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For Companies At a Glance
- Tasks: Lead PR strategies and organise exciting events for top automotive brands.
- Company: Join TLA, a leading automotive lead generation specialist in Liverpool.
- Benefits: Enjoy competitive pay, flexible working, and opportunities for professional growth.
- Other info: Be part of a dynamic team with a focus on innovation and collaboration.
- Why this job: Make an impact in the automotive industry while working with prestigious brands.
- Qualifications: Experience in PR and event management, plus a passion for the automotive sector.
The predicted salary is between 35000 - 45000 £ per year.
About TLA
TLA is a Liverpool-based automotive lead generation specialist with over 20 years of experience. We work with some of the UK's most prestigious automotive brands including BMW, Mercedes, Ford, JLR, and Volkswagen Group to help them connect with new car buyers and drive incremental sales. We build technology and processes that engage hard‑to‑reach car buyers at every stage of their research and buying journey. Our proprietary Customer Acquisition Platform (CAP) and network of owned automotive publishers – including Green.Car, Askaprice, CarKeys and VanGuide – give us a unique position in the market.
The Role
This newly created senior position within TLA's Marketing team – B2B PR.
B2B PR & Events Manager employer: TLA
Contact Detail:
TLA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B PR & Events Manager
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the automotive sector. We can’t stress enough how important it is to make those personal connections that could lead to job opportunities.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your past PR campaigns and events you've managed. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We all appreciate a little gratitude!
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your skills. Plus, it helps us keep track of your application better!
We think you need these skills to ace B2B PR & Events Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the B2B PR & Events Manager role. Highlight relevant experience and skills that align with what TLA is looking for, especially in the automotive sector.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for PR and events, and how your background can help TLA connect with those hard-to-reach car buyers.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully driven PR campaigns or events in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at TLA
✨Know Your Audience
Before the interview, research TLA and its key clients like BMW and Ford. Understand their market position and recent news. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your PR Skills
Prepare examples of successful PR campaigns you've managed, especially in the automotive sector. Be ready to discuss how you engaged hard-to-reach audiences and drove results, as this aligns with TLA's mission.
✨Be Event Savvy
Since the role involves events, think about past events you've organised or participated in. Highlight your ability to create engaging experiences that resonate with B2B audiences, and be prepared to suggest innovative ideas for future TLA events.
✨Ask Insightful Questions
Prepare thoughtful questions about TLA's strategies and goals. Inquire about their Customer Acquisition Platform and how they measure success in their PR efforts. This shows your enthusiasm and strategic thinking.