Sales Manager (National Foodservice)

ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England and Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company’s brand portfolio includes the leading brands Domino, C&H, Redpath, Tate & Lyle, Lyle’s and Sidul.

ASR Group’s companies have more than 150 years of experience taking sugar cane from the field to the table. Our expertise in every aspect of the cane sugar process is without equal. We are the largest vertically integrated cane sugar refiner in the world. Our nine refineries are found in five countries across the globe and collectively can produce more than six million tonnes of sugar. We also own and operate sugar mills in the United States, Mexico and Belize. As an expert in raw sugar procurement, our reach spans more than 40 countries and our network of partners and suppliers has never been stronger. Our brands are leaders in their respective markets. We sell our branded and private label sugars, sweeteners and syrups in the grocery, food service, industrial and pharmaceutical channels in the Americas, Caribbean, Europe, the Middle East, India and Asia. In the UK, our Lyle’s brand has 80% share of the Golden Syrup market and Tate & Lyle Sugars is the leading Foodservice sugar brand and has a considerable presence across numerous Grocery, Wholesale, Cash and Carry and Independent retailers.

Home Based: 3x a month in London and ad hoc customer meetings. We are seeking a National Account Manager or Commercial Manager to join the team to grow our relationship with Brakes & Bidfood. These are our two largest distributors, giving the successful candidate excellent exposure within the business for career development. This will be across both Branded & Private Label products. The position will also focus on growing these accounts further through increased market share and with new product development. There are exciting opportunities within our home baking and syrups ranges.

The Role:

• Responsible for managing & growing a portfolio of leading Foodservice Distributors (Bidfood and Brakes) and key End Users
• Execute the agreed sales strategy
• To develop, drive, own and implement channel and key customer plans
• Establish and maintain professional relationships with existing and non-trading customers
• Conduct sales negotiations with customers having responsibility for agreeing planned volume, price targets etc.
• Identify and evaluate new business opportunities in designated customer portfolio

The Person:

• Proven track record of growing and delivering on Major Retail customers
• Preferably a “commodity” type product experience
• Proven success with selling NPD / product and range launches to customers
• Sales, Negotiation, Business Planning, Forecasting and Category Management
• Autonomous, flexible and driven
• Excel skills (Pivot tables & VLOOKUP etc.)
• Communication skills
• Strategic Thinker combined with Analytical capability

At Tate & Lyle Sugars, our goal is to be the most admired sweetener Company. Service Excellence - Be the industry's Gold Standard by a relentless focus on reliability, providing products with superior quality and excellent customer services. Efficiency and Sustainability - Eliminate inefficiency to be a sustainable, low-cost producer and to generate fuel for reinvestment. Value-Add - create strategic advantage and enhanced profitability through value-added products and services. The foundation of our values is Talent and Culture as we aim to build, retain and motivate a winning team.