-channel campaigns that drive qualified leads and measurable pipeline
• Experience localising global assets with a sharp eye for audience relevance
• Experience working with or around B2B events, including planning, promotion and follow-up, ideally within relevant industry sectors
• Strong understanding of your local market and sector landscape, including key events, audiences and commercial dynamics
• Familiarity with marketing automation and CRM tools (Microsoft Dynamics preferred)
• Strong organisational skills and attention to detail across multiple projects
• A proactive, results-driven mindset with a desire to learn and grow
• Confidence in analysing campaign data and optimising based on performance
• Excellent communication skills to keep global and local stakeholders aligned
• Commercial awareness and a clear understanding of how marketing drives sales outcomes
• A collaborative approach and the ability to adapt quickly to changing priorities
• Curiosity, initiative and a passion for making things happen

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique. At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity. A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed. If you're excited by everything we’ve told you, then it’s time to apply!