At a Glance
- Tasks: Lead B2B PR, events, and content strategy for a top automotive brand.
- Company: Join TLATLA, a leading automotive lead generation specialist in Liverpool.
- Benefits: Competitive salary, hybrid working, and a chance to shape brand presence.
- Other info: Be part of a collaborative team that values innovation and growth.
- Why this job: Make a real impact in the automotive sector with your creativity and strategic skills.
- Qualifications: 5-8 years in B2B PR or marketing, with strong event management experience.
The predicted salary is between 45000 - 50000 € per year.
About TLATLA is a Liverpool-based automotive lead generation specialist with over 20 years of experience. We work with some of the UK's most prestigious automotive brands including BMW, Mercedes, Ford, JLR, and Volkswagen Group to help them connect with new car buyers and drive incremental sales. We build technology and processes that engage hard‑to‑reach car buyers at every stage of their research and buying journey. Our proprietary Customer Acquisition Platform (CAP) and network of owned automotive publishers – including Green.Car, Askaprice, CarKeys and VanGuide – give us a unique position in the market.
The Role: This newly created senior position within TLA's Marketing team – B2B PR & Events Manager – is responsible for owning and delivering TLA's B2B PR, events and content strategy. You will build market awareness, brand authority and demand generation within the UK automotive sector, working closely with the commercial team and a fractional Head of B2B Marketing to support pipeline growth through brand‑led demand rather than direct sales activity.
Key Responsibilities
- B2B PR & Brand Positioning
- Own and deliver TLA's B2B PR strategy, aligned to commercial priorities
- Develop consistent external messaging aligned to TLA's lead generation and CAP proposition
- Manage PR opportunities, industry commentary and brand positioning in the UK automotive market
- Content & Demand Generation
- Own and deliver a structured B2B content calendar, including:
- 12 podcasts per year (monthly cadence)
- 4 webinars per year (quarterly cadence)
- 4 newsletters per year (quarterly cadence)
- Ensure all content supports awareness, credibility and demand generation
- Collaborate with internal stakeholders to surface insights, data and market narratives
- Events & Market Presence
- Own planning and delivery of TLA‑hosted events (panels, charity, workshops) in collaboration with the Commercial team
- Manage TLA's participation in industry events
- Maximise event ROI through content amplification and follow‑on marketing activity
- B2B Marketing Collateral
- Develop and maintain sales enablement materials, case studies and B2B proposition decks
- Ensure all collateral accurately reflects TLA's evolving products, data and capabilities
- Website Ownership
- Own TLA's B2B website as a core demand generation asset
- Continuously improve structure, content and relevance aligned to business priorities
- Cross‑functional Alignment
- Work closely with Commercial, Marketing and Product/Data teams to ensure brand and messaging consistency
- Support senior stakeholders by owning the execution of B2B brand activity end‑to‑end
Essential Skills & Experience
- 5–8+ years in B2B PR, content, events or marketing roles
- Proven experience owning and delivering multi‑channel B2B marketing programmes
- Strong B2B demand generation mindset – understands how PR, content and events support pipeline
- Ability to develop clear, compelling messaging aligned to commercial propositions
- Experience managing end‑to‑end delivery of B2B events with focus on quality and ROI
- Senior stakeholder management skills – confident influencing across commercial and leadership teams
- Experience owning content programmes (podcasts, webinars, thought leadership)
- Commercially aware with a strong understanding of how marketing activity supports revenue growth
- Highly organised with the ability to manage multiple concurrent initiatives
Desirable
- Experience in automotive, media, publishing or lead generation environments
- Familiarity with CRM systems and marketing‑to‑sales workflows
- Experience managing or optimising B2B websites as demand generation tools
- Understanding of data‑led marketing or platform‑based propositions
- Experience with B2B marketing performance measurement (engagement metrics, attribution, pipeline)
What We Offer
- Salary of £45,000 – £50,000 depending on experience
- Hybrid working – based in Liverpool with flexibility to work from home
- A senior, autonomous role with real ownership and impact
- The opportunity to shape TLA's brand presence in a growing and competitive market
- A collaborative, values‑driven team that cares deeply about the work we do
Our Values
- We care… about clients, car buyers, colleagues and the work we do
- We love… learning and challenging ourselves to develop and improve
- We innovate… to find new ways of delivering better results and experiences
- We win… by helping our clients win and by making progress as a team
PLEASE NOTE: This role is only open to those with the right to work in the UK without the need for sponsorship or visa, now or in the future.
B2B PR & Events Manager in Liverpool employer: TLA
At TLA, we pride ourselves on being an exceptional employer, offering a dynamic and collaborative work environment in the heart of Liverpool. Our team is driven by shared values of care, innovation, and continuous learning, providing ample opportunities for professional growth and the chance to make a significant impact within the automotive sector. With a competitive salary, hybrid working options, and a focus on employee well-being, TLA is committed to fostering a workplace where every individual can thrive and contribute to our success.
StudySmarter Expert Advice🤫
We think this is how you could land B2B PR & Events Manager in Liverpool
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the automotive sector. Don't be shy to introduce yourself and share your passion for B2B PR and events – it could lead to your next opportunity!
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in B2B marketing and events. Whether it's a blog post or a podcast, sharing your insights can attract attention from potential employers.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to connect with industry leaders and engage with their content. This not only builds your network but also positions you as a thought leader in the B2B space.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in TLA. Tailor your approach to show how your skills align with our mission in the automotive market – it makes a huge difference!
We think you need these skills to ace B2B PR & Events Manager in Liverpool
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B PR, events, and content strategy. We want to see how your skills align with our needs at TLA, so don’t hold back on showcasing your relevant achievements!
Showcase Your Creativity:As a B2B PR & Events Manager, creativity is key! Include examples of past campaigns or events you've managed that demonstrate your innovative approach. We love seeing how you can think outside the box to drive brand awareness.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your experience and skills. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to see more about what we do at TLA!
How to prepare for a job interview at TLA
✨Know Your Stuff
Before the interview, dive deep into TLATLA's work and its position in the automotive sector. Familiarise yourself with their Customer Acquisition Platform and the brands they collaborate with. This knowledge will help you demonstrate your understanding of their business and how your skills can contribute.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in B2B PR, content creation, and event management. Be ready to discuss how you've successfully driven demand generation and managed multi-channel marketing programmes, as these are key aspects of the role.
✨Engage with Their Values
TLATLA values innovation, collaboration, and a client-centric approach. During the interview, share how your personal values align with theirs. Discuss instances where you've demonstrated care for clients or colleagues, and how you’ve innovated in your previous roles.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their upcoming events, how they measure the success of their B2B marketing efforts, or what challenges they face in the automotive market. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
